10 Proven Lead Generation Strategies for Cannabis Trade Shows

Here’s a quick guide to getting more leads at cannabis trade shows:

Plan ahead
Design an eye-catching booth
Use tech for lead capture
Show products interactively
Host educational seminars
Add fun games to your booth
Network and form partnerships
Leverage social media
Give away useful items
Follow up with leads after the show

Key tips:

Make your booth stand out visually
Offer interactive demos and activities
Collect contact info efficiently
Provide valuable information
Follow up promptly after the event

Strategy	Purpose
Pre-show planning	Get organized and promote your presence
Attractive booth	Draw visitors and showcase your brand
Lead capture tech	Efficiently collect and manage contacts
Product demos	Let attendees experience your offerings
Educational content	Position yourself as an industry expert
Networking	Form valuable business connections
Social media	Expand your reach beyond the show floor
Giveaways	Leave a lasting impression on visitors
Follow-up	Turn leads into customers after the event

By using these strategies, you can maximize your lead generation and ROI at cannabis trade shows.

1. Pre-Show Planning and Promotion

Getting ready for cannabis trade shows starts well before the event. Good planning helps you make a strong impression and get more leads. Here’s how to prepare:

Register Early and Set Up Your Booth

Book your spot early to get a good location. Make your booth stand out with:

Clear branding
Eye-catching displays
Product samples (if allowed)

Create a Marketing Plan

Let people know you’ll be at the show:

Use social media posts
Send emails to your list
Run targeted ads

Prepare Your Materials

Bring enough items to hand out:

Item	Purpose
Business cards	Quick contact info
Brochures	Product details
Banners	Attract attention

Make sure your message is clear and shows why your products are useful.

Build buzz online:

Use event hashtags
Tag the show organizers
Share sneak peeks of what you’ll bring

This can get more people to visit your booth.

2. Designing an Eye-Catching Booth

A good booth design helps you get more leads at cannabis trade shows. It shows off your brand and makes people want to visit. Here’s how to make your booth stand out:

Clear Brand Message

Make sure your booth shows who you are:

Use your brand colors
Display your logo
Keep your message the same on all materials

Attractive Displays

Show off your products well:

Use glass cases or shelves
Make sure everything is easy to see
Light up your displays

Add Fun Activities

Get people to stay at your booth:

Set up games or contests
Show how your products work
Use new tech like virtual reality

Make It Look Good

Create a booth people want to visit:

Use bright colors
Add interesting patterns
Use lighting to make it feel welcoming

Keep It Neat

Make your booth easy to walk through:

Don’t overcrowd with too many things
Keep everything organized
Make sure people can move around easily

Use Technology

Add tech to make your booth better:

Use digital screens
Add touchscreens for more info
Create a mobile app for the show

Here’s a quick guide to booth design:

Element	Purpose	Examples
Branding	Show who you are	Logo, colors, message
Displays	Show off products	Glass cases, shelves
Activities	Keep people interested	Games, demos
Look	Make it attractive	Colors, lighting
Layout	Easy to navigate	Organized, not crowded
Tech	Give more info	Screens, apps

More tips:

Use clear, short messages on your signs
Make sure your staff knows your products well
Give away small items to attract visitors
Use social media to tell people about your booth

3. Using Tech to Get Leads

At cannabis trade shows, tech helps you get more leads. Good tools make it easy to collect info and see how well you’re doing. Here’s how to use tech to get the most from these events.

Tools for Getting Lead Info

These tools help you gather and manage lead data quickly:

Tool	What It Does
V Capture	Works on computers and phones, lets you customize how you get leads
Momencio	Scans badges and shows info about the person
QuickTapSurvey	Makes forms on phones to find good leads
CompuSystems	Scans badges, sends info, and helps rate leads
Social Tables	Helps manage events and get leads

Cvent LeadCapture

Cvent LeadCapture works with other Cvent tools. It helps you:

Scan badges and rate leads right away
Write notes about what people like
Send lead info to your sales team

Why Use Lead Tech

Using tech to get leads helps you:

Save time by not writing things down
Get correct info about leads
Learn what people at the show want
Follow up with leads faster

4. Showing Products in Fun Ways

Showing your products in fun ways at cannabis trade shows can help you get more leads. When people can try your products, they’re more likely to trust you and buy from you. Here are some tips to make your product demos work well:

Use New Tech

Try using virtual reality (VR) or augmented reality (AR) to show off your products. This works great for things that are hard to explain, like growing systems. When people can see and interact with your products in a fake world, they’ll remember you better.

Add Games and Quizzes

Make your demos more fun by adding games or quizzes. This keeps people interested and teaches them about your products. For example, you could have a game about cannabis facts, with prizes for right answers.

Make It Personal

Give each person a demo that fits what they want. Ask them what they’re looking for, then show them how your products can help. This makes people feel special and helps them trust you more.

Check How Well It Works

Keep track of how your demos are doing. Look at things like:

What to Check	Why It Matters
Number of leads	Shows how many people are interested
How many buy	Tells you if your demos work
What people say	Helps you make your demos better

5. Hosting Educational Seminars or Workshops

Hosting seminars or workshops at cannabis trade shows can help you get more leads. By teaching people useful things, you can show that your company knows a lot and build trust with possible customers. Here are some ideas for seminars or workshops:

Cannabis Basics

Hold a seminar that teaches the main things about cannabis:

Topic	Description
History	How cannabis has been used over time
Types	Different kinds of cannabis plants
How to use	Ways people take cannabis
Effects	What THC and CBD do in the body

Ask experts to share what they know and give a full picture of cannabis.

Cooking with Cannabis

Run a workshop that shows people how to safely add cannabis to food. This hands-on class will:

Teach cooking skills
Show how to measure cannabis correctly
Let people try making their own recipes

People will remember this fun experience and learn something new.

Medical Cannabis Talk

Work with local doctors to talk about how cannabis can help with health problems. This will:

Give facts about using cannabis as medicine
Show which health issues it might help
Let people ask questions to medical experts

People will learn a lot from doctors who know about cannabis medicine.

6. Adding Fun Games to Your Booth

Adding games to your booth can help you get more leads at cannabis trade shows. Games make people want to visit your booth and stay longer. They also help people remember your company. Here’s how to use games at your booth:

Ways to Add Games

Try these ideas to make your booth more fun:

Game Type	How It Works	Why It’s Good
Contest	Run a quiz about cannabis	Gets people talking and sharing info
Interactive Displays	Use VR to show how cannabis works	Lets people try your products in a new way
Rewards	Give prizes for social media posts	Spreads the word about your booth
Game Software	Use apps to run and track games	Makes it easy to manage games and get leads

Why Games Help

Using games at your booth can:

Make more people stop by
Help people know your brand better
Get contact info from visitors
Make your booth different from others

Tips for Good Games

Keep games simple and quick
Make sure prizes fit your brand
Ask for contact info to play or win
Have staff ready to talk about your products after the game

7. Networking and Partnerships

Networking and partnerships are key for getting leads at cannabis trade shows. These events let you meet potential partners, investors, and customers in the cannabis industry. Making connections and teaming up can help more people know about your brand and trust it, which can lead to more sales.

Why Partnerships Matter in Cannabis

The cannabis industry is changing fast, and working with others is important to grow and do well. Teaming up with other businesses can help you:

Benefits of Partnerships
Reach new markets
Use new technologies
Keep up with competitors
Understand complex rules

How to Network at Cannabis Trade Shows

To network well at these shows, you need to get ready. Here’s what to do:

Look up who’s coming before the event
Practice a short speech about your business
Bring lots of business cards
Be friendly and talk to people

Making Good Partnerships

To make good partnerships, follow these steps:

1. Find businesses that fit with yours

Look for companies that do things that go well with what you do.

2. Write down why working together is good

Make a clear plan that shows how both sides can benefit.

3. Talk about the details

Discuss what each side will do and what you both expect.

4. Check how it’s going

Keep an eye on how the partnership is working and make changes if needed.

Step	What to Do
1	Find matching businesses
2	Write a partnership plan
3	Agree on roles
4	Check progress

Social media can help you get more leads at cannabis trade shows. LinkedIn is a good choice for cannabis businesses because it allows cannabis content and has many business professionals.

Why Use LinkedIn for Cannabis Business

LinkedIn is good for cannabis companies because:

You can share info about cannabis
You can meet potential customers and partners
You can show people your business knows a lot about cannabis

Setting Up LinkedIn for Your Business

To use LinkedIn well, do these things:

1. Make a business page

Create a page for your company with:

A profile picture
A cover image
A clear description of what you do

2. Share good content

Post things like:

Info about cannabis
News about the industry
Updates about your business

3. Join LinkedIn groups

Find groups about cannabis and join them to meet people.

4. Try LinkedIn ads

Use ads to reach more people and get them to visit your website.

Tip	What to Do
Post often	Share content regularly
Talk to people	Answer comments and messages quickly
Check your results	Look at how your posts are doing
Change what you do	Use what you learn to make your posts better

9. Giving Away Useful Items and Information

Giving away useful items and information at cannabis trade shows can help you get more leads. This can make people come to your booth and remember your brand after the show.

What to Give Away

Choose things that people will use and that fit your business. Some good options are:

Item	Why It’s Good
T-shirts and hats	People wear them, showing your brand
Grinders and lighters	Useful for cannabis users
Jars and bags	Help people store cannabis

Why Giving Things Away Helps

Giving away items can:

Make your booth stand out
Show people you care about quality
Help people remember your business

How to Give Things Away Well

To make the most of your giveaways:

Pick items that fit your business and what people want
Make sure the items look good and work well
Put your logo and message on the items
Talk to people after giving them something

Giving Out Information

Along with items, give out helpful information:

Type of Information	What to Include
Product guides	How to use your products
Industry facts	New trends in cannabis
Company info	What makes your business special

10. Following Up and Taking Care of Leads

After a cannabis trade show, it’s important to follow up with the people you met and take care of your leads. This helps turn connections into customers.

Say Hello Again and Make It Personal

When you follow up:

Remind them who you are
Mention something you talked about at the show
Offer to answer questions or help
Tell them how to contact you
Don’t try to sell unless you agreed to at the show

Know Where They Are in Buying

Figure out if each lead is ready to buy or just looking. This helps you talk to them the right way. Keep in touch, but don’t push too hard.

Use Tools to Help

Use software to keep track of your leads. This helps you stay organized and not forget anyone. For example, 365 Cannabis has a tool that can:

What It Does	How It Helps
Keep customer info in one place	Makes it easy to find what you need
Find possible customers	Helps you focus on the right people
Send messages to the right people	Gets your info to those who want it

Write a Good Follow-Up Email

A good follow-up email keeps the connection going. Here’s what to do:

Thank them for talking to you
Keep it short and friendly
Make it clear you remember them

Wrap-Up

Using these 10 ways to get leads at cannabis trade shows can help your business do well. Here’s a quick look at what to do:

Strategy	What to Do
Plan ahead	Get ready before the show
Make a good booth	Design a booth that stands out
Use tech	Get lead info with special tools
Show products	Let people try your products
Teach people	Hold classes about cannabis
Add games	Make your booth fun
Meet people	Talk to others and work together
Use social media	Share info online during the show
Give things away	Hand out useful items
Follow up	Contact leads after the show

To do well at these shows:

Be ready to talk to lots of people
Make your booth look good and be fun
Give out helpful info about cannabis
Keep in touch with people you meet

Remember, the goal is to meet new customers and help your business grow. By using these tips, you can make the most of your time at cannabis trade shows.

Do’s	Don’ts
Be friendly and helpful	Push too hard to sell
Listen to what people want	Ignore people after the show
Share clear, useful info	Use confusing language
Keep track of who you meet	Forget to follow up

FAQs

How to get more leads at trade shows?

To get more leads at a cannabis trade show:

Talk to people and show them your products
Give clear, helpful info about cannabis
Follow up with people after the show

Set goals based on past shows and what you think you can do. This helps you get the most leads possible.

How to generate leads at a trade show?

To get more leads at your booth:

What to Do	How It Helps
Make your booth look good	People want to visit
Show how products work	Helps people understand
Hold classes about cannabis	Shows you know a lot
Add games to your booth	Makes it fun to visit

Before the show:

Plan what you’ll do
Tell people you’ll be there

During the show:

Talk to lots of people
Get their contact info

After the show:

Contact people you met
Answer their questions

These steps help turn people you meet into customers.