10 Tips for Writing Engaging Cannabis Blog Posts

If you’re looking to make your cannabis blog stand out, here are 10 essential tips:

Understand Your Audience: Know who you’re writing for to tailor your content.
Embrace SEO but Don’t Overdo Keywords: Balance keywords to ensure readability.
Create Compelling Titles: Grab attention with clear and engaging titles.
Leverage Visuals and Formatting: Use high-quality images and clear formatting.
Post Consistently: Keep a regular schedule to build trust with your audience.
Answer Common Questions: Address your readers’ concerns and curiosities.
Engage with Fun Lists: Use lists to make information digestible and entertaining.
Write in Short Paragraphs: Enhance readability and engagement.
Focus on Education Over Promotion: Prioritize informative content over sales pitches.
Consider Professional Help: If needed, hire experts to maintain quality and consistency.

These strategies are about teaching, engaging, and building a connection with your readers, ensuring your blog not only attracts but also retains an interested audience.

1. Understand Your Audience

When you’re writing about cannabis on your blog, it’s super important to know who you’re talking to. This helps you figure out how to talk to them, what kind of stuff they want to know, and how deep into the topic you should go.

Here are some things to think about to get to know your audience better:

How old are they? What you write for older folks might be different from what younger people want to read.
How much do they know about cannabis? Some might be just starting out, while others know a lot already.
Why are they interested in cannabis? Some might want it for health reasons, others just for fun.
What do they want to learn? Beginners might need the basics, but more experienced folks might want deeper info.
What worries them? Talk about the law, staying safe, and how much to use.

Getting a clear picture of who’s going to read your posts means you can make your writing really speak to them. Think about creating a made-up profile for your typical reader that includes their age, what they like, and what they need. This way, you can write posts that are just right for them.

Knowing who you’re writing for is the first step to making your cannabis blog posts hit the mark, teaching, and connecting with the people you want to reach.

2. Embrace SEO but Don’t Overdo Keywords

When you write about cannabis, making sure people can find your posts online is key. But, if you cram too many keywords into your writing, it gets hard to read. Here’s how to balance it:

First, find out which words people use when they’re searching for cannabis info online. Pick 2-4 main words to focus on in each post.
Try to weave these keywords into your headings, the start of your post, and picture descriptions naturally. Make sure they fit smoothly into your sentences.
Always write with your readers in mind. Your posts should be full of useful info. A good rule is to have keywords make up 1-3% of your total words.
Write longer posts that really dive deep into a topic, using subheadings to break things up. Search engines and readers prefer these over short, salesy posts.
Include links to websites with solid reputations. This shows you know your stuff and gives readers more good info.

The main goal is to write posts that people want to read and share, which also have the right keywords. Don’t let keywords mess up your writing or add them if they don’t help the reader. Focus on sharing your knowledge more than selling.

3. Create Compelling Titles

Making sure your title makes people want to read your post is super important. Here are some easy ways to make your titles work hard:

Use keywords and questions: Put in popular cannabis search words so your posts show up when people look. Making your title a question can make someone want to find out more. For example, "How Much THC is in This Strain?"
Talk directly to your readers: Use words like "you" to make it feel personal. For example, "The Top 5 Cannabis Strains to Boost Your Creativity"
Show what they’ll learn: Tell readers what they’ll get from your post. For example, "Learn How to Microdose Cannabis Safely"
Use numbers and lists: Titles with numbers stand out and promise easy-to-follow tips or rankings. For example, "10 Best Cannabis Cookbooks for Beginners"
Use feeling words: Words like “amazing,” “surprising,” or “must-see” can make someone curious. Just make sure you’re not exaggerating.
Keep it short: Aim for 50-60 characters so it doesn’t get cut off in search results. Get straight to the point.
Stick to one main idea: Keep your title simple and focused on what the reader will learn.

The right title is your first chance to grab someone’s attention. Using these tips can help your cannabis content stand out and make sure it delivers what you promise.

4. Leverage Visuals and Formatting

Adding pictures, videos, infographics, and other visuals to your cannabis blog posts can really grab readers’ attention and help explain your points better. But, it’s important to choose quality over quantity. Here’s how:

Use high-quality, relevant images

Pick images that clearly connect to what you’re talking about.
If you can, use your own photos instead of ones anyone can find online. This makes your post feel more real.
Make sure your pictures are bright, clear, and nice to look at.
Don’t forget to describe your images with alt text for people who can’t see them and to help search engines understand your post.

Sprinkle in supporting visuals

Use graphics to break up big blocks of text.
Infographics and charts can make hard topics easier to understand.
Videos are great for showing how-to guides or interviews.

Format text for better readability

Keep your paragraphs short, sticking to one main idea.
Use headings and bullet points to organize your thoughts.
Highlight key words or phrases by making them bold or italic.
Make sure your headings and text styles are consistent.

Check visual content for licensing

Only use visuals you’re allowed to.
Give credit to the creators and link back to the original sources when you can.
If necessary, buy the rights to use stock images for your site.

Posts that look good and are easy to read tend to do better and keep people interested. But remember, the most important thing is to share valuable information. Only add pictures or graphics if they add to what you’re saying. Keeping your visuals simple but meaningful is the best way to go.

5. Post Consistently

Keeping up a regular posting schedule shows your readers that you’re serious about providing them with reliable cannabis information. However, maintaining this consistency can be challenging. Here are some straightforward strategies:

Plan your posts ahead: Creating a plan for what you’ll write about for the next few months helps a lot. It’s easier to write when you have a clear topic in mind.
Decide when to post: Pick specific days, like every Monday and Thursday, to put up new content. This helps your readers know when to check for new posts. Try your best to stick to this schedule.
Keep extra posts ready: Write about topics that are always relevant, like details on popular strains or how to grow them. You can use these posts whenever you’re too busy to write something new.
Write several posts at once: If you can, write multiple posts in one sitting. This way, you’ll have a stash of posts ready for busy times.
Share old posts again: Sometimes, bring back your most popular posts by sharing them on social media. Update them if needed to keep the information fresh.
It’s okay to take short breaks: Missing a week or two occasionally is fine. Just let your readers know when you’ll be back.

Staying on schedule with your posts can be tough, especially with all the other work you have. But, keeping a regular posting rhythm helps keep you in your readers’ minds as their go-to source for cannabis information. A little planning and working ahead can make staying consistent much easier.

6. Answer Common Questions

When writing about cannabis, it’s smart to think about what questions your readers might have and tackle those head-on. This shows you’re in the know and that you care about helping them understand.

Here are some usual questions you can cover in your posts:

What are the health benefits of cannabis?

Talk about studies showing it can help with things like pain, feeling sick, worrying too much, having trouble sleeping, and more
Explain the difference between THC and CBD
Suggest how much to try for health reasons

Is cannabis legal where I live?

Talk about the difference between laws across the country and in your own area
Share links to websites that list the specific laws in each state
Mention places where the laws are starting to change

What are the risks of using cannabis?

Mention research on how it might affect your mental health
Talk about why it’s risky for kids and pregnant women
Offer advice on how to use it in a way that’s safe

What cannabis products give the best high?

Compare how strong different products like flowers, vapes, and edibles are
Explain how quickly they work and how long the feeling lasts
Describe what indica, sativa, and hybrid types mean

How do I talk to my kids about cannabis?

Share tips on how to be honest and give them the real facts, based on their age
Suggest focusing on making good choices and dealing with peer pressure
Offer ways to talk about it that encourage open conversation instead of just saying no

What does a cannabis high feel like?

Use words like relaxed, giggly, hungry, creative, or sleepy to describe it
Compare it to feeling calm like after yoga or excited like when you’re on a rollercoaster
Explain that what you feel can change a lot depending on the type, how much you use, and how you use it

Answering these questions helps clear up what might be confusing and fixes wrong ideas. It turns your blog into a go-to spot that readers will want to visit over and over.

7. Engage with Fun Lists

Lists and rankings are a great way to make your cannabis posts more fun and engaging. Here are some ideas:

Popular strains countdowns

Countdowns of the most potent, tastiest, or intriguing strains give readers bite-sized bits of info to compare and debate. For example:

Top 10 Best Tasting Cannabis Strains
5 Strongest Cannabis Strains of 2022
3 Unique Cannabis Strains and Their Effects

DIY cannabis product rankings

Show off your expertise by ranking techniques, recipes, or products readers can make themselves. For example:

10 Easiest Cannabis Edibles to Start With
Best Cannabis Butter Recipes for Beginners
5 Simple Cannabis Tinctures You Can Make at Home

Countries with best cannabis culture

Tap into readers’ sense of adventure with lists of places where cannabis culture thrives. For example:

7 Countries with the Best Cannabis Scenes
European Cities Leading Cannabis Tourism
Unexpected Destinations to Enjoy Cannabis

Awards lists

Handing out clever "awards" lets you highlight noteworthy cannabis products, trends, or news. For example:

Strangest New Cannabis Product Awards
Most Innovative Cannabis Packaging Designs
Best Cannabis Dispensaries for First-Timers

Cannabis firsts

Mark milestones in cannabis history or culture with lists of key "firsts." For example:

10 First Cannabis Strains Ever Grown
Major Brands’ First Steps into the Cannabis Market
3 US States that First Legalized Cannabis Use

Keep your lists direct, scannable, and easy to share. Sprinkle in useful facts, links, or images. Most importantly, make sure they entertain as well as inform.

8. Write in Short Paragraphs

Keep your paragraphs short to make your cannabis posts easy to read. Here’s how:

Aim for 3-5 sentences in each paragraph. This makes each idea easy to handle.
Only talk about one main idea in each paragraph. Then, move on to the next point.
If a paragraph gets too long (more than 8-10 lines), break it up. Long paragraphs can make readers lose interest.
Use words like “however,” “in addition,” “for example,” or “specifically” to connect your ideas smoothly.
If you have lists or steps, sum them up in a separate paragraph.
Add lots of breaks between paragraphs. This makes your post easy to skim.
Use short paragraphs all through your post. It keeps your writing tidy.

Writing in small sections helps readers understand one point at a time, making it easier to get the whole picture.

Short paragraphs are also good for sharing online. They stand out more on social media or in emails, helping readers quickly see if they’re interested.

Lastly, using short paragraphs can help your post’s SEO. When you spread out keywords and links across many small paragraphs, search engines can pick them up better.

So, remember to keep your writing in small, clear pieces. Your readers and search engines will appreciate it!

9. Focus on Education Over Promotion

When writing about cannabis on your blog, it’s better to focus on sharing knowledge than just trying to sell stuff. Here’s how to do it:

Share your expertise – Go beyond basic posts that just want people to buy something. Dive into topics deeply to show you know your stuff. For instance, explain how different strains, extracts, and edibles are made in detail.
Give growing tips – Share detailed advice on how to grow cannabis. Talk about everything from starting seeds to picking the right time to harvest. This shows you’re a helpful guide.
Explain terminology – Help readers understand important cannabis terms. For example, make sure they know the difference between indicas and sativas.
Compare product formats – Talk about the good and bad points of things like vape pens, shatter concentrates, or THC seltzers. This helps people make smart choices.
Answer common questions – Tackle questions readers might have about using cannabis safely, especially if they’re new to it. This builds trust and shows you’re an expert.

The main idea is to be as helpful as possible so people see you as a go-to source. It’s okay to mention your products, but don’t make your posts all about selling. First, show you’re an expert, then suggest your products as good options. Teaching first can make readers loyal and turn them into customers naturally over time.

10. Consider Professional Help

If writing about cannabis is tough for you, it’s okay to ask for help. There are experts who write blog posts, articles, and guides just for cannabis businesses.

Here’s why asking a pro can be a good move:

Save time – Expert writers know a lot about cannabis and can write posts quickly. This means you have more time to focus on your business.
Get expert knowledge – These writers keep up with all the latest cannabis news and info. They know what your readers want to know and how to explain it well.
Better quality – Professional writers know how to write in a way that grabs people’s attention, gives them useful info, and makes them want to read more. Good writing means people will want to engage with your content.
Help with sharing your posts – Many of these experts also know how to get your posts out to more people through social media, email, and making sure they show up in search engines.
Less stress – Knowing you have someone reliable to write your blog posts can take a load off your mind. You can count on having fresh, high-quality content that helps your brand grow.

When looking for help, make sure to check their past work, what their clients say about them, their experience in the cannabis industry, and if they can write in a way that fits your brand. While there are many writers out there, finding one who really knows cannabis is worth it. Getting a bit of help can make a big difference.

Conclusion

Writing good blog posts about cannabis that people enjoy reading takes work, but it’s definitely worth it. By focusing on teaching instead of just trying to sell something, answering the questions people have, making your posts easy to read, and really giving your readers useful information, you can become known as an expert.

Here are some final tips to remember:

Teach more than you sell. People can tell when you’re just trying to sell them something. Become an expert by giving detailed explanations, comparing things, explaining terms, and more.
Talk about what worries your readers. Find out what new cannabis users are worried about, like laws, how much to take, side effects, and talking to kids. Give advice based on what you know.
Make complicated topics simple. Use short paragraphs that focus on one idea. Use lists, pictures, and examples to help explain things. Sum up the main points at the end.
Keep it fun and informative. Lists and rankings can be entertaining and useful. Share stories from your business and the wider industry to make connections.
Post regularly. Use a schedule for your posts and have some backup content ready. This helps you keep putting out new stuff regularly.

Remember, your posts show what your brand is about and make you look like a trusted leader. By sticking to these guidelines for writing blog posts about cannabis that educate, reassure, and interest people looking for advice, you’ll naturally attract more readers and increase your influence. If you need help making content for your cannabis business, just reach out.