12 Best Practices for Cannabis B2B Landing Pages [2024]

Here’s a quick guide to make your cannabis B2B landing page stand out:

Clear headlines
Eye-catching visuals
Persuasive copy
Simple lead forms
Mobile-friendly design
Fast loading speed
Trust badges
Strong value propositions
Customer testimonials
Detailed product info
A/B testing
Legal compliance

Practice	Benefit
Clear headlines	Grab attention
Good visuals	Show products clearly
Simple forms	Get more leads
Mobile-friendly	Reach more customers
Fast loading	Keep visitors engaged
Trust badges	Build credibility
A/B testing	Improve performance
Follow laws	Avoid legal issues

These tips will help you get more customers, build trust, and grow your cannabis B2B business online.

1. Clear and Relevant Headlines

How They Help Convert Visitors

Good headlines on cannabis B2B landing pages can:

Grab attention quickly
Show what you offer
Turn visitors into customers

In the cannabis industry, where there are many rules and misunderstandings, a clear headline can teach people about your products or services.

Easy to Create

Making clear headlines is not hard. Here’s how:

Know who you want to reach
Learn what they need
Look at what’s popular in the industry
Write headlines that get noticed

You can also make customer profiles to help you write headlines that speak to your audience.

Building Trust

Good headlines help build trust. Here’s why:

They show what you offer right away
They set the tone for the rest of your page
They help you look like an expert

In the cannabis industry, where trust is key, a good headline can make your business stand out.

Why They Matter for Cannabis B2B

Clear headlines are important in the cannabis B2B market because:

The industry is growing fast
Businesses need to stand out
They help show what makes you different

2. Engaging Visuals

Good pictures and images are key for cannabis B2B landing pages. They help catch people’s eye, show what you’re selling, and make customers trust you. Using great visuals can help turn visitors into buyers.

How They Help Get More Sales

Pictures can make people want to buy. In the cannabis business, where products can be hard to understand, good images make it easier for customers to decide. Pages with good product pictures get 10% more sales than those without.

Easy to Make

Making good visuals for your page isn’t hard. Here’s how to start:

Use a stand to keep your camera still
Make sure the background is clean
Use natural light when you can
Try different angles
Fix up your photos to make them look better

Building Trust

Good visuals show customers you’re serious about your business. This is very important in the cannabis industry, where trust matters a lot. Great pictures help create a strong brand that people remember.

Why They Matter for Cannabis B2B

In the busy cannabis B2B market, good visuals help you stand out. With so many businesses trying to get noticed, great pictures can make your brand different. They help you:

Benefit	How It Helps
Stand out	Makes your business different from others
Build trust	Shows you’re professional and care about quality
Get more sales	Helps customers understand and want your products
Create a strong brand	Makes people remember your business

3. Clear and Convincing Writing

Good writing on cannabis B2B landing pages helps turn visitors into customers, builds trust, and shows you know what you’re talking about.

How It Helps Get More Customers

Clear writing can make a big difference in getting more customers. It helps:

Show why your products or services are good
Speak to what your customers need
Guide people through your page to buy

Easy to Do

Writing well for your page isn’t hard. Here’s how:

Step	What to Do
1	Know who you’re talking to
2	Find out what they need
3	Show how you can help
4	Use simple words
5	Write like you’re talking to a friend

Builds Trust

Good writing helps people trust you. When you:

Are open about what you do
Use clear language
Say things that are true

People are more likely to trust your brand and buy from you.

Why It Matters for Cannabis B2B

In the cannabis B2B world, good writing is very important. The industry has many rules and can be confusing. Clear writing helps you:

Stand out from other businesses
Show you know what you’re doing
Get more customers in a busy market

4. Simple Lead Forms

How They Help Get More Customers

Simple lead forms on cannabis B2B landing pages help get more customers by:

Making it easy for people to give their info
Reducing steps to sign up
Helping more visitors become leads

A short, easy form makes people more likely to fill it out and become customers.

Easy to Set Up

Setting up simple lead forms is not hard. Here’s how:

Step	What to Do
1	Use tools like Instapage
2	Pick a template you like
3	Change it to fit your needs
4	Test different versions

By trying different forms, you can find what works best for your visitors.

Builds Trust

Simple forms help build trust with possible customers. They show you care about making things easy for them. This can make people think your business is:

Reliable
Focused on customers
Easy to work with

Why They Matter for Cannabis B2B

In the cannabis B2B world, simple lead forms are very important. They help you:

Stand out from other businesses
Get more leads in a busy market
Build trust in an industry with many rules

5. Mobile Responsiveness

How It Helps Get More Customers

Mobile-friendly pages are key for cannabis B2B sites. They:

Work well on all screen sizes
Make it easy for people to use your site
Help more visitors become customers

When your page looks good on phones and tablets, more people are likely to buy from you or fill out your forms.

Easy to Set Up

Making your page work on mobile devices is not hard. Here’s how:

Step	What to Do
1	Use tools like Instapage
2	Pick a design that fits all screens
3	Test your page on different devices
4	Fix any problems you find

Many website builders have options to make your page work on mobile without needing to know how to code.

Builds Trust

When your page works well on mobile:

People think your business is up-to-date
Visitors have a good experience on your site
Customers are more likely to trust you

A page that’s hard to use on phones can make people think your business is not professional.

Why It Matters for Cannabis B2B

Mobile-friendly pages are very important in the cannabis B2B world because:

Many people in the industry use phones for work
A good mobile page helps you stand out
It makes it easy for busy people to buy from you

6. Loading Speed Optimization

How It Helps Get More Customers

Fast-loading pages are key for cannabis B2B sites. They:

Keep visitors on your page
Make people more likely to buy
Improve user experience

Google says a one-second delay can lower sales by 7%.

Easy to Set Up

Making your page load faster is not hard. Here’s how:

Step	What to Do
1	Pick a fast web host
2	Use browser caching
3	Make images smaller
4	Cut down on HTTP requests
5	Turn on GZIP compression

These steps can make your page much faster.

Builds Trust

A slow page can make people think your business is not good. A fast page shows you care about your customers. It makes people trust your brand more.

Why It Matters for Cannabis B2B

In the cannabis B2B world, fast pages are very important because:

Many people in the industry are busy
They use phones and tablets a lot
They want quick answers

A fast page helps you stand out and get more customers in this busy market.

7. Trust and Security Assurances

How They Help Get More Customers

Trust and security badges on cannabis B2B landing pages help:

Make people feel safe buying from you
Get more sales
Build a group of regular customers

A study found that 85% of online shoppers won’t buy if they don’t trust a website.

Easy to Set Up

Adding trust and security badges to your page is simple:

Step	What to Do
1	Add security badges (like Norton Secured or McAfee Secure)
2	Use SSL certificates to keep customer data safe
3	Show that you follow cannabis industry rules

These steps don’t cost much and are easy to do.

Helps Build Trust

Trust badges make customers feel good about your business:

They show your website is safe
They prove you care about customer safety
They make people more likely to buy from you

In the cannabis industry, where rules can be tricky, showing you follow the law helps customers trust you more.

Why They Matter for Cannabis B2B

Trust and security are very important in cannabis B2B because:

Customer information is sensitive
There are strict laws about keeping data safe
Businesses that focus on trust can become leaders in the industry

8. Targeted Value Propositions

How They Help Get More Customers

A good value proposition on your cannabis B2B landing page helps:

Show why you’re better than other businesses
Tell customers what makes your products or services special
Get more people to buy from you

By showing what’s good about your business, you can get customers who will keep coming back.

Easy to Do

Finding and sharing what’s special about your business is not hard:

Think about why people should pick you over other companies
Look at what you do well, like:
- Low prices
- Good growing methods
- Lots of products
- Special items others don’t have
- Help for new users
Use these ideas in your ads to get more customers

Why It Matters for Cannabis B2B

In the cannabis business, where there are many rules, showing what’s special about your company helps people trust you. Here’s why it’s important:

Reason	How It Helps
Builds trust	Shows you follow the rules
Gets loyal customers	People come back when they like what’s special about you
Makes you stand out	Helps you become a top business in the industry

How It Helps Get More Customers

Social proof on cannabis B2B landing pages can help you get more customers. By showing what other people say about you, you can:

Make people trust you more
Get more people to buy from you
Turn visitors into customers

Studies show that social proof can help you get up to 10% more sales.

Easy to Add

Adding social proof to your page is not hard. Here’s how:

Step	What to Do
1	Ask customers what they think
2	Put good reviews on your page
3	Show logos of companies you work with
4	Add links to your social media

Helps Build Trust

When people see that others like your business, they’re more likely to trust you. This is very important in the cannabis industry, where there are many rules. Social proof shows that:

Your business follows the rules
Other companies like working with you
You can be trusted

Why It Matters for Cannabis B2B

In the cannabis B2B world, trust is very important. Social proof helps you:

Stand out from other businesses
Show that you’re good at what you do
Get more customers in a busy market

10. Clear Product/Service Information

Showing what you sell or do clearly on your cannabis B2B landing page helps people understand your business. This makes them more likely to buy from you and trust your company.

How It Helps Get More Sales

When customers know exactly what you offer, they’re more likely to buy. This is very important in the cannabis business, where things can be hard to understand. Clear info helps people make good choices, which can lead to more sales for you.

Easy to Do

It’s not hard to show clear info about what you sell or do. Here’s how:

What to Do	Why It Helps
Use good pictures	Shows what products look like
Write clear details	Tells people what they’re buying
Make lists of features	Makes it easy to see what’s good
Compare products	Helps people choose what’s best for them

Builds Trust

When people can find what they need to know easily, they trust your business more. This matters a lot in the cannabis industry. Clear info shows you know what you’re doing and that you’re honest.

Why It Matters for Cannabis B2B

In the cannabis B2B world, clear info is very important. You need to tell other businesses about:

What kinds of cannabis you have
What products you sell
What services you offer
Lab test results
Certificates you have
How you follow the rules

By giving clear info, you can:

Look different from other businesses
Make people trust you more
Get more customers to buy from you

11. A/B Testing for Optimization

A/B testing helps make your cannabis B2B landing page better. It lets you try different things on your page to see what works best.

How It Helps Get More Customers

A/B testing can:

Show which parts of your page get more people to buy
Help you make changes that work
Get more sales for your business

Easy to Do

You can start A/B testing without much trouble:

Step	What to Do
1	Use tools like Google Analytics
2	Try different headlines or pictures
3	See which version gets more sales
4	Keep the one that works better

Many website builders have A/B testing built-in, making it even easier.

Builds Trust

A/B testing helps build trust by:

Making your page better for visitors
Showing you care about what customers want
Helping you look like an expert in cannabis

Why It Matters for Cannabis B2B

A/B testing is important in cannabis B2B because:

It helps you speak to your specific customers
You can change your page based on what works
It can help you sell more in different areas

12. Following Rules and Laws

Making sure your cannabis B2B landing page follows all rules and laws is very important. The cannabis business has many rules, so your page needs to follow them all.

How It Helps Get More Customers

Following rules doesn’t directly get more customers, but it helps in other ways:

Makes people trust your business more
Shows you’re a good company to work with
Keeps you out of trouble with the law

Easy to Do

Making your page follow the rules takes some work, but it’s not too hard:

Step	What to Do
1. Learn the rules	Look up laws about cannabis websites
2. Talk to a lawyer	Get help to make sure you’re doing things right
3. Check your page	Make sure everything on it is true and follows the rules

Builds Trust

When your page follows all the rules, it helps people trust you:

Customers feel safe buying from you
Other businesses want to work with you
You look like a good, honest company

Why It Matters for Cannabis B2B

Following rules is very important in the cannabis B2B world because:

Rules change often
There are many laws to follow
Companies that follow rules do better

To make sure you’re following the rules, do this:

Put an age check on your page
Only show things that are okay to advertise
Be clear about what you’re selling
Don’t make health claims unless they’re allowed

By doing these things, you can:

Stand out from other businesses
Avoid getting in trouble
Build a good name for your company

Conclusion

Making your cannabis B2B landing page better is key in this busy industry with many rules. By using the 12 tips we talked about, you can:

Get more people to buy from you
Make customers trust you more
Do better than other businesses

Remember, a good landing page needs work all the time. You should:

Keep testing new ideas
Make changes to make it better
Stay up to date with what works best

A good landing page can help your cannabis business a lot. When you use these tips, you can:

What You Can Do	How It Helps
Get more sales	More people buy from you
Build trust	Customers feel good about your business
Be better than others	Your business stands out
Grow your business	You make more money

Start making your B2B landing page better today. You’ll see good things happen for your business.

FAQs

What is the best practice for a landing page?

A good landing page helps cannabis B2B businesses turn visitors into customers. Here’s what makes a landing page work well:

Feature	Why It’s Important
Clear headline	Tells people what you offer right away
Good pictures	Catches people’s eye and shows your products
Short, clear writing	Explains why people should buy from you
Simple sign-up forms	Makes it easy for people to contact you
Works on phones	Lets people use your page on any device
Loads fast	Keeps people from leaving because it’s slow
Shows you’re safe to buy from	Makes people trust your business
Proves others like you	Shows you’re good at what you do

By doing these things, cannabis B2B businesses can:

Get more sales
Make people trust them more
Do better than other businesses