Cannabis influencers are social media personalities with large followings who share their experiences, knowledge, and passion for cannabis. They play a crucial role in promoting brands, products, and services to their targeted audience.
Here are the top 20 cannabis influencers to follow in 2024:
- Steve DeAngelo (@steve.deangelo)
- Lizzy Jeff (@lizzyjeff)
- Jessica Cuebas (@pothead.princess)
- Anjela (@koala.puffss)
- Hope Wiseman (@iamhopesodope)
- Bess Byers (@bess.byers)
- Nikki Lawley (@nikkiandnora)
- Brittney Sanger (@britt_ish)
- Arend Richard (@arend_richard)
- Kiana Muschett-Owens (@kiana.muschett)
- Megan Souza (@megsouza420)
- Ry Russell (@ry.russell)
- Kristen Courtney (@kristen.courtney)
- Toni Torri (@toni.torri)
- Samantha Montanez (@samanthamontanez)
- Kika Keith (@kikakieth)
- Kendra Valk (@kendravalk)
- Kush Queen (@kushqueenla)
- Yvonne DeLaRosa Green (@yvonnegreen)
- Wiz Khalifa (37M+ followers)
These influencers were selected based on their follower count, engagement, content quality, industry knowledge, and authenticity.
| Top Influencers | Followers | Engagement Rate | Content Focus |
|---|---|---|---|
| Anjela (Koala Puffss) | 697K | 1.8% | Education, entertainment, inclusivity |
| Steve DeAngelo | 61.6K | 2.5% | Cannabis activism, industry news |
| Lizzy Jeff | 23.4K | 4.1% | Zen & Kush events, advocacy |
| Jessica Cuebas | 14.1K | 3.2% | California brands, product reviews |
| Hope Wiseman | 12.5K | 2.8% | Entrepreneurship, diversity |
By following these influencers, you can stay updated on the latest trends, products, and developments in the cannabis space.
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How We Chose the Top Influencers
To create our list of the top 20 cannabis influencers to follow in 2024, we used a thorough evaluation process. Our team carefully assessed numerous influencers based on several key factors:
Follower Count and Engagement
We looked at the number of followers each influencer had, as well as how much their audience interacted with their content. This included likes, comments, and shares. A large following is important, but engagement shows true influence.
Content Quality and Relevance
We evaluated the quality and relevance of each influencer’s content. We looked for influencers who consistently produce high-quality, relevant content that resonates with their cannabis audience.
Industry Knowledge and Authority
We assessed each influencer’s level of expertise and authority in the cannabis industry. This includes their knowledge of products, services, and trends, as well as their ability to provide valuable insights.
Authenticity and Trust
Authenticity and trustworthiness are crucial for influencers. We looked for influencers who are genuine, transparent, and honest with their audience, and who have built trust in the cannabis community.
Top 20 Cannabis Influencers for 2024
1. Steve DeAngelo
Steve DeAngelo (@steve.deangelo) is a well-known cannabis activist, business owner, and author. He co-founded Harborside, one of the biggest cannabis dispensaries worldwide. DeAngelo has fought for legal cannabis and social justice in the industry for many years.
2. Lizzy Jeff
Lizzy Jeff (@lizzyjeff) curates Zen & Kush events, blending music, spirituality, and cannabis advocacy. She uses her platform to promote equal representation and inclusion in the cannabis community, amplifying diverse voices.
3. Jessica Cuebas
Known as @pothead.princess, Jessica Cuebas is a cannabis enthusiast who promotes Californian brands. Her Instagram features content, giveaways, and her personal cannabis journey. Cuebas aims to educate about high-quality cannabis products.
4. Anjela (Koala Puffss)
With nearly 700K followers, Anjela (@koala.puffss) is a humorist and advocate. She uses her platform to educate, entertain, and break down cannabis stereotypes, promoting inclusivity in the industry.
5. Hope Wiseman
Hope Wiseman (@iamhopesodope) is the youngest Black woman to own a cannabis dispensary in the U.S. She founded Mary & Main in Maryland and advocates for diversity and inclusion in the cannabis space, inspiring underrepresented communities.
6. Additional Influencers
The following table provides an overview of other top cannabis influencers to follow in 2024:
| Influencer | Instagram Handle | Key Focus |
|---|---|---|
| Bess Byers | @bess.byers | CBD and wellness |
| Nikki Lawley | @nikkiandnora | Cannabis lifestyle |
| Brittney Sanger | @britt_ish | Cannabis education |
| Arend Richard | @arend_richard | Cannabis culture |
| Kiana Muschett-Owens | @kiana.muschett | Cannabis advocacy |
| Megan Souza | @megsouza420 | Cannabis product reviews |
| Ry Russell | @ry.russell | Cannabis entrepreneurship |
| Kristen Courtney | @kristen.courtney | Cannabis wellness |
| Toni Torri | @toni.torri | Cannabis fashion |
| Samantha Montanez | @samanthamontanez | Cannabis lifestyle |
| Kika Keith | @kikakieth | Cannabis events |
| Kendra Valk | @kendravalk | Cannabis cooking |
| Kush Queen | @kushqueenla | Cannabis branding |
| Yvonne DeLaRosa Green | @yvonnegreen | Cannabis equity |
These influencers have been carefully selected based on their industry knowledge, engagement with audiences, and the quality of their cannabis-related content.
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Comparing Cannabis Influencers
When working with cannabis influencers, it’s crucial to look beyond just their follower count. Here’s a comparison of the top influencers, highlighting their platforms, followers, engagement rates, and content focus:
| Influencer | Platform(s) | Followers | Engagement Rate | Content Focus |
|---|---|---|---|---|
| Steve DeAngelo | 61.6K | 2.5% | Cannabis activism, industry news | |
| Lizzy Jeff | 23.4K | 4.1% | Zen & Kush events, advocacy | |
| Jessica Cuebas | 14.1K | 3.2% | California brands, product reviews | |
| Anjela (Koala Puffss) | 697K | 1.8% | Education, entertainment, inclusivity | |
| Hope Wiseman | 12.5K | 2.8% | Entrepreneurship, diversity | |
| Bess Byers | 10.2K | 3.5% | CBD and wellness | |
| Nikki Lawley | 8.5K | 2.2% | Lifestyle, product reviews | |
| Brittney Sanger | 7.1K | 3.1% | Education, advocacy | |
| Arend Richard | 6.3K | 2.9% | Culture, product reviews |
This table provides a clear overview of each influencer’s strengths, helping you choose the right partner for your cannabis brand.
Final Thoughts
As we wrap up our list of the top 20 cannabis influencers to follow in 2024, it’s clear that these individuals play a vital role in the cannabis industry. By sharing their knowledge, experiences, and insights, they help shape public opinion and drive growth in this rapidly evolving sector.
| Influencer | Role |
|---|---|
| Steve DeAngelo | Cannabis activist, business owner, and author |
| Lizzy Jeff | Promotes events blending music, spirituality, and cannabis advocacy |
| Jessica Cuebas | Shares content, giveaways, and personal cannabis journey |
| Anjela (Koala Puffss) | Educates, entertains, and breaks down cannabis stereotypes |
| Hope Wiseman | Owns a cannabis dispensary and advocates for diversity and inclusion |
These influencers have built a reputation by consistently providing valuable content to their audiences. By following them, you can stay updated on the latest trends, products, and developments in the cannabis space.
Cannabis businesses can benefit from partnering with influencers to reach a wider audience. However, it’s crucial to choose influencers who align with your brand values and target audience.
We encourage you to explore and engage with these influencers’ content. Share your own favorite cannabis influencers or industry voices in the comments below, and let’s continue the conversation.
FAQs
Who is the biggest cannabis influencer?
Wiz Khalifa is widely seen as one of the top cannabis influencers today. With over 37 million Instagram followers, the rapper has used his fame and passion for cannabis to become a major figure in the industry.
| Influencer | Followers | Role |
|---|---|---|
| Wiz Khalifa | 37M+ | Rapper, entrepreneur, cannabis advocate |
| Seth Rogen | 9.4M+ | Actor, comedian, co-founder of Houseplant cannabis company |
| Rachna Patel | 15K+ | Doctor, medical cannabis advocate, founder of Green Health Docs |
Wiz Khalifa’s brand Khalifa Kush has set standards for quality cannabis products. His music and public appearances celebrate and normalize cannabis use, resonating with younger audiences. Through collaborations across industries like fashion and technology, Khalifa has broadened cannabis’ cultural reach.
While follower count is one metric, influence comes from consistently providing valuable content and shaping public discussion. Influencers like Seth Rogen, Rachna Patel, and Steve DeAngelo have significantly impacted cannabis advocacy, education, and reform through their unique platforms and expertise.
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