5 Best Cannabis-Friendly Email Marketing Platforms 2024

Here’s a quick overview of the top 5 email marketing platforms for cannabis businesses in 2024:

MailerLite: Easy-to-use, budget-friendly
Klaviyo: Strong data tools, customizable
Omnisend: Good automation, e-commerce integrations
Moosend: User-friendly, affordable
Alpine IQ: Cannabis-specific, compliance-focused

These platforms offer:

High email delivery rates
Customer segmentation
Automation tools
Cannabis industry compliance features

Quick Comparison:

Platform	Pricing	Key Feature	Best For
MailerLite	$10/month (1K contacts)	Simplicity	New/small businesses
Klaviyo	$20/month (500 contacts)	Data analysis	Growing companies
Omnisend	$16/month (500 emails)	E-commerce focus	Online stores
Moosend	$9/month (500 contacts)	Ease of use	Beginners
Alpine IQ	Custom pricing	Cannabis compliance	Established dispensaries

Choose based on your business size, budget, and specific needs in cannabis email marketing.

1. MailerLite

MailerLite is an easy-to-use, budget-friendly email marketing platform. It allows cannabis businesses to use its services, as long as they follow the law. This makes it a good choice for new or small cannabis companies looking to save money on email marketing.

Cannabis Compliance

MailerLite has clear rules for CBD and THC businesses. They make sure their platform follows all needed laws, so cannabis companies can use it safely.

Features

MailerLite offers tools that help cannabis businesses:

Build and manage email lists
Create eye-catching emails
Send emails automatically
Test different email versions
Check how well emails perform
Make landing pages and forms to get new contacts
Send emails that reach people’s inboxes

Pricing

MailerLite’s prices are low. Here’s what you get with their plans:

Plan	Price	Features
Growing Business	$10/month for 1K contacts	– Unlimited emails – Email templates – Dynamic campaigns
Advanced	$21/month	– Custom HTML editor – Pop-ups – More automation options

Both plans include tax. The Advanced plan has more tools for bigger businesses.

2. Klaviyo

Klaviyo is an email marketing platform that works well for cannabis businesses. It offers tools to help these companies reach their customers while following the law.

Cannabis Compliance

Klaviyo is clear about its rules for cannabis companies. They have made special tools to help these businesses follow the law when sending emails.

Features

Klaviyo has many useful tools for cannabis businesses:

Emails and text messages
Tools to check how well emails are doing
Easy-to-use email design blocks
Ready-made email series
Emails that send automatically

Pricing

Plan	Price	Number of Subscribers
Free	$0	Limited
Paid	$20/month	Up to 500

Klaviyo has a free plan for businesses with a small number of subscribers. If you have more people on your email list, you can pay $20 each month for up to 500 subscribers.

3. Omnisend

Omnisend is an email marketing platform for online stores, including cannabis businesses. It helps these companies send better emails to their customers.

Features

Omnisend offers:

Ready-made email designs for cannabis brands
Tools to send emails when customers leave items in their cart
Ways to suggest products to customers
Personalized messages
Automatic email series

Pricing

Plan	Price	What You Get
Free	$0	All features, limited emails
Paid	$16/month	No limit on contacts, up to 500 emails/month

Works With Other Tools

Omnisend connects easily with online store platforms like:

This makes it easy to set up and start using Omnisend for your cannabis business.

4. Moosend

Moosend is an email marketing platform that works well for cannabis businesses. It’s easy to use and has many helpful tools.

Features

Moosend offers:

Ways to test different email versions
Tools that work with other software
Email list management
Reports to see how well emails do
Email design tools and templates

Pricing

Moosend’s prices are flexible. You can start with a plan that costs $9 per month for 500 people on your email list.

Works With Other Tools

Moosend can connect with many other types of software, such as:

Type of Software	Examples
Website builders	WordPress, Drupal
Customer management	Salesforce, HubSpot
Online stores	Shopify, WooCommerce
Other tools	Zapier, Google Analytics

This makes it easy to set up and use Moosend for your cannabis business.

Moosend is good for many types of cannabis businesses. It’s especially helpful for new cannabis companies that need a reliable way to send emails and grow their customer list.

5. Alpine IQ

Alpine IQ is a CRM and loyalty platform made for cannabis businesses. It helps these companies connect with customers and improve their marketing.

Features

Alpine IQ offers:

Email and text message marketing
Ways to group customers
Loyalty programs
Tools to track sales and customer actions

Pricing

Alpine IQ doesn’t show its prices online. You need to contact them to get a price for your business.

Works With Other Tools

Alpine IQ connects with many point-of-sale systems used by cannabis stores. This makes it easier for these stores to use Alpine IQ in their daily work.

How It Helps Cannabis Businesses

Benefit	Description
Better customer connection	Send emails and texts to reach customers
Understand customers	Group customers and see how they shop
Keep customers coming back	Create loyalty programs
Follow the rules	Send messages that follow cannabis laws
See what works	Check how well your marketing is doing

Alpine IQ is a good choice for cannabis stores that want to improve how they talk to customers and run their business.

Strengths and Weaknesses

When picking an email marketing platform for your cannabis business, it’s important to look at what each one does well and not so well. Here’s a simple breakdown of the good and not-so-good parts of each platform:

Platform	Good Points	Not-So-Good Points
MailerLite	Easy to use, Low cost	Fewer advanced tools
Klaviyo	Strong data tools, Can be changed to fit needs	Costs more for big email lists
Omnisend	Good at sending emails on its own, Works with many tools	Can be hard for new users
Moosend	Easy to use, Good help when you need it	Doesn’t work with as many other tools
Alpine IQ	Made for cannabis businesses, Follows industry rules	Takes more time to learn

Each platform has things it does well and things it doesn’t. MailerLite is good if you don’t want to spend much money. Klaviyo gives you lots of ways to look at your data and change things. Omnisend is great if you want emails to send without you doing it each time. Moosend is easy to use and helps you when you have questions. Alpine IQ is made just for cannabis businesses and helps you follow the rules, but it might take longer to learn how to use it.

When choosing, think about what your business needs most. Do you want something cheap and easy? Or do you need something that can do more complex things? Pick the one that fits your needs best.

Summary

Picking the right email marketing platform for your cannabis business is key. We looked at five platforms: MailerLite, Klaviyo, Omnisend, Moosend, and Alpine IQ. Each has its own good points that fit different needs.

When choosing a platform, think about:

How easy it is to use
How much it costs
What tools it has
How it works with other software you use

Here’s a quick look at each platform:

Platform	Good Points	Not-So-Good Points
MailerLite	Simple, cheap	Fewer advanced tools
Klaviyo	Good data tools, can be changed	Costs more for big lists
Omnisend	Sends emails on its own, works with many tools	Can be hard at first
Moosend	Easy to use, good help	Doesn’t work with as many tools
Alpine IQ	Made for cannabis, follows rules	Takes time to learn

The best choice depends on what your business needs. Think about what’s most important for you:

Do you want something cheap and easy?
Do you need complex tools?
Do you need it to work with other software?

FAQs

Is Mailchimp cannabis friendly?

Mailchimp’s rules for cannabis businesses are not clear. Here’s what you need to know:

Aspect	Details
General stance	Does not support selling CBD and THC products
Recent changes	Now allows some cannabis-related businesses
Allowed businesses	Hemp-derived CBD products, cannabis advocacy
Restrictions	Still has strict rules, bans promoting illegal substances

While Mailchimp has opened up to some cannabis businesses, it’s not fully cannabis-friendly. They now let some companies use their platform, but with limits. If you’re thinking about using Mailchimp for your cannabis business, check their latest rules first.