5 Tips to Build Cannabis Brand Trust with Testimonials

Want to boost trust in your cannabis brand? Use customer testimonials. Here’s why:

92% of consumers read testimonials before buying
72% trust businesses more after seeing positive feedback
High-trust consumers show 75% more brand loyalty

Here are 5 key strategies to use testimonials effectively:

Show real customer stories
Use different types of testimonials
Point out clear product benefits
Use social proof wisely
Be open and follow rules

Quick Comparison:

Strategy	Key Benefit
Real stories	Builds credibility
Diverse testimonials	Appeals to more people
Clear benefits	Shows product value
Social proof	Increases trust
Transparency	Ensures compliance

Remember: Always get permission before using someone’s story or photo. Keep it real, follow local laws, and focus on what customers actually say.

1. Show Real Customer Stories

Building trust in the cannabis industry? It’s all about real people and their experiences. Here’s how to use customer stories to boost your brand’s credibility:

Focus on specifics. Forget vague testimonials. Instead, highlight detailed accounts that show how your products help real people.

Take Rebecca Sewell’s story:

"After years of failed treatments for CRPS, medical cannabis finally gave me relief. I went from bedridden to managing my pain and advocating for others. It’s not just a product—it’s a life-changer."

Powerful stuff, right? It shows potential customers your products can make a real difference.

Want to kick it up a notch? Try video testimonials. They let people see and hear from real customers. Keep it natural—no scripts. Let your customers speak freely.

Don’t forget diversity. Show how your products help different people:

Customer	Condition	Outcome
Walter, 81	COPD	Lower meds, better breathing
Vivian	Severe seizures	Fewer, less intense seizures
Ashley	Childhood leukemia	Managed treatment side effects

Each story shows a different benefit, appealing to more people.

One last thing: Always get written permission before using someone’s story, name, or photo. It’s not just legal protection—it shows you respect your customers’ privacy.

2. Use Different Types of Testimonials

Want to build trust in your cannabis brand? Use testimonials from various customer groups. It’s a great way to show how your products help different people.

Here are some examples:

Medical patients

"After years of failed treatments for CRPS, medical cannabis finally gave me relief. I went from bedridden to managing my pain and advocating for others." – Rebecca Sewell

Seniors

"When I had trouble breathing due to COPD, my daughter introduced me to CBD hemp oil. It helped lower my medication dosage and increase my lung capacity." – Walter, 81, Fargo, ND

Parents

"When told that the only option for our daughter Sadie was a drug that would likely end her life, we decided to try medical cannabis. The CBD oil helps with Sadie’s pain and seizures." – Sadie’s parents

Everyday users

"I’ve been using medical marijuana to combat PTSD and chronic pain. I’m almost down to not taking any pills at all. It’s been a great help to manage stress and anxiety too." – Kathryn, 54, Jacksonville Beach

Healthcare professionals

"As a doctor, I am convinced that we need to offer this treatment to more patients. I have seen substantial improvements in people using this treatment." – Dr. Ekaitz Aguirregoitia Marcos

These testimonials show how cannabis products can help with specific health conditions, address concerns about use in later life, highlight benefits for children, and showcase general wellness applications. Plus, expert opinions add credibility to your brand.

3. Point Out Clear Product Benefits

When using testimonials, show how your products solve real problems. This helps potential customers see the value.

Here’s how to do it:

1. Focus on specific conditions

"CBD oil cut my seizures in half after a month. It’s changed my life." – Sarah, Epidiolex user

2. Quantify improvements

"Medical cannabis let me cut back on opioids by 75%. I’m more alert and in control now." – Michael, chronic pain patient

3. Highlight unique product features

"I love that this CBD oil is organic and third-party tested. I know exactly what I’m taking." – Emma, wellness enthusiast

4. Address common concerns

"I was worried about using cannabis products. This CBD oil doesn’t make me high – just helps me relax and sleep." – Tom, first-time CBD user

5. Show versatility

User Type	Benefit
Athletes	"This CBD cream speeds up my recovery after hard workouts." – Alex, pro runner
Seniors	"At 75, I was doubtful. But this CBD oil has really helped my joints." – Martha, retiree
Busy professionals	"These CBD capsules fit perfectly into my crazy schedule." – James, executive

Social proof can make or break your cannabis brand. It’s like a digital word-of-mouth that shows potential customers your products are legit. Here’s how to nail it:

Show off your numbers

Got a bunch of happy customers? Let people know:

"Over 10,000 people are feeling good with our CBD oil. Want to join them?"

Brag a little

Won any awards? Been in the news? Don’t be shy:

"High Times Magazine called our gummies ‘Best CBD of 2023’. Just saying."

Let customers do the talking

Get your fans to post pics with your products. Then share them (with permission, of course).

Get on review sites

List your shop on Yelp or Weedmaps. Why? 27% of people check online reviews before buying local.

Testimonials page

Put all your best reviews in one spot. Makes it easy for newbies to see why you’re awesome.

Sprinkle social proof everywhere

Where	What to Say
Emails	"95% of customers give us 5 stars"
Product pages	Show ratings and review counts
Social media	Share customer stories

5. Be Open and Follow Rules

Trust in cannabis testimonials isn’t just about good reviews. It’s about doing it right. Here’s how:

Know the rules

Cannabis laws change often. What’s okay in one state might not be in another. California’s Department of Cannabis Control, for example, has strict rules about ads targeting minors or making health claims.

Keep it real

Don’t make stuff up. The FTC watches for fake claims. If you say your CBD oil helps headaches, you need proof.

Watch your words

Skip "cures" or "treats". Focus on what customers actually say:

"After a month of XYZ’s CBD gummies, I sleep better and feel more relaxed." – Sarah K., verified customer

Age matters

Target the right audience. In most places, that’s at least 71.6% over 21.

Use warnings

Add required warnings. Here are some common ones:

Warning Type	Example Text
Intoxication	"May cause impairment and be habit forming."
Health Risks	"May pose health risks. Keep away from children."
Age Restriction	"For adults 21 and older only."

Get permission

Always ask before using someone’s words or photo. It’s the law.

Conclusion

Testimonials can be a game-changer for building trust in the cannabis industry. Here’s a quick recap:

Use real customer stories
Mix up your testimonial types
Highlight clear product benefits
Use social proof smartly
Stay transparent and compliant

Fun fact: 88% of consumers trust online reviews as much as personal recommendations. That’s huge!

To get started:

Ask happy customers for reviews
Keep your testimonials fresh
Follow local cannabis rules

FAQs

How do I get someone to review my product?

Getting reviews for your cannabis product doesn’t have to be complicated. Here’s how:

1. Ask in person: When a customer seems happy with their purchase, just ask.

2. Follow up: Send a quick text or email a few days after purchase. Something like:

"Hey! How’s that [product] treating you? Mind sharing your thoughts in a quick review?"

3. Make it easy: Put a review form on your website. Keep it simple.

4. Use social media: Slide into those DMs or make posts asking for feedback.

5. Receipts and thank-you pages: Add a review link or QR code.

Remember: Don’t be pushy. Be cool about it.

And always, ALWAYS follow local cannabis rules. Get permission before using anyone’s name or words in your marketing.