7 Cannabis Trade Show Giveaway Ideas 2024

Want to stand out at cannabis trade shows? Here are 7 giveaway ideas to boost your brand in 2024:

Custom Branded Rolling Trays
Eco-Friendly Hemp Tote Bags
Personalized Cannabis Grinders
CBD-Infused Lip Balms
Cannabis Seed Packets
Branded Smell-Proof Pouches
Interactive Cannabis Strain Guide Cards

Key tips:

Pick items cannabis users will actually use
Match giveaways to your brand
Follow legal rules (no cannabis products, 21+ only)
Track engagement to measure success

Giveaway	Pros	Cons
Rolling Trays	Big branding space, useful	Bulky
Hemp Bags	Eco-friendly, versatile	Less cannabis-specific
Grinders	Frequently used, durable	Pricier
Lip Balms	Broad appeal, small	Short lifespan
Seed Packets	Unique, engaging	Legal limits
Smell-Proof Pouches	Practical, discreet	Small branding area
Strain Guides	Educational, interactive	Needs updates

Focus on quality over quantity. Choose items attendees will value. Track metrics like booth visits and post-show sales to gauge impact.

Why Cannabis Trade Show Giveaways Work

Cannabis trade show giveaways aren’t just freebies – they’re marketing powerhouses. Here’s why:

Long-term exposure: People keep promo items for up to 2 years. That’s ongoing visibility.
Budget-friendly: With strict ad limits in cannabis, giveaways are cost-effective promotion.
Booth traffic magnet: Cool swag draws leads to your booth.
Brand recognition boost: Branded items like lighters keep you top-of-mind.
Relationship builder: Thoughtful giveaways show you care about quality.

To maximize impact:

Invest in quality, sustainable products
Pick practical items cannabis users need daily
Go eco-friendly to appeal to green-minded consumers
Consider tech-integrated merch for added value

1. Custom Branded Rolling Trays

Custom rolling trays are a smart giveaway choice. They’re useful for cannabis users and great for showcasing your brand.

Rolling trays offer a big canvas for your logo and message. They act like mini-billboards, keeping your brand visible every time someone rolls.

MunchMakers offers trays in various materials:

Material	Features
Metal tin	Durable, sleek
Wood	Sustainable, good for engraving
Biodegradable plastic	Eco-friendly
Aircraft-grade aluminum	Light, tough

When choosing trays, consider:

Durability for regular use
Styles that match your brand
Designs with raised edges or magnetic lids

Pricing varies. Here’s an example for metal tin trays:

Quantity	Price per Tray
50	$4.12
100	$3.46
250	$3.03
500	$2.85
1,000+	$2.65

Remember setup fees and minimum orders when budgeting.

To make the most of your tray giveaway:

Use online tools to create a unique design
Encourage social media shares
Include the tray in a larger promo kit

2. Eco-Friendly Hemp Tote Bags

Hemp tote bags make great cannabis trade show giveaways. They’re useful, green, and offer plenty of branding space.

Why hemp bags work:

Tough: Hemp fiber lasts longer than cotton
Eco-friendly: Hemp needs little water and no pesticides
Versatile: People use them daily, keeping your brand visible

Hemp bags come in various colors:

Color Options
Brown
Black
Blue
Green
Grey
Beige

Branding options:

Screen printing (up to 4 colors)
Screen transfer (full color)

Standard size: 38cm x 10cm x 42cm

To make your bags stand out:

Add a QR code to your website
Include a discount code
Use eye-catching designs

Rama Beerfas of Lev Promotions notes:

"Eco-responsible branded products are becoming more important. People like getting things that are relevant to their lives and good for the environment."

When ordering:

Buy quality bags people will use often
Order enough to last beyond the show
Choose a design that pops

3. Personalized Cannabis Grinders

Cannabis grinders make great trade show giveaways. They’re useful, memorable, and perfect for branding.

Why grinders work:

Daily use keeps your brand visible
Essential for herb prep
Flat lids offer good branding space

Popular grinder options:

Type	Features	Price Range
50mm Custom Metal	Premium, strong magnet	$8 – $20
Sackville Signature	4-tier, kief screen	$40 – $60
Brilliant Cut	Threadless, 10 colors	$75 – $100

For effective branding:

Choose durable materials
Use your logo and brand colors
Add features like kief catchers

When ordering:

Minimum orders often start at 100
Production takes 4-6 weeks
Prices range $1 to $50 per unit

To stand out:

Offer personalization
Use attractive packaging
Pick unique colors that fit your brand

4. CBD-Infused Lip Balms

CBD lip balms are a smart giveaway for cannabis trade shows. They’re practical and appealing, combining moisturizing effects with CBD benefits.

Key features:

Soothes dry or chapped lips
Anti-inflammatory properties
May help with lip pain

When choosing CBD lip balms:

Factor	Recommendation
CBD Content	5-200mg per balm
Formulation	Full or broad-spectrum
Ingredients	Organic, non-GMO, natural
Testing	Third-party lab tested

To make your giveaway pop:

Customize packaging with your brand
Offer various flavors
Include info cards about CBD benefits

Pricing varies. Examples:

Brand	Price	CBD Content
Neurogan	$6.95	200mg
CBDistillery	$4.00	25mg
Shea Brand	$13.00	25mg

Check local rules about CBD at trade shows. Focus on moisturizing benefits to appeal broadly.

"CBD is filled with antioxidants which help protect the lips." – Feyza Olson, Endoca

5. Cannabis Seed Packets

Cannabis seed packets make unique, eco-friendly giveaways. They’re small, light, and spark conversations.

Why seed packets work:

Easy to carry
Eco-friendly gift
Great conversation starters

To maximize impact:

Offer various strains
Use sustainable printing
Include growing tips on the packet

Creative ideas:

Idea	Description
Themed collections	"Beginner’s Blend" or "Connoisseur’s Choice"
Seasonal selections	Strains for current or upcoming season
Limited editions	Exclusive strains or packaging

Check local rules about seed distribution. You might need to offer hemp or CBD-rich seeds in some areas.

6. Branded Smell-Proof Pouches

Smell-proof pouches are practical giveaways for cannabis trade shows. They’re useful and offer good marketing potential.

Why they work:

Control odors
Offer privacy
Preserve product quality

To make your pouches stand out:

Use vibrant designs
Offer various sizes
Add useful features like re-closable zippers

Customization options:

Feature	Description
Material	Mylar with activated carbon
Closure	Waterproof zippers or heat-sealing
Finish	Matte, glossy, or satin
Extra	Child-resistant features, hanger holes

CarePac offers pouches with side gussets and bottom load for easy filling.

Check local rules about cannabis-related giveaways at trade shows.

7. Interactive Cannabis Strain Guide Cards

Strain guide cards are smart giveaways. They educate and engage both new and experienced users.

Why they work:

Provide useful strain info
Help customers choose wisely
Serve as lasting reference tools

To create effective cards:

Include key info:
- Effects (relaxing, energizing)
- Flavor profiles
- Common uses
Use durable materials
Add interactive elements like QR codes

Consider this layout:

Front	Back
Strain name & logo	Effects & uses
Type (Indica/Sativa/Hybrid)	Flavor profile
THC/CBD content	QR code for more info

Check local rules about cannabis-related giveaways at trade shows.

"Guide cards help customers make informed decisions based on their needs and preferences."

Picking the Right Giveaway for Your Brand

Choose giveaways that fit your audience and brand identity:

Know Your Audience

Audience	Giveaway Ideas
Frequent Shoppers	Grinders, rolling papers
Affluent Families	Premium accessories, eco-items
Baby Boomers	CBD products, educational materials

Match Brand Values

If sustainability matters, try hemp bags or reusable bottles.

Be Practical and Valuable

King Size Rolling Papers + Tips offer both utility and marketing.

Balance Cost and Impact

Mix high and low-cost items:

Higher: Premium Grinders (up to $40)
Lower: Stickers, matchboxes

Use Seasonal Opportunities

Create limited editions for events like 420.

Follow Regulations

Always check local rules before distributing items.

Legal Rules for Cannabis Trade Show Giveaways

Key legal points for cannabis trade show giveaways:

Age limit: No one under 21 can get cannabis-related items.
Product restrictions: No cannabis products or accessories as giveaways.
Approved items: Stick to non-cannabis items like magnets or water bottles.

Advertising guidelines:

Requirement	Details
Audience Age	71.6%+ must be 21 or older
Content	Can’t appeal to under 21s
Identification	Include business name and license number

State rules vary. For example:

Colorado: Max 30% under-21 audience for ads.
Washington: Bans giveaways and branded merch.

Event organizers must:

Get local cannabis commission approval
Log participating licensees
Submit a control plan

For displayed products:

Use opaque, child-resistant containers
Label "KEEP OUT OF REACH OF CHILDREN" (10-point font+)
Add "Please Consume Responsibly" and two warnings

Consider compliance tools like springbig‘s 360 Permissions.

Checking if Your Giveaway Strategy Works

Track your giveaway impact:

Measure Engagement

Count booth visits
Time interactions
Tally demos
Note inquiries

Use Unique Identifiers

Add special URLs to items
Create event-specific landing pages
Use QR codes

Survey Attendees

Send post-event surveys quickly
Ask open-ended questions
Offer survey incentives

Check Brand Awareness

Metric	What to Track
Social Media	Follower growth
Email	New subscriptions
Website	Traffic increase

Monitor Sales Impact

Ask how new customers found you
Track trade show lead conversions
Calculate customer lifetime value

Analyze ROI

Calculate total costs
Determine new customer revenue
Use: ROI = (Revenue – Costs) / Costs * 100

Example: $2,700 spent on USBs, 50 new customers worth $500 each = 825% ROI

Compare to Competitors

Analyze your media coverage share
Compare mention quality and quantity

Wrap-up

Cannabis trade show giveaways are crucial for brand recognition. Key points:

Market growth: Projected $50.7 billion by 2028
Giveaway impact: Cost-effective brand exposure
Product selection: Choose useful, memorable items
Budget options: Custom rolling papers under $0.30 each in bulk

Track success with QR codes and ROI calculations.

Stay creative. MunchMakers suggests:

Trend	Action
Eco-friendly products	Try hemp bags or bamboo items
Tech integration	Explore custom vape batteries or interactive guides
Local focus	Tailor approach (60% prefer local dispensaries)