7 Tips to Curate Engaging Cannabis Content

To create engaging cannabis content, follow these 7 tips:

Understand Your Audience and Set Clear Goals
- Define your target audience’s demographics, interests, pain points, and behavior
- Set specific, measurable goals aligned with business objectives (e.g., increase website traffic, generate leads, boost sales)
Find Reliable and Diverse Sources
- Follow industry experts, influencers, educational blogs, and business resources
- Stay updated on the latest cannabis news, research, and trends
Provide Value and Insights
- Add your own commentary, analysis, or key takeaways to curated content
- Create educational content that informs your audience about cannabis
- Use storytelling techniques like personal stories or customer testimonials
Use Different Content Formats
- Mix up your content with videos, infographics, podcasts, and other formats
- Cater to different learning styles and preferences
Maintain Consistency and Relevance
- Establish a content calendar and focus on evergreen content like guides, tutorials, and industry insights
- Monitor trends to ensure your content remains relevant
Showcase Customer Experiences
- Share user-generated content (UGC) like customer photos, videos, reviews, and testimonials
- Build trust and create a sense of community
Measure and Improve
- Track metrics like traffic, engagement, and conversions
- Analyze the data to identify trends and areas for improvement
- Refine your strategy accordingly

By following these tips, you can create engaging cannabis content that resonates with your target audience, builds trust, raises awareness, and drives sales.

1. Know Your Audience and Set Clear Goals

Defining your target audience and content goals is key to creating engaging cannabis content. Understanding who you’re speaking to and what you want to achieve helps you tailor your content for maximum impact.

To define your target audience, consider:

Audience Factor	Details
Demographics	Age, gender, location, occupation
Interests	Hobbies, lifestyle, values
Pain Points	Challenges, concerns, goals
Behavior	Online activities, purchasing habits, engagement preferences

Once you know your audience, set specific, measurable, achievable, relevant, and time-bound (SMART) content goals aligned with your business objectives, such as:

1. Increase website traffic by 20% in the next quarter

2. Generate 50 new leads per month through targeted content

3. Boost sales by 15% through educational content and promotions

Clear audience insights and content goals ensure your cannabis content resonates with the right people and drives desired actions.

2. Establish Reliable and Diverse Content Sources

To curate engaging cannabis content, find trustworthy and varied content sources. This keeps your content fresh, informative, and appealing to your target audience. Here are some tips:

Follow Industry Experts and Influencers

Stay updated by following cannabis industry experts, thought leaders, and influencers. They often share valuable insights, research, and news. Popular influencers include Bess Byers, Thomas Araujo, Alice & Clark, and Zeba Blay.

Use Cannabis Education Blogs and Resources

Utilize cannabis education blogs and resources that provide in-depth industry information, such as The Cannigma and Journal of Cannabis Research. These help you stay current on the latest research, trends, and developments.

Explore Cannabis Business Blogs

Follow cannabis business blogs, such as Cannabis Business Executive, Cannabis Business Times, and Business of Cannabis, to stay informed about industry news, trends, and best practices. These resources can help you create content that resonates with cannabis entrepreneurs and business owners.

Content Source	Description
Industry Experts and Influencers	Follow experts and influencers like Bess Byers, Thomas Araujo, Alice & Clark, and Zeba Blay for valuable insights, research, and news.
Cannabis Education Blogs and Resources	Utilize resources like The Cannigma and Journal of Cannabis Research for in-depth industry information, research, trends, and developments.
Cannabis Business Blogs	Explore blogs like Cannabis Business Executive, Cannabis Business Times, and Business of Cannabis for industry news, trends, and best practices relevant to cannabis entrepreneurs and business owners.

3. Focus on Providing Value and Insights

When curating cannabis content, the key is to provide value and insights to your target audience. This can be achieved by creating content that educates, informs, or entertains your readers. Here are some tips:

Add Your Own Commentary and Analysis

Don’t just share links or repeat information. Instead, provide your own thoughts, analysis, or key takeaways to make the curated content more valuable. This shows your expertise and helps position your brand as a knowledgeable source in the cannabis industry.

Create Educational Content

Develop content that educates your audience about cannabis, its benefits, and its applications. This can include blog posts, videos, infographics, or podcasts that offer valuable information and insights. Educational content helps build trust and credibility with your audience, increasing the likelihood of them engaging with your brand.

Use Storytelling Techniques

Storytelling is a powerful way to connect with your audience and make your content more relatable and engaging. Share personal stories, customer testimonials, or brand stories that highlight the benefits and value of cannabis products or services.

Content Type	Description
Commentary and Analysis	Provide your own thoughts, analysis, or key takeaways to enhance the value of curated content.
Educational Content	Create content that educates your audience about cannabis, its benefits, and applications.
Storytelling	Share personal stories, customer testimonials, or brand stories to connect with your audience.

4. Use Different Content Formats

To keep your audience engaged, mix up the types of content you share. Different formats appeal to different learning styles and preferences. By using various content types, you can provide a better understanding of cannabis topics.

Videos

Videos are great for educating about cannabis, its benefits, and uses. You can create tutorials, product demos, customer stories, or behind-the-scenes looks at your brand. A study found that 74% of people who published original data saw increased traffic, making videos valuable for cannabis businesses.

Infographics

Infographics present complex info in a clear, visual way. You can use them to compare cannabis products, show CBD benefits, or share industry stats. Infographics make complex topics easier to understand and more engaging.

Podcasts

Podcasts allow you to connect with your audience and share your cannabis expertise. You can create a podcast focused on education, industry news, or customer stories. Podcasts help position your brand as a thought leader and increase engagement.

Content Format	Description
Videos	Create tutorials, demos, testimonials, or behind-the-scenes content to educate about cannabis.
Infographics	Use visuals to present complex info like product comparisons, benefits, and stats.
Podcasts	Share your expertise through a podcast focused on education, news, or customer stories.

5. Maintain Consistency and Relevance

Building trust with your audience requires consistency. When curating cannabis content, maintain a uniform tone, style, and quality across all platforms. This establishes your brand’s voice and personality, making it more relatable and engaging.

Establish a Content Calendar

To ensure consistency, create a content calendar outlining:

The content types you’ll publish
The publication frequency
The platforms you’ll use

This helps you stay organized and plan ahead.

Focus on Evergreen Content

Evergreen content remains valuable over time, even after initial publication. Create content that provides long-term value, such as:

In-depth guides
Tutorials
Industry insights

This type of content will continue attracting and engaging your audience months after publication.

Content Type	Description
Guides	Comprehensive resources on cannabis topics
Tutorials	Step-by-step instructions for various cannabis-related tasks
Industry Insights	Analysis and commentary on cannabis industry trends and developments

Monitor Industry Trends

The cannabis industry evolves rapidly, with new trends, products, and regulations emerging regularly. Stay updated on industry news and adapt your content strategy accordingly. This ensures you provide relevant insights to your audience.

6. Showcase Customer Experiences

Sharing real customer experiences, known as user-generated content (UGC), is a powerful way to build trust and engage your audience. When customers share their stories and feedback, it creates a sense of community and authenticity that traditional marketing can’t match.

The Power of Real Stories

People trust recommendations from other customers more than promotional messages. UGC feels genuine because it comes from real people who have used your products or services. This relatable content helps humanize your brand and connect with your audience on a deeper level.

Increase Visibility and Engagement

When customers share their experiences, they’re likely to share it with their friends and family too. This expands your brand’s reach and visibility. Plus, UGC encourages other customers to share their own stories, creating a snowball effect that drives engagement and growth.

How to Leverage UGC

Here are some ways to showcase customer experiences:

Encourage customers to share photos, videos, or reviews on social media using a branded hashtag.
Repost UGC on your own social channels to create a community feel.
Feature customer testimonials or stories on your website or marketing materials.
Collaborate with influencers or brand ambassadors to create UGC showcasing your products.

UGC Type	Description
Social Media Posts	Customers share photos, videos, or reviews using a branded hashtag.
Testimonials	Feature customer stories and feedback on your website or marketing materials.
Influencer Content	Collaborate with influencers to create content showcasing your products.

7. Measure and Improve Your Content Curation

Tracking the right metrics is key to understanding how well your content curation strategy performs. This data-driven approach allows you to make informed decisions and optimize your efforts.

Choose Relevant Metrics

Select metrics that directly relate to your content goals. For example, if your goal is brand awareness, track social media reach and impressions. If you aim to drive conversions, focus on metrics like engagement rate and conversion rates.

Analyze the Data

Gather data on:

Traffic metrics (page views, unique visitors, etc.)
User behavior (time on page, bounce rate, etc.)
User engagement (likes, shares, comments, etc.)
Social media metrics (reach, impressions, clicks, etc.)

Analyze this data to identify trends, opportunities, and areas for improvement.

Refine Your Strategy

Use the insights from your data analysis to refine your content curation strategy. Adjust your:

Content sources
Content formats
Distribution channels

Continuously monitor and refine your strategy to ensure it aligns with your goals and resonates with your target audience.

Conclusion

Content curation is crucial for cannabis businesses to build trust, raise awareness, and drive sales. By following these 7 tips, you can create engaging content that resonates with your target audience:

1. Understand Your Audience

Identify your audience’s demographics, interests, pain points, and behaviors. Set clear, measurable goals aligned with your business objectives, such as increasing website traffic, generating leads, or boosting sales.

2. Find Reliable and Diverse Sources

Follow industry experts, influencers, educational blogs, and business resources to stay updated on the latest cannabis news, research, and trends.

3. Provide Value and Insights

Add your own commentary, analysis, or key takeaways to curated content. Create educational content that informs your audience about cannabis. Use storytelling techniques like personal stories or customer testimonials.

4. Use Different Content Formats

Mix up your content with videos, infographics, podcasts, and other formats to cater to different learning styles and preferences.

5. Maintain Consistency and Relevance

Establish a content calendar and focus on evergreen content like guides, tutorials, and industry insights. Monitor trends to ensure your content remains relevant.

6. Showcase Customer Experiences

Share user-generated content (UGC) like customer photos, videos, reviews, and testimonials to build trust and create a sense of community.

7. Measure and Improve

Track metrics like traffic, engagement, and conversions. Analyze the data to identify trends and areas for improvement, then refine your strategy accordingly.