7 Ways Customer Feedback Boosts Cannabis Sales

Here’s how customer feedback can increase cannabis sales:

Listen to product preferences
Improve customer experience
Refine marketing strategies
Make better products
Build customer loyalty
Address compliance and safety concerns
Boost brand reputation

Quick comparison of feedback benefits:

Benefit	Impact on Sales
Understand customer needs	Tailor products to demand
Identify issues early	Prevent lost sales
Improve products	Meet expectations, increase purchases
Guide marketing	Create effective campaigns
Build loyalty	Increase repeat business
Ensure compliance	Avoid fines, maintain operations
Enhance reputation	Attract new customers

By actively seeking and using customer feedback, cannabis businesses can better meet customer needs, fix problems quickly, and build trust – leading to increased sales and growth.

Why Customer Feedback Matters in Cannabis Marketing

Customer feedback is key for cannabis businesses to do well. It helps them understand what customers want and need. This is important because:

The cannabis industry has both medical and recreational users
Rules and laws about cannabis change often
Customers are becoming more picky about quality and safety

Here’s how customer feedback helps cannabis businesses:

Benefit	Description
Meet diverse needs	Understand what medical and recreational users want
Improve products	Make better products based on what customers say
Build trust	Show customers that their opinions matter
Stay competitive	Keep up with changes in the industry
Increase sales	Give customers what they want, so they buy more

Cannabis businesses that listen to their customers can:

Make products that people want to buy
Fix problems before they get big
Create marketing that works better
Keep customers coming back

1. Listen to Product Preferences

Knowing what customers want is key for cannabis businesses. Different people like different products based on their age, how they use cannabis, and health needs. By asking customers what they like, businesses can make smart choices about what to sell.

Here’s what businesses can learn from customer feedback:

Insight	Example
Popular products	Flower is the top seller in stores
Customer types	Medical patients buy more flower than recreational users
New user preferences	First-time buyers often choose familiar items like gummies and pre-rolls

This information helps businesses:

Stock the right products
Meet customer needs
Stay ahead of competitors

For example, edibles and vape pens are becoming more popular. In New York, people order edibles 27% of the time through Weedmaps, compared to 18% nationwide. By paying attention to what customers say, cannabis businesses can add new products that people want to buy.

2. Improve Customer Experience

Making customers happy is key for cannabis businesses to sell more and grow. By asking customers what they think, businesses can find ways to make things better for them.

Here’s how customer feedback can help improve the shopping experience:

Area	How It Helps
Store layout	Make it easier for customers to find what they want
Product selection	Offer the right mix of products customers are looking for
Staff training	Ensure employees can answer questions and give good advice
Loyalty programs	Encourage customers to come back and buy more

Businesses can use this feedback to:

Set up stores in a way that makes sense to customers
Train staff to be helpful and knowledgeable
Start loyalty programs that give customers reasons to return

Experts say that creating a nice place to shop is important. This means:

Keeping the store clean and safe
Having many different products to choose from
Giving great customer service

By focusing on these things, cannabis businesses can stand out from others and keep customers coming back.

Customer Experience Focus	Why It Matters
Clean and safe store	Makes customers feel comfortable
Wide product range	Gives customers more choices
Great service	Helps customers feel valued and understood

When businesses listen to their customers and make changes based on what they hear, they can create a better shopping experience. This can lead to more sales and happy customers who keep coming back.

3. Refine Marketing Strategies

Customer feedback helps cannabis businesses improve their marketing. By listening to customers, companies can learn what works and what doesn’t. This helps them create better marketing plans.

Here’s how customer feedback can help with marketing:

Area	How It Helps
Find best ways to reach customers	Learn which websites and apps customers use most
Make better ads	Create ads that customers like and understand
Fix problems	Learn what customers don’t like and make it better

For example, a study found that cannabis customers trust news websites and like content on Instagram and Pinterest. This helps businesses know where to put their ads.

Customer feedback also shows what customers want and don’t want. This helps businesses:

Make new products customers will buy
Fix things customers don’t like
Create ads that speak to customer needs

By using customer feedback, cannabis businesses can make marketing that works better and sells more products.

Marketing Goal	How to Use Feedback
Reach more customers	Use websites and apps customers like
Sell more products	Make ads about new items customers want
Keep customers happy	Fix problems customers talk about

4. Make Better Products

Customer feedback helps cannabis businesses make better products. By listening to what customers say, companies can create new items that people want to buy. This means turning the plant into products that customers like and will sell well.

Here’s how customer feedback helps make better products:

What It Does	How It Helps
New Ideas	Find out what new products customers want
Fix Problems	Make current products better based on what customers say
Stand Out	Create products that are different from other companies

For example, a cannabis business can use what customers say to make new types of cannabis that people like. They might focus on taste, strength, or how it makes people feel. This helps them make products that customers want and do better than other companies.

Customer feedback also shows what needs to be fixed in products. By looking at what customers say, businesses can:

Fix problems in their products
Make products work better
Create products that customers will really like

5. Build Customer Loyalty

Keeping customers coming back is key for cannabis businesses. When customers feel heard and valued, they’re more likely to buy again and tell others about the business. This can lead to more sales and growth.

Here’s why customer loyalty matters:

Benefit	Impact
More repeat purchases	Customers buy more often
Higher profits	A 5% increase in customer retention can boost profits by up to 25%
Word-of-mouth marketing	Happy customers tell friends and family

To build loyalty, cannabis businesses can:

Start loyalty programs
Give special deals to regular customers
Provide great customer service

For example, a store could give points for each purchase. These points can be used for discounts or free items. This makes customers feel good about buying from the store.

Using customer feedback helps businesses:

Action	Result
Find problems	Fix issues quickly
Improve service	Make customers happier
Create better products	Meet customer needs

6. Address Compliance and Safety Concerns

Customer feedback helps cannabis businesses stay safe and follow rules. By listening to customers, companies can find and fix problems before they get big. This is important because safety issues in cannabis can be serious.

Here’s how customer feedback helps with safety and following rules:

Issue	How Feedback Helps
Product quality	Find problems with things like dirty products or uneven strength
Packaging	Make sure labels and packages follow the rules
Safety measures	Add new ways to keep products safe based on what customers say

When customers tell a business about problems, the business can:

Fix how they check product quality
Make sure labels have the right information
Add new steps to keep products clean and safe

By using customer feedback to fix these issues, cannabis businesses can:

Build trust with customers
Avoid getting in trouble with the law
Keep a good name in the industry

This helps businesses sell more because customers feel safe buying from them.

Benefit	Result
Customer trust	People feel good about buying
Follow rules	Avoid fines or being shut down
Good reputation	More people want to buy from the business

7. Boost Brand Reputation

Customer feedback helps cannabis businesses build a good name. By listening to customers, companies can:

Find ways to get better
Make needed changes
Show they care about what customers think

This builds trust and makes customers want to come back.

A good name is important for getting and keeping customers in a busy market. When people like a cannabis business, they:

Come back to buy more
Tell their friends about it
Leave good reviews online

This can lead to more sales and loyal customers.

To build a better name, cannabis businesses can:

Action	How It Helps
Answer customer feedback quickly	Shows the business cares
Change things based on what customers say	Makes products and service better
Share good reviews on their website and social media	Lets others see happy customers
Talk to customers on social media	Builds connections with customers
Give rewards to regular customers	Makes people want to come back

How to Get and Use Customer Feedback

Getting and using customer feedback helps cannabis businesses do better. Here are some good ways to get feedback and use it:

Surveys and Reviews

Ask customers what they think through:

Online surveys
Social media polls
Review sites like Google My Business or Yelp

Look at what customers say to find:

What they like
What they don’t like
What they want to change

Watch what people say about your business on social media. This helps you:

Know what customers think
Answer questions quickly
Fix problems fast

In-Store Feedback

Ask customers what they think when they’re in your store:

Train staff to ask for feedback
Use feedback forms

Look at what customers say to make your store better.

Analyzing and Acting on Feedback

Once you have feedback:

Look for common things customers say
Decide what to fix first
Make a plan to fix problems
Check if the changes work

Best Ways to Use Feedback

What to Do	Why It Helps
Answer feedback quickly	Shows you care
Make changes based on feedback	Proves you listen
Tell customers about changes	Builds trust
Keep asking for feedback	Helps you keep getting better

Wrap-up

Customer feedback is very important for cannabis businesses. It helps them do better and sell more. Here’s how:

Way Feedback Helps	What It Does
Learn what customers like	Make products people want
Make shopping better	Keep customers happy
Improve marketing	Reach more people
Create better products	Fix problems and make new things
Keep customers coming back	Build trust and loyalty
Stay safe and follow rules	Avoid problems with the law
Build a good name	Make people trust the business

To use customer feedback well, cannabis businesses should:

Ask customers what they think often
Answer quickly when customers have concerns
Use what customers say to make things better

By doing these things, cannabis businesses can:

Do better than other businesses
Make customers trust them more
Sell more products

When cannabis businesses listen to their customers, everyone wins. The business does better, and customers get what they want.