Top Video Platforms for Cannabis Marketing 2024

Platform	Audience Size	Cannabis Rules	Monetization
YouTube	Largest	Strict	Difficult
Vimeo	Smaller	Less strict	Subscription-based
WeedTube	Cannabis-focused	Cannabis-friendly	Ad revenue share
Twitch	Large	No promotion allowed	Sponsorships, affiliate
TikTok	Very large	Strict	Influencer partnerships

1. YouTube

YouTube is the biggest video-sharing site in the world, with over 2 billion people using it every month. This makes it a good choice for cannabis businesses to reach many people.

Audience Reach

YouTube’s large user base gives cannabis businesses a chance to:

Teach customers about products
Show off their brand
Make more people know about their business

Content Rules

YouTube has strict rules about cannabis content:

No promoting or praising drug use
Content must be educational, informative, or fun
Must follow YouTube’s community guidelines

Making Money

YouTube lets creators earn money from ads, but cannabis businesses might face problems:

Hard to get approved for the YouTube Partner Program
Some advertisers don’t want to be linked with cannabis content

Customization

Cannabis businesses can make their YouTube presence look professional by:

Creating a branded channel
Uploading high-quality videos
Adding end screens and cards to videos

Data Tracking

YouTube gives businesses tools to see how their videos are doing:

Number of views
How people interact with videos
Who’s watching (age, location, etc.)

This information helps businesses make better videos and marketing plans.

Pros	Cons
Huge audience	Strict content rules
Professional-looking channels	Hard to make money from ads
Useful data tracking	Some advertisers avoid cannabis content

Overall, YouTube is good for cannabis businesses to reach many people, but they need to be careful about following the rules and might not make money directly from their videos.

2. Vimeo

Vimeo is a video-sharing site that caters to a more focused audience than YouTube. It’s a good choice for cannabis businesses that want to reach specific groups of people.

Audience

Vimeo has fewer users than YouTube, but its users are often professionals and businesses. This can help cannabis companies show their products to the right people.

Rules

Vimeo has strict rules about what you can post, especially for things that are harmful or against the law. But they do allow videos that teach about cannabis. Companies need to follow Vimeo’s rules to keep their videos on the site.

Making Money

Unlike YouTube, Vimeo uses a subscription model. This means businesses can make money from paid subscriptions instead of ads. This can be good for cannabis companies that might have trouble finding advertisers on other sites.

Customization

Vimeo lets businesses make their pages look more professional than YouTube. They can:

Add passwords to videos
Change how the video player looks
Choose who can see their videos

Feature	Vimeo	YouTube
Audience size	Smaller	Larger
User type	More professionals	General public
Money-making	Subscriptions	Ads
Customization	More options	Fewer options

Vimeo can be good for cannabis businesses that want to look professional and reach specific customers. But it’s important to follow the rules and think about how you’ll make money on the site.

3. WeedTube

WeedTube is a video site made for people who like cannabis. It lets creators share videos about cannabis without worrying about their content being taken down.

Users

WeedTube has:

Over 4,327,176 users
30,000 people visit each month on their own

It’s smaller than YouTube, but the people who use it are interested in cannabis.

Rules

WeedTube lets people post many types of cannabis videos:

Product reviews
Videos that teach about cannabis
Video blogs

The rules are not as strict as YouTube’s rules.

Making Money

Creators can make money on WeedTube by:

Getting part of the money from ads (52%)
Talking about products and services in their videos

Making Videos Look Good

WeedTube lets creators:

Add pictures to their video links
Write about their videos
Add tags to help people find the videos

What You Can Do	WeedTube	YouTube
Number of users	Fewer	More
Rules	Less strict	More strict
How to make money	Ads and product talks	Mostly ads
Ways to make videos look good	More ways	Fewer ways

WeedTube is good for cannabis businesses that want to:

Talk to people who like cannabis
Make money from their videos
Not worry too much about strict rules

It’s a good choice if YouTube doesn’t work well for your cannabis business.

4. Twitch

Twitch is a live-streaming site mainly used for video games, but people also use it for cannabis content. It has over 2 million active streamers and many viewers.

Audience

Twitch has over 15 million daily users. Not all of them like cannabis, but the live-streaming lets businesses talk to viewers in real-time. This helps cannabis companies connect with people who might buy their products.

Rules

Twitch doesn’t allow streamers to promote cannabis products or services. They treat cannabis like illegal drugs. But streamers can still:

Talk about cannabis topics
Share their experiences
Teach viewers about cannabis

Cannabis businesses need to know Twitch’s rules and follow them.

Making Money

Streamers can make money on Twitch through:

Ads
Sponsorships
Affiliate marketing

Cannabis businesses can work with popular streamers to reach more people. But they must make sure their content follows Twitch’s rules.

Customization

Streamers can make their Twitch channels look unique by adding:

Overlays
Banners
Alerts

Cannabis businesses can work with streamers to make content that looks good and fits their brand.

Data Tracking

Twitch gives streamers tools to see:

How many people watch
How viewers interact with the stream
How much money they make

Cannabis businesses can use this information to make better content and marketing plans.

Feature	Description
Users	Over 15 million daily
Content Rules	No promoting cannabis products, but can discuss topics
Money-Making	Ads, sponsorships, affiliate marketing
Customization	Overlays, banners, alerts
Data Tracking	Viewership, engagement, earnings

Twitch can be good for cannabis businesses to reach people, but they need to be careful about following the rules.

5. TikTok

TikTok is a big video-sharing app with over a billion users. It’s mostly for fun videos, but cannabis businesses can use it too. Here’s what you need to know:

Users

TikTok has many young users. This means cannabis businesses can reach younger people who might be interested in their products.

Rules

TikTok has strict rules about cannabis content:

No selling cannabis products directly
Can make videos about CBD, hemp, and how cannabis helps health
Must follow TikTok’s rules

Making Money

Cannabis businesses can make money on TikTok by:

Working with popular TikTok users
Sharing links to products (affiliate marketing)
Making sponsored videos

But they must follow TikTok’s rules when doing this.

Making Videos Look Good

TikTok lets businesses add:

Fun visuals
Music
Special effects

This helps make videos that people want to watch.

Tracking How Videos Do

TikTok gives businesses tools to see:

How many people watch their videos
How people interact with videos
How much money they make

This helps businesses make better videos.

What TikTok Offers	Details
Number of Users	Over 1 billion
Video Rules	No selling cannabis, can teach about it
Ways to Make Money	Work with popular users, share product links, make sponsored videos
Video Tools	Add visuals, music, effects
Tracking Tools	See views, interactions, money earned

TikTok can be good for cannabis businesses to reach young people, but they need to be careful to follow the rules.

Good and Bad Points

When picking a video platform for cannabis marketing, it’s important to look at what each one does well and not so well. Here’s a quick look at the main points for each platform:

Platform	Good Points	Bad Points
YouTube	Many viewers, good tracking tools	Tough rules on content
Vimeo	Clear videos, many ways to change how it looks	Fewer viewers
WeedTube	Okay with cannabis content	Not many ways to make money
Twitch	Active users, live videos	Not made for cannabis
TikTok	Many people use it, videos can spread fast	Tough rules on content

YouTube has lots of people watching and good tools to see how your videos do, but its rules can be hard for cannabis businesses. Vimeo lets you make your videos look nice, but not as many people use it. WeedTube is fine with cannabis videos, but you might not make much money there. Twitch has people who like to talk to each other and you can show live videos, but it’s not really for cannabis. TikTok has many users and your videos might get popular fast, but you need to be careful about its rules.

When choosing a platform, think about:

How many people you want to reach
What kind of videos you want to make
How much control you want over your videos
If you need to make money from your videos

Pick the one that fits what your cannabis business needs most.

Wrap-up

Picking the right video platform for cannabis marketing in 2024 is key to reaching your audience and meeting your goals. Each platform has good and bad points, so it’s important to know these when making your choice.

The best platform for you depends on what you need and want to do. Here’s a quick look at the main options:

Platform	Best For	Watch Out For
YouTube	Big audience, good tracking	Strict rules
WeedTube	Cannabis-friendly content	Smaller audience
TikTok	Community engagement	Young users, strict rules
Vimeo	High-quality videos	Fewer viewers
Twitch	Live streaming	Not made for cannabis

No matter which platform you pick, make sure to:

Create good videos that people want to watch
Follow the platform’s rules
Keep up with any rule changes

By doing these things, you can help more people know about your brand, get more people to visit your website, and sell more products.

We hope this guide helps you choose the best video platform for your cannabis marketing. If you need more help, feel free to ask.

FAQs

Is it better to use Vimeo or YouTube?

Both Vimeo and YouTube have good points for cannabis businesses. Here’s a quick look at how they compare:

Feature	Vimeo	YouTube
Privacy	Better (password protection, select viewers)	Basic
Audience size	Smaller	Much larger
Video quality	High	Good
Tracking tools	Basic	More detailed
Content rules	Less strict	Stricter

Vimeo is good if you:

Need to keep some videos private
Want high-quality video hosting
Don’t mind a smaller audience

YouTube is better if you:

Want to reach more people
Need good tools to see how your videos are doing
Can follow stricter rules about what you can show

Pick the one that fits what your business needs most. Think about who you want to reach and what kind of videos you want to make.