Cannabis Event Content Calendar: 7 Tips

Here’s a quick guide to creating an effective content calendar for cannabis events:

Start with event milestones
Mix up content types
Add cannabis-specific themes
Plan for user-generated content
Use seasonal and trending topics
Create a consistent posting schedule
Build in flexibility for real-time updates

Tip	Key Benefit
Event milestones	Stay organized
Content variety	Engage diverse audience
Cannabis themes	Increase relevance
User-generated content	Build community
Trending topics	Stay current
Consistent schedule	Maintain engagement
Flexibility	Adapt to changes

A well-planned content calendar helps you:

Organize your cannabis event marketing
Share information regularly
Engage your audience effectively
Stay on top of industry trends

By following these tips, you’ll create a content strategy that boosts your cannabis event marketing and helps achieve your business goals.

1. Start with Event Milestones

When making a content calendar for cannabis events, begin with key dates and happenings in the industry. These include:

Event Type	Examples
Seasonal	Planting, harvest times
Industry	Conferences, trade shows
Local	Association meetups

By adding these to your calendar, you can create content that fits the current topics and interests of your audience.

For a cannabis conference, you could make content like:

Interviews with speakers
Updates on event planning
Previews of the event schedule

This kind of content can help get people interested in the event and give them useful information.

You can also include cannabis-related themes in your calendar, such as the birthday of a well-known cannabis-friendly movie or album. This can help you make content that your audience will find interesting and relatable.

2. Mix Up Your Content Types

When making a content calendar for cannabis events, use different types of content to appeal to various people. Here’s a table showing different content types and how to use them:

Content Type	How to Use It
Blog posts	Write about tips, news, and educational topics
Videos	Show event previews, interviews, or behind-the-scenes footage
Podcasts	Talk with experts, give event updates, or teach about cannabis
Social media	Share updates, backstage content, or run polls and Q&As
Contests	Hold art, music, or homegrown cannabis competitions
Promo items	Give out branded items or cannabis-related accessories

3. Add Cannabis-Specific Themes

Including cannabis-specific themes in your event content calendar can help engage your audience. Here are some ideas:

Theme	Examples	Content Ideas
Cannabis holidays	4/20, Oil and Concentrates Day, Hemp History Week	Share facts, history, and importance
Cannabis-themed events	Art nights, puff and paint, infused tea parties	Show event previews, backstage content
Cannabis awareness days	National CBD Day, Indica Day, Snoop Dogg’s birthday	Share education, stories, and advocacy
Seasonal events	Spring Garden Parties, Summer Festivals, Fall Harvest Events	Post event previews and organizer interviews

By adding these themes to your calendar, you can create content that fits with what’s happening in the cannabis world. This can help keep your audience interested and coming back for more.

4. Plan for User-Generated Content

User-generated content (UGC) can help your cannabis event content calendar. It gets people involved and shows others like your brand. Here’s how to plan for UGC:

Get customers to post pictures and videos of your cannabis brand. You can then share these on your social media or website. Remember to:

Ask for permission before sharing
Give credit to the original poster

This makes customers want to share more and gives you free content.

Get Reviews and Feedback

Ask for reviews and feedback from customers. Make it easy for them:

Method	How to Do It
Add a link or QR code	Put it on receipts to your Google Business Profile, Trustpilot, or social media
Send requests	Email or text customers after they buy

Run Contests

Contests can make people want to create and share UGC. Try these ideas:

Start a hashtag contest for best photos or videos
Work with influencers to make UGC
Give prizes for the best customer-made content

When making a content calendar for cannabis events, include seasonal and trending topics. This helps you stay current and keeps people interested in your content. Here’s how to do it:

Use Cannabis Holidays and Events

Cannabis has its own special days and events. Make content about these to get more people interested:

Event	Content Ideas
4/20	Share fun facts, host online events
Hemp History Week	Post educational content, tell stories
Cannabis Awareness Month	Share tips, run promotions

Add Seasonal Topics

Change your content with the seasons:

Season	Content Ideas
Summer	Outdoor cannabis activities, summer strains
Winter	Indoor cannabis activities, winter strains

Watch Industry News

Keep up with what’s new in cannabis. Make content about:

New products
Changes in laws
New trends

This shows you know what’s happening in the industry.

Use Content from Your Followers

Ask your followers to share their own stories and pictures about seasonal and trending topics. This can include:

Photos
Videos
Reviews

Share this on your social media to build a community feeling and get more people involved.

6. Create a Consistent Posting Schedule

Making a regular posting schedule helps keep your cannabis event content calendar on track. This keeps people interested, builds excitement, and reminds them of your brand. Here’s how to do it:

Find Out When People Are Most Active

Check when your audience is most active on social media. For cannabis companies:

Best Time to Post	Day to Avoid
Wednesday at 3 pm	Sunday

Wednesday at 3 pm is good because people are on lunch breaks and more likely to engage. Sundays usually have less activity.

Plan Your Posts Ahead of Time

Use a content calendar or social media tool to plan your posts in advance. This helps you keep a regular schedule, even when you’re busy. Try setting specific times for different types of content:

Content Type	Example
Educational	Cannabis strain facts
Promotions	Event ticket sales
User-generated	Customer photos

Be Ready to Change

While it’s good to have a regular schedule, be ready to change if needed. Keep an eye on how people interact with your posts and be prepared to adjust your schedule to get the most engagement.

7. Build in Flexibility for Real-Time Updates

When making a content calendar for cannabis events, it’s important to leave room for quick changes. This helps you keep up with new things in the cannabis world and make sure your content stays fresh and interesting.

Keep Up with What’s New

Cannabis events are always changing. They now focus on teaching, giving people new experiences, helping people meet, and using new technology. By knowing what’s new, you can make sure your content stays useful. For example, you could write about new things like being good for society and using less harmful ways to grow cannabis.

Be Ready for Sudden Changes

Cannabis events can change quickly. By making your content calendar flexible, you can quickly change things if the event schedule or speakers change. This helps keep your content useful even when unexpected things happen.

Use Social Media Well

Social media is great for people who run cannabis events. You can use it to:

What to Share	Why It’s Helpful
Quick updates	Keep people informed
Behind-the-scenes looks	Make people feel involved
Interesting content	Keep people engaged

Conclusion

Making a content calendar for cannabis events helps you share information regularly and well. By using the 7 tips in this article, you can make a good plan for your content that people will like. Here’s a quick look at what to do:

Tip	What to Do
1. Start with event milestones	Add key dates and industry events
2. Mix up content types	Use blogs, videos, podcasts, and more
3. Add cannabis-specific themes	Include holidays and special days
4. Plan for user-generated content	Ask customers to share their experiences
5. Use seasonal and trending topics	Stay current with what’s happening
6. Create a regular posting schedule	Post at the best times for your audience
7. Be ready for quick changes	Leave room to update your plan

By doing these things, you can:

Build a strong online presence
Get people interested in your content
Help your business do well

A good content calendar keeps you organized, saves time, and makes sure your content is always interesting. It’s very helpful for cannabis event marketing and can help you reach your business goals.

Now that you know how to make a good content calendar, it’s time to start. Begin planning your content today and watch your cannabis event marketing do better!

FAQs

What is a content strategy for cannabis?

A good cannabis content strategy focuses on making useful content that shows you know what you’re talking about. Here’s how to do it:

Step	Description
Make a content calendar	Plan out when to post different types of content
Include key dates	Add important cannabis events and holidays
Use different content types	Mix up blogs, videos, podcasts, and more
Add cannabis themes	Include topics specific to the cannabis world
Ask for customer content	Get your customers to share their experiences
Use current topics	Talk about what’s happening now in cannabis
Post regularly	Set up a schedule for when you’ll share content
Be ready to change	Leave room to update your plan if needed

By doing these things, you can:

Build a strong online presence
Get people interested in what you’re sharing
Help your business do well

A good content plan keeps you organized, saves time, and makes sure what you share is always interesting. It’s very helpful for cannabis event marketing and can help you reach your business goals.