Top 10 Cannabis Blogging Mistakes 2024

Here are the key mistakes to avoid in cannabis blogging this year:

Ignoring legal compliance
Neglecting cannabis-specific SEO
Not understanding your audience
Posting inconsistently
Having a non-mobile-friendly site
Prioritizing quantity over quality
Using only one content format
Overlooking industry trends
Forgetting internal linking
Not using website analytics

Quick Comparison:

Mistake	Impact	How to Fix
Legal non-compliance	Fines, legal issues	Learn laws, use age verification
Poor SEO	Low search rankings	Use cannabis keywords, optimize for mobile
Unknown audience	Irrelevant content	Research reader demographics and interests
Random posting	Less engagement	Create a content calendar
Non-mobile site	Fewer mobile visitors	Use responsive design
Low-quality content	Loss of credibility	Focus on well-researched, helpful posts
One content type	Limited reach	Mix articles, videos, infographics
Outdated info	Loss of authority	Stay current on industry news
No internal links	Poor site structure	Link related content strategically
Ignoring analytics	Missed optimization	Track and act on key metrics

Avoiding these mistakes will help improve your cannabis blog‘s performance, readership, and authority in 2024.

1. Neglecting Legal Compliance

Not following the law is a big mistake for cannabis bloggers. The cannabis industry has many rules, and breaking them can cause serious problems. As a cannabis blogger, you need to know and follow local, state, and federal laws, including rules about ads and checking ages.

Cannabis Advertising Laws

Each state has its own rules for cannabis ads. You need to know these rules to avoid fines and legal trouble. Some states have specific rules about what you can say in ads and where you can put them. Knowing these laws helps you create content that follows the rules and avoids problems.

What Happens If You Don’t Follow the Rules

If you don’t follow cannabis laws, you might face:

Consequence	Description
Fines	You might have to pay a lot of money
Legal Issues	You could get in trouble with the law
Bad Reputation	People might not trust your brand anymore

To avoid these problems, stay up-to-date on cannabis laws. Learn about the rules in your state and make sure your blog follows them.

Tips to Follow the Rules

Here’s how to make sure you follow cannabis laws:

Learn about the specific laws in your state
Make sure your blog content follows these rules
Use tools to check if readers are old enough
Don’t make claims about cannabis products without proof
Tell readers if you work with or get money from cannabis companies

2. Ignoring Cannabis-Specific SEO

Not using SEO for cannabis blogs can hurt how well people can find your site online. Cannabis SEO is different from regular SEO and needs special know-how about the industry and its rules.

Why Cannabis-Specific SEO Is Important

Cannabis SEO helps your blog show up higher when people search for cannabis topics. This means:

More people visit your site
You reach the right readers
Your site looks more trustworthy

Common Cannabis SEO Mistakes

Mistake	Why It’s Bad
Not using the right keywords	Search engines can’t tell what your blog is about
Website doesn’t work well on phones	Many people use phones to browse, so your site might not reach them
Poor quality content	Readers leave quickly, and your site looks less trustworthy
No good links from other sites	Your site seems less important to search engines

How to Fix Cannabis SEO

To make your cannabis SEO better:

Find the right keywords: Look for words people use when searching for cannabis info.
Make your site work on phones: Check that your site loads fast and is easy to use on small screens.
Write good content: Share helpful, clear info that readers want.
Get links from good sites: Try to get other respected cannabis sites to link to yours.

3. Not Knowing Your Readers

Not knowing who reads your cannabis blog is a big mistake. Cannabis users are different from each other. They like different things and have different backgrounds. For example, college students might like smoking cannabis flowers, while older women might prefer low-dose edibles. Knowing these differences helps you write better content.

Why Knowing Your Readers Matters

Knowing who your readers are helps you:

Write content they like
Use words they understand
Talk about things they care about

Types of Cannabis Users

Here’s a simple breakdown of different cannabis users:

Age Group	What They Like	What They Need
Young Adults (18-25)	New products, social use	Info on safe use, budget options
Adults (26-40)	Variety, quality	Product comparisons, health info
Older Adults (41+)	Wellness products, discretion	Medical benefits, dosage guides

How to Learn About Your Readers

To know your readers better:

Look at your website data to see who visits
Ask your readers questions through surveys
Read reports about cannabis users
Make profiles of typical readers to guide your writing

4. Posting on a Random Schedule

Posting randomly can hurt your cannabis blog. A regular schedule helps keep readers interested, brings more people to your site, and makes search engines like your blog more. If you post without a plan, you might lose these benefits.

Why a Regular Posting Schedule Helps

Here’s why posting regularly is good:

Benefit	Explanation
Keeps readers interested	People know when to expect new posts
Brings more visitors	Search engines prefer sites with new content often
Makes you look like an expert	Shows you’re serious about sharing good info

How to Post Regularly

To post on a schedule:

Make a plan: Write down what you’ll post and when.
Choose how often: Pick a schedule you can keep up with, like once a week or twice a month.
Follow your plan: Make sure you post when you say you will.
Use helpful tools: Try apps that can post for you at set times.

5. Making Your Website Work Well on Phones

These days, most people use their phones to look at websites. If your cannabis blog doesn’t work well on phones, you might lose readers. A website that works well on phones helps more people find and use your site.

Why Phone-Friendly Websites Matter

Here’s why having a website that works well on phones is important:

Reason	What It Means
People like it more	Easy to use and loads fast
Shows up higher in searches	Google likes websites that work on phones
Stands out from others	Not all cannabis blogs work well on phones

How to Make Your Website Work on Phones

To make sure your website works well on phones:

Make it fit different screens: Your website should look good on big and small screens.
Make it load fast: Use small files and other tricks to make your site quick.
Make it easy to use: Use big buttons and simple menus.
Keep checking it: Look at your website on different phones and fix any problems.

6. Neglecting Content Quality for Quantity

Why Quality Matters Over Quantity

Many cannabis businesses make the mistake of focusing on how much they post instead of how good their posts are. They think more posts will bring more readers and help them show up in searches. But this can actually hurt their reputation.

Good content helps build trust with readers and shows you know what you’re talking about. It’s better to post one well-researched article each week than to post lots of low-quality content every day.

The Risks of Low-Quality Content

Posting low-quality content can cause problems for your cannabis blog:

Risk	What It Means
Looks Unprofessional	Poor content makes your brand seem less trustworthy
Hurts Search Rankings	Search engines prefer good content, so you might not show up in searches
Loses Readers	If your content is boring or wrong, people will go elsewhere for info

Tips for Making Better Content

Here’s how to focus on quality in your cannabis blog:

Do Good Research: Take time to find accurate, up-to-date info
Make It Interesting: Use stories and examples to help readers connect
Check for Mistakes: Read through your posts to fix errors
Use Good Pictures: Add clear, relevant images to your posts
Help People Find You: Use words people search for about cannabis

7. Using Only One Type of Content

Problems with Using Just One Format

Many cannabis bloggers only write articles. This can cause issues:

Problem	What It Means
Fewer Readers	Some people prefer videos or pictures
Bored Audience	Always using the same format can get boring
Missed Chances	You can’t show off your brand’s personality

Good Things About Using Different Formats

Using various content types can help:

Keep People Interested: Different formats suit different people
Reach More People: Makes your content easier for everyone to use
Look More Trustworthy: Shows you know how to share info in many ways

Try These Other Content Types

Add these to your cannabis blog:

Picture Charts: Show data in easy-to-share images
Videos: Make how-to guides or product reviews
Audio Shows: Talk about cannabis topics people can listen to anywhere
Short Social Media Posts: Share quick facts on Instagram, Facebook, or Twitter

8. Ignoring Industry Trends and Updates

Why Staying Up-to-Date Matters

The cannabis industry changes quickly. New trends, products, and rules come up often. As a cannabis blogger, you need to know what’s new. This helps you:

Write better posts
Give good advice to readers
Show you know what you’re talking about

Key Trends to Watch in 2024

Here are some big changes in cannabis for 2024:

Trend	What It Means
More people accept cannabis	More states make it legal, fewer people think it’s bad
Industry grows bigger	Expected to grow by $46,904.91 million from 2022 to 2027
New products	Companies make new things to get more customers
Earth-friendly practices	More eco-friendly growing and packaging

How to Stay Informed

To know what’s new in cannabis:

Follow big names in cannabis on social media
Go to cannabis events
Look at what customers want
Keep up with new laws

Why It’s Good to Stay Informed

Knowing what’s new helps you:

Write true and current info
Help readers understand cannabis better
Be one of the first to write about new things

9. Overlooking the Power of Internal Linking

Internal linking helps your cannabis blog in many ways. It’s about connecting different pages on your website. This helps both search engines and readers find their way around your site.

Why Internal Linking Matters

Internal linking is important because:

Benefit	Explanation
Helps search engines	Makes it easier for Google to find all your pages
Shows what’s important	Tells search engines which pages matter most
Spreads link value	Makes all your pages stronger for search
Keeps readers on your site	Helps people find more of your content

How to Do Internal Linking Right

Here’s how to use internal links well:

Use clear words: When you link, use words that tell what the other page is about.
Link to related stuff: Only link to pages that fit with what you’re talking about.
Use normal links: Don’t use "nofollow" links inside your own site.
Don’t overdo it: Too many links can look bad to search engines.
Think about your readers: Use links to help people find useful info, not just for search engines.

10. Not Using Website Data

Many cannabis bloggers don’t look at their website data. This is a big mistake. Checking your website’s numbers helps you see what’s working and what’s not. It lets you make smart choices to get more readers and sales.

Why Website Data Matters

Looking at your website’s numbers helps you:

Find ways to make your site better
Get your site to show up higher in searches
Sell more products
Make your site easier to use

Tools to Check Your Website

Here are some good tools to look at your website’s numbers:

Tool	What It Does
Google Analytics	Shows how many people visit your site and what they do
Google Search Console	Tells you how your site shows up in Google searches

How to Use Website Data

To use your website data well:

Know what you want: Decide what you want your website to do, then look at numbers that match those goals.
Look at key numbers: Focus on things like how many visitors you get and how many people buy stuff.
Check often: Look at your numbers regularly to spot trends and problems.
Use what you learn: Change your website based on what the numbers tell you.

Conclusion

By avoiding these 10 common mistakes, you can make your cannabis blog better, get more readers, and keep people interested. Remember, a good cannabis blog needs regular work, attention to small details, and the ability to change with the cannabis industry.

Here’s a quick look at the 10 mistakes to avoid:

Mistake	Why It’s Important to Avoid
1. Not following laws	Keeps you out of trouble
2. Ignoring cannabis SEO	Helps people find your blog
3. Not knowing your readers	Lets you write what they want
4. Posting without a plan	Keeps readers coming back
5. Website not working on phones	Most people use phones to read
6. Focusing on how much, not how good	Good content builds trust
7. Using only one type of content	Different types keep it interesting
8. Not keeping up with new things	Shows you know what’s happening
9. Not linking pages on your site	Helps readers and search engines
10. Not looking at website numbers	Tells you what’s working

By knowing these common mistakes and trying not to make them, you can create a good cannabis blog that people like, gets more readers, and helps your business.

As you keep making your cannabis blog better, remember to:

Stay up to date with what’s new in cannabis
Follow the best ways to write and share content
Know about new rules and laws

Doing these things will help you stay ahead, make readers trust you, and show that you really know about cannabis.