10 Strategies to Maximize Cannabis Event Sponsorship ROI

Here’s a quick guide to get the most out of sponsoring cannabis events:

Set clear goals
Know your audience
Use digital tools
Create memorable activities
Make your brand visible
Offer exclusive items
Help people connect
Collect and analyze data
Share your knowledge
Follow up after the event

Strategy	Key Benefit
Clear goals	Measure success
Know audience	Target effectively
Digital tools	Reach more people
Memorable activities	Increase engagement
Brand visibility	Boost recognition
Exclusive items	Create loyalty
Help connections	Build community
Analyze data	Improve future events
Share knowledge	Establish expertise
Follow up	Maintain relationships

These strategies help increase brand awareness, boost sales, and build customer trust in the cannabis industry.

1. Define Clear Objectives

Alignment with Marketing Strategy

To get the most out of cannabis event sponsorships, set clear goals that fit your marketing plan. Use SMART goals:

Specific
Measurable
Achievable
Relevant
Time-bound

Think about what you want from the sponsorship, like:

More brand awareness
New leads
Increased sales

Data and Analytics

Track key numbers to see if you’re meeting your goals:

Metric	Description
Booth traffic	Number of visitors to your booth
Social media mentions	How often your brand is talked about online
Lead generation	Number of new potential customers

Use this data to check how well your sponsorship worked and make choices for future events.

Post-Event Actions

After the event:

Review your goals
Look at the data you collected
Find areas to improve

This helps you make your strategy better for the next event and get more value from your sponsorship money.

2. Know Your Target Audience

Align with Your Marketing Plan

To get the best results from cannabis event sponsorships, you need to know who you’re trying to reach. Find out:

Who your ideal customers are
What they like and how they think
How they use cannabis
If they use it for medical or fun reasons

This info helps you make your marketing, products, and event activities fit what your customers want.

Connect with Your Audience

When you know your audience, you can make experiences they’ll enjoy. Create marketing, products, and event activities that speak to specific groups. For example, if you want to reach young adults:

Use social media for marketing
Offer products with new flavors or strengths
Make fun, exciting experiences at events

Use Data to Learn More

Collect and look at information about your target audience to understand them better. Keep track of things like:

What to Track	Examples
Basic info	Age, gender, income, where they live
Likes and dislikes	What they care about, how they live
How they use cannabis	How often, what types, how they take it
Why they use it	For health or fun, what health issues, how much they need

Use this info to make your marketing, products, and event activities better for your audience.

After the Event

Look at your data after the event to see how well your sponsorship worked. Find ways to do better next time. Use what you learned to improve your marketing, products, and event activities for future events.

3. Use Digital Tools

Match Your Marketing Plan

To get the most from cannabis event sponsorships, use digital tools. This helps your event match your overall marketing plan. Here’s how:

Use social media: Share event updates and special offers on social media to get people excited about your brand.
Work with influencers: Team up with cannabis industry influencers to spread the word about your brand and event.
Create digital experiences: Make online activities that go with your event, like virtual tours or online games.

Connect with People

Digital tools help you talk to people in new ways:

Show live videos: Stream your event online so more people can see it.
Make fun activities: Create online games or contests that let people interact with your brand.
Get quick feedback: Ask people what they think during the event to learn how to do better next time.

Use Data to Improve

Digital tools give you lots of info to see how well your event worked:

What to Track	Why It’s Important
Social media likes and shares	Shows how many people are talking about your brand
Website visits	Tells you if more people are checking out your site
Email opens	Lets you know if people are reading your messages

Also:

Collect contact info: Get emails and phone numbers from people at the event to stay in touch.
Check your results: Look at how the event helped your business to plan better for next time.

4. Design Memorable Activations

Creating standout activities at cannabis events helps you get more from your sponsorship. Good activities make people remember your brand and want to learn more.

Match Your Marketing Plan

When planning your activities, make sure they fit with your overall marketing:

Show what your brand stands for
Make activities your target customers will like
Help reach your marketing goals (like getting more people to know your brand or making more sales)

Get People Involved

To make your activities work well:

Create things people can do, not just watch
Make experiences that feel real and exciting
Tell stories that make people feel connected to your brand

Use Numbers to Improve

Keep track of how well your activities work:

What to Track	Why It’s Important
How many people join in	Shows if people like your activity
Social media posts about you	Tells you if people are talking about your brand
New customer contacts	Lets you know if you’re getting new leads

Also:

Ask people what they thought about your activities
Look at the numbers to see what to do better next time

After the Event

Keep talking to people after the event is over:

Send thank-you messages to people who came
Email them with more info or special offers
Keep posting on social media and talking to people there

5. Optimize Brand Visibility

Making your brand more visible at cannabis events helps you get more from your sponsorship. When more people see your brand, you can reach more customers and sell more products. Here’s how to make your brand stand out:

Match Your Marketing Plan

Make sure your event activities fit with your overall marketing:

Use the same messages and look as your other marketing
Choose activities that help you reach your marketing goals
Keep your brand consistent across all event materials

Get People Involved

Create ways for people to interact with your brand:

Social media contests: Ask people to share photos of your products using a special hashtag
Try your products: Let people test your products at the event
Friendly staff: Have well-trained people talk to visitors about your brand

Use Numbers to Improve

Keep track of how well your brand is doing at the event:

What to Track	Why It’s Important
People at your booth	Shows if your brand is attracting attention
Social media posts	Tells you if people are talking about your brand
Sales at the event	Helps you see if the event is making you money

Use these tools to help:

Event software: Count visitors and collect contact info
Social media tools: See how many people are talking about you online
Sales tracking: Keep track of what you sell at the event

6. Offer Exclusive Content or Products

Fit Your Marketing Plan

Give people special things at cannabis events to get more from your sponsorship. This can help your brand and make people remember you. Here’s what you can do:

Make custom items with your brand name, like:
- Grinders
- Lighters
- Rolling papers

These items are useful and help show off your brand.

Get People Interested

Special items can make people like your brand more. Try these ideas:

Item	Why It’s Good
T-shirts and hats	People wear them and show your brand
Custom stash jars	People use them at home and see your brand
Smell-proof bags	Useful for customers and reminds them of you

Check How Well It Works

Keep track of these things to see if your special items are helping:

How many people talk to you at the event
How many items you give out
How much money you make compared to what you spent

This info helps you know what to do better next time.

After the Event

Thank people who took your items
Ask them what they thought about the items
Share photos of people with your items on social media

This keeps people thinking about your brand and helps more people learn about you.

7. Help People Meet and Connect

Fit Your Marketing Plan

Helping people meet and connect at cannabis events can make your sponsorship work better. When you give people ways to talk to each other and your brand, they’ll remember you more. Here are some ideas:

Way to Connect	Why It’s Good
Talks about cannabis	People can meet experts and learn new things
Quiet places to talk	Give people a nice spot to meet and chat
Fun events	Have parties where people can meet and make friends

Get People Involved

To make sure your connection ideas work well, you need to know who’s coming. Think about:

Who are the people at the event?
What do they like and want to learn?
How can you make it easy for them to meet others?

When you know these things, you can make better ways for people to meet and talk.

After the Event

When the event is over, keep in touch with people:

Ask them what they thought about the event
Put pictures from the event on social media
Give people a list of who they met at the event

This helps people remember your brand and the connections they made.

8. Collect and Analyze Data

Data and Analytics

To get the most from cannabis event sponsorships, you need to track important numbers. Here are some key things to measure:

What to Track	Why It’s Important
People at your booth	Shows if your brand is getting attention
New contacts	Tells you if you’re meeting potential customers
Social media talk	Lets you know if people are talking about you online
Sales	Helps you see if the event is making you money

By looking at these numbers, you can see how well your sponsorship worked and find ways to do better next time.

Match Your Marketing Plan

When you track numbers, make sure they fit with your overall marketing goals. Set clear targets that match what you want to achieve.

For example, if you want more people to know about your brand, you might track:

How many people follow you on social media
How many people visit your website
How many new contacts you get

These numbers help you see if your sponsorship is helping you reach your goals.

After the Event

Once the event is over, keep talking to people who came:

1. Send emails: Thank people who talked to you and give them more info about what you sell.

2. Share photos and videos: Put pictures and videos from the event on social media to keep people interested.

3. Ask for feedback: Find out what people thought about the event and your brand.

This helps you stay connected with people and learn how to do better at future events.

Match Your Marketing Plan

Sharing your knowledge at cannabis events helps you get more from your sponsorship. When you show that you know a lot about cannabis, people trust your brand more. Here’s how to do it:

Know who you want to talk to and make content they’ll like
Show how your brand is different from others
Make content that shows you know a lot about cannabis

Talk to People

Sharing knowledge isn’t just about making content. It’s also about talking to people. At cannabis events:

Have classes or talks that teach people about cannabis
Talk to people at the event to make friends and get feedback
Work with other sponsors to make content together

Check How Well It Works

To see if sharing your knowledge is helping, look at these numbers:

What to Check	Why It’s Important
Website visits	Shows if people are looking at your site
Social media followers	Tells you if more people are interested in your brand
New leads	Shows if you’re getting new potential customers

Use these numbers to make your knowledge-sharing better.

After the Event

Keep talking to people after the event:

Send emails with more info
Put pictures from the event on social media
Write about what you learned at the event

10. Follow Up After the Event

Following up after a cannabis event is key to getting the most from your sponsorship. This means checking how well you did, looking at the numbers, and keeping in touch with people you met.

Check Your Numbers

After the event, look at these important numbers:

What to Check	Why It’s Important
Website visits	Shows if more people are looking at your site
New leads	Tells you if you met potential customers
Email opens	Lets you know if people are reading your messages
Feedback	Helps you understand what people thought

Looking at these numbers helps you see how well your sponsorship worked and what to do better next time.

What to Do Next

After the event:

Send emails to thank people for coming
Put pictures from the event on social media
Write about what happened at the event
Ask people what they thought about it

Doing these things keeps people thinking about your brand and helps you stay in touch with new contacts.

Fit with Your Marketing Plan

Make sure your follow-up fits with your overall marketing:

Use the same messages and look as your other marketing
Use what you learned to make better plans for the future
Connect your follow-up with your other marketing efforts

This helps you get the most out of your event sponsorship and reach your marketing goals.

Talk to People

Following up is a chance to keep talking to people you met:

Answer comments on social media
Talk to new contacts by email or phone
Share pictures and stories from people who came to the event

Talking to people helps build trust and can lead to more sales.

Wrap-up

To get the best results from cannabis event sponsorships, use these key ideas:

Set clear goals
Use online tools
Create fun activities
Make your brand easy to see
Give out special items
Help people meet each other
Look at the numbers
Share what you know
Keep in touch after the event

These steps will help you:

Get more people to know your brand
Make more sales
Build trust with customers

Benefits of Good Sponsorship	How It Helps
More brand awareness	People remember your company
Increased sales	You sell more products
Better customer relationships	People trust your brand more

To keep doing well:

Check how your sponsorships work
Ask people what they think
Change your plans if needed

Cannabis events are a good way to:

Meet your target customers
Show you know a lot about cannabis
Stand out from other companies

As the cannabis industry changes:

Keep learning about new trends
Go to events and talk to other professionals
Use what you learn to make your sponsorships better

FAQs

How to measure effectiveness of event sponsorship?

To see if your event sponsorship worked well, check these things:

What to Check	What It Means
Brand mentions	How many times people saw or talked about your brand
New contacts	How many new people you met who might buy from you
Contact quality	If the new people you met can make buying decisions
Sales at the event	How many things you sold or how many people signed up
Email clicks	How many people clicked links in your emails
Email opens	How many people opened your emails
Website visits	How many people went to your website because of the event
Social media likes and shares	How many people liked or shared your posts

To check these things:

Count how many times your brand was seen at the event
Keep track of new people you meet
See if people buy things or sign up for your service
Look at your email and website numbers
Check your social media to see if more people are talking about you