10 Diverse Cannabis Brands to Support in 2024

Here’s a quick overview of 10 diverse cannabis brands making an impact:

Higher Heights – Women and POC-owned, wide product range
Moxie – Inclusive advertising, various cannabis products
Kikoko – Community-focused, cannabis-infused beverages
Cannabiz – Women and POC-led, diverse product lineup
The Hood Incubator – Supports underrepresented entrepreneurs
Cannabis for Black Lives – Advocates for industry fairness
Mary’s Medicinals – Community-oriented, varied product offerings
Wana Brands – Inclusive marketing, diverse cannabis products
Dixie Brands – Local job creation, wide product range
PAX Labs – Innovative products, community support

These brands stand out for their:

Diverse ownership and leadership
Inclusive marketing and product development
Community engagement and social impact initiatives

Supporting these brands helps promote diversity and fairness in the cannabis industry.

Brand	Ownership	Product Focus	Social Impact
Higher Heights	Women, POC	Flowers, Edibles, Topicals	Diverse representation
Moxie	Not specified	Flowers, Concentrates, Edibles	Inclusive advertising
Kikoko	Not specified	Cannabis-infused beverages	Local job creation
Cannabiz	Women, POC	Flowers, Edibles, Topicals	Diverse leadership
The Hood Incubator	Not specified	Edibles, Topicals, Concentrates	Entrepreneur support
Cannabis for Black Lives	Not specified	Edibles, Topicals, Concentrates	Industry fairness advocacy
Mary’s Medicinals	Not specified	Edibles, Topicals, Concentrates	Community support
Wana Brands	Not specified	Flowers, Concentrates, Edibles	Inclusive marketing
Dixie Brands	Not specified	Edibles, Topicals, Concentrates	Local job creation
PAX Labs	Not specified	Edibles, Topicals, Concentrates	Community support

How Brands Were Chosen

We picked the brands on this list based on how well they support different groups and help society. Here’s what we looked for:

Diverse Ownership

We chose brands run by people from different backgrounds. This includes:

Women
People of color
LGBTQ+ community members

Brands like Higher Heights and Cannabiz have leaders from these groups. This helps them make products that work for more people.

Branding for Everyone

We looked for brands that show all kinds of people in their ads and make products for different needs. For example:

Brand	What They Do Well
Moxie	Uses diverse models in ads
Kikoko	Makes products for various needs

Helping Communities

We picked brands that give back to communities and push for fairness in the cannabis industry. Some examples:

The Hood Incubator: Helps people from underrepresented groups start cannabis businesses
Cannabis for Black Lives: Fights for policies that make the industry more open to everyone

These brands don’t just sell products. They also work to make the cannabis world better for all.

10 Diverse Cannabis Brands

Brand 1: Higher Heights

Higher Heights is a cannabis brand owned by women and people of color. They make products for many different needs.

Product Type	What They Offer
Flowers	Different types of cannabis plants
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use

Brand 2: Moxie

Moxie shows many types of people in its ads. They want everyone to feel welcome using their products.

Product Type	What They Offer
Flowers	Different types of cannabis plants
Concentrates	Strong cannabis products like oils and waxes
Edibles	Foods with cannabis, like gummies and chocolates

Brand 3: Kikoko

Kikoko works with local groups to help people get jobs. They make drinks with cannabis in them.

Product Type	What They Offer
Teas	Different flavors of tea with cannabis
Coffee	Coffee drinks with cannabis
Cocktails	Mixed drinks with cannabis for parties

Brand 4: Cannabiz

Cannabiz is run by women and people of color. They make many types of cannabis products.

Product Type	What They Offer
Flowers	Different types of cannabis plants
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use

Brand 5: The Hood Incubator

The Hood Incubator helps people from different backgrounds start cannabis businesses. They also make their own products.

Product Type	What They Offer
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use
Concentrates	Strong cannabis products like oils and waxes

Brand 6: Cannabis for Black Lives

This brand works to make the cannabis industry fair for everyone. They make different types of products.

Product Type	What They Offer
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use
Concentrates	Strong cannabis products like oils and waxes

Brand 7: Mary’s Medicinals

Mary’s Medicinals helps local groups and makes many types of cannabis products.

Product Type	What They Offer
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use
Concentrates	Strong cannabis products like oils and waxes

Brand 8: Wana Brands

Wana Brands shows many types of people in its ads. They make different cannabis products.

Product Type	What They Offer
Flowers	Different types of cannabis plants
Concentrates	Strong cannabis products like oils and waxes
Edibles	Foods with cannabis, like gummies and chocolates

Brand 9: Dixie Brands

Dixie Brands works with local groups to help people get jobs. They make many types of cannabis products.

Product Type	What They Offer
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use
Concentrates	Strong cannabis products like oils and waxes

Brand 10: PAX Labs

PAX Labs makes new types of cannabis products. They also help local groups create jobs.

Product Type	What They Offer
Edibles	Foods with cannabis, like gummies and chocolates
Topicals	Creams and balms with cannabis for skin use
Concentrates	Strong cannabis products like oils and waxes

Culture in Cannabis Branding

As cannabis becomes more accepted, brands are changing how they present themselves. They’re moving away from old ideas and trying to include more people.

Changes in Branding

Cannabis brands used to focus on "stoner" images. Now, they’re trying new things:

Old Branding	New Branding
"Stoner" images	More professional look
Limited appeal	Trying to reach more people
Not much social focus	Working on social issues

These changes show how people’s views on cannabis are changing.

Avoiding Stereotypes

It’s important for brands to avoid using old ideas about cannabis users. This helps make everyone feel welcome. Brands can do this by:

Showing different types of people in their ads
Not using jokes that might hurt some groups
Making products for many different needs

Respectful Branding

Respectful branding means making a brand that cares about different groups. Here’s how brands can do this:

What to Do	Why It Helps
Have different types of owners and leaders	Makes more people trust the brand
Make ads that include everyone	Helps reach more customers
Work with groups that help communities	Shows the brand cares about doing good
Make products for different needs	Keeps customers happy

How Diverse Brands Affect the Industry

Different types of cannabis brands are changing how the industry works. They’re making it more open to everyone and helping people think differently about cannabis.

Changing What People Think

New cannabis brands are helping change how people see the industry. They’re showing that cannabis is for all kinds of people, not just one group. This is helping more people accept cannabis.

Old Ideas	New Ideas
Only for certain groups	For everyone
Bad for you	Can be good for some people
Not legal	Becoming legal in many places

As more brands show different kinds of people using cannabis, more people will start to think it’s okay.

How People Buy

Different brands are also changing how people buy cannabis. They’re making products for all kinds of needs, so more people want to buy them.

What Brands Do	How It Changes Buying
Show all kinds of people in ads	More people feel okay buying
Make products for different needs	People find what works for them
Work with local groups	People feel good about buying

When brands make products for everyone, more people want to buy them. This helps the cannabis business grow.

Obstacles for Diverse Cannabis Brands

Diverse cannabis brands face many problems that can slow their growth and success. These problems fall into three main areas: legal issues, market competition, and fighting negative views.

Legal Issues

The cannabis industry has many rules, and diverse brands often struggle to follow them all. Here are some key problems:

Problem	Effect
Can’t use banks easily	Hard to get money and manage finances
Many complex laws	Hard to follow all the rules
Not enough money	Hard to grow and keep up with big companies

The SAFE Banking Act, which would help cannabis businesses use banks, hasn’t passed yet. This makes it hard for diverse brands to get and manage money.

Market Competition

The cannabis market is tough, and diverse brands often can’t keep up with big companies. Here’s why:

Problem	Effect
Less money and resources	Can’t do as much as big companies
Expensive to advertise	Hard to reach customers
Few ways to sell products	Hard to get products to people

Big companies have more money to spend on ads, making new products, and selling them. This makes it hard for smaller, diverse brands to compete.

Fighting Negative Views

Even though more people are okay with cannabis now, some still think it’s bad. This causes problems for diverse brands:

Problem	Effect
Some people think cannabis is bad	Hard to get new customers
Few business partners	Hard to get help and money
People might not like the brand	Hard to make people think well of the company

These negative views can make it hard for diverse brands to work with other businesses and get the money they need to grow.

What’s Next for Diverse Cannabis Branding

As cannabis becomes more common, different types of brands will shape how the industry grows. In the future, we’ll see brands trying to include more people and be more careful about how they present themselves.

New Trends

Cannabis brands will use more ways to reach people, like:

Way to Reach People	What It Means
Online Ads	Using websites like Google, X, Instagram, Facebook, and Spotify
Customer-Made Content	Asking customers to make posts about the brand
Videos	Making more video ads for social media
In-Person Events	Teaching store workers and going to big meetings

Industry Changes

As more types of cannabis brands grow, we’ll see big changes:

Change	What It Means
Teaching People	Helping people learn about cannabis and fairness
Being Good to Nature	Using packaging and ways of making products that don’t hurt the earth
Helping Communities	Giving money to help local areas and make things fair for everyone

These changes will help make the cannabis industry better for more people and the world around us.

Wrap-up

Brand Highlights

We’ve looked at 10 different cannabis brands that are doing good things in the industry. Each brand has its own strengths:

Brand	Strength
Brand 1	Uses packaging and ads that respect different cultures
Brand 2	Makes many types of products for different people
Brand 3	Works with businesses owned by people from different backgrounds

These brands show that having different types of people involved can help a cannabis business stand out.

Support Diverse Brands

As more cannabis businesses start up, it’s good to support brands that include different types of people and try to make things fair. By buying from these brands, you can help make positive changes and encourage other businesses to do the same.

Here’s how you can help:

Look for brands that care about including everyone and being fair
Follow their social media and read what they write
Buy products from brands that match what you think is important
Tell others about your good experiences and give helpful feedback

10 Diverse Cannabis Brands to Support in 2024