10 Cannabis Sales Funnel Optimization Tips

Want to boost your cannabis sales? Here’s how to optimize your funnel:

Improve awareness through targeted content and social media
Educate customers with informative blogs and videos
Be transparent about products and lab results
Help customers compare products easily
Make buying simple with a user-friendly website
Use clear, action-oriented CTAs
Personalize the customer experience
Reconnect with potential buyers who showed interest
Boost local search visibility
Continuously analyze and improve your funnel

Quick Comparison:

Tip	Key Benefit
Targeted content	Builds trust and brand awareness
Product transparency	Increases customer confidence
Easy comparisons	Helps customers make decisions
User-friendly site	Reduces friction in buying process
Clear CTAs	Prompts specific actions
Personalization	Improves customer engagement
Follow-ups	Recovers potential lost sales
Local SEO	Drives more foot traffic
Ongoing analysis	Identifies areas for improvement

Implement these strategies to increase conversions and build customer loyalty in the growing cannabis market.

1. Improve Awareness

Let’s kick off your cannabis sales funnel by boosting awareness. How? By getting your brand in front of potential customers through smart content and social media strategies.

Create Targeted Content

Write blog posts that answer your customers’ burning questions. Educate them about cannabis products, their perks, and how to use them safely. This approach? It builds trust and shows you know your stuff.

For instance, try posting daily educational content on Facebook. It’s a great way to get your brand noticed and build trust with your audience. Many folks don’t know much about CBD benefits, so explaining these can pique their interest.

Social media can be tricky for cannabis brands, but it’s still a powerhouse for marketing. Here’s how to make it work:

Twitter: It’s more cannabis-friendly. Try using Twitter threads to boost engagement. Fun fact: Flowhub, a cannabis tech company, was one of the first to run ads on Twitter.
Instagram: With 2 billion monthly active users, you can’t ignore it. Focus on your brand’s values and culture instead of pushing products directly. Share content from your users to keep followers engaged.
Facebook: Post educational stuff about CBD and its benefits. Users here love informative content.

Just remember, each platform has its own rulebook. Twitter’s cool with cannabis marketing (with some limits), while Instagram and Facebook play it stricter.

"Posting educational content daily on Facebook is one of the best ways to advertise cannabis on social media, without actually advertising."

2. Educate Customers

Educating customers is crucial for boosting your cannabis sales funnel. It helps buyers make informed decisions and feel confident about their purchases.

Write Informative Blog Posts

Start a weekly blog on your website. Cover topics like:

Cannabis strains and effects
Safe product usage
Industry trends and news

Example post: "Indica vs. Sativa: Which Is Right for You?"

Fun fact: 71% of B2B customers read blogs during their buying journey. Good content educates, builds trust, and attracts visitors.

Make Helpful Videos

Videos explain complex topics and showcase products. Try:

Product reviews
How-to guides
Customer testimonials

Consider a "Cannabis 101" video series for newbies. It’ll reduce confusion and boost customer confidence.

Here’s a quick look at content types and their perks:

Content Type	Benefits
Blog Posts	Better SEO, show expertise, easy sharing
Videos	Engage visual learners, demo products, personal touch

3. Be Open About Products

Want to boost your cannabis sales? Be transparent about your products. Here’s how:

Clear Product Info

Put the facts front and center on your website. For each product, list:

Strain type
THC/CBD levels
Effects
Flavor
How to use

For edibles, spell out the dosage and timing. It’s not just good practice—it’s often the law.

Here’s what good looks like:

"Blue Dream vape: 85% THC, 2% CBD. Sativa-hybrid with berry notes. Expect a 2-3 hour balanced high. Not for bedtime!"

Show Lab Results

Post those lab tests. It builds trust. Make them easy to find.

Pro tip: Use QR codes on packaging. One scan, full report.

What should these reports cover? Here’s the rundown:

Test	Purpose
Cannabinoids	THC/CBD levels
Terpenes	Flavor and effect compounds
Pesticides	Chemical check
Heavy Metals	Safety screening
Microbials	Mold and bacteria hunt

Be open, be detailed, win customers. It’s that simple.

4. Help Customers Compare

Want to boost your cannabis sales? Make it easy for customers to compare products and read reviews. Here’s how:

Compare Products

Create simple product comparisons. Like this:

Feature	Blue Dream	OG Kush
Type	Sativa-hybrid	Indica-dominant
THC	18%	23%
CBD	2%	1%
Effects	Balanced high, creative	Relaxing, sleep aid
Flavor	Berry, sweet	Earthy, pine

Include key details like strain type, THC/CBD levels, effects, flavor, and best use. This helps customers pick the right product without information overload.

Display Customer Reviews

Show real user feedback. Why? Because 72% of customers won’t buy without reading reviews first.

Here’s how to do it right:

Use a plugin for easy review collection and display
Include star ratings
Show both good and bad reviews (it’s more honest)
Highlight reviews that mention specific benefits

For example:

"The Blue Dream vape gave me a smooth, creative buzz without making me jittery. Perfect for my graphic design work!" – Sarah T., verified buyer

5. Make Buying Easy

Want more sales? Make it simple for customers to buy from you.

User-Friendly Website

A clunky website can kill sales. Keep things smooth:

Clean, simple design
Important info upfront (hours, location, products)
Every page one click from homepage

Example: Check out Indacut, a California delivery-only dispensary. Their homepage is organized with clear top links.

Mobile Optimization

More people shop on phones now. Make your site work on small screens:

Responsive design
Test on different devices
Quick load times

Bonus: Google ranks mobile-friendly sites higher. Good for SEO too.

"UX is the new branding. The brand equals the experience and vice versa." – Andreas Neumann, Chief Creative Director at Jushi Holdings

Your site isn’t just about looks. It’s about ease of use.

Smart move: Look at Dosist. They group products by effects (like "Bliss" or "Calm"), not complex strain info. Makes it easy for newbies.

Bottom line: A smooth buying process means more sales. Keep it simple and fast.

6. Use Effective Call-to-Actions

Want more sales? Clear CTAs are your secret weapon.

Place CTAs Where They Shine

Put CTAs where they can’t be missed:

Above the fold
On landing pages and blog posts
As floating banners or pop-ups

Pro tip: Test different spots. What works for others might not work for you.

Speak Their Language

Keep your CTAs crystal clear:

Start with action words: "Buy", "Shop", "Download"
Keep it short: "Shop Now" beats "Click Here to View Our Product Catalog"
Create urgency: "Limited Time Only" or "Act Now!"

Here’s a quick comparison:

Good CTA	Bad CTA
Download Free Guide	Click here for more information about our comprehensive resource
Buy Now	Proceed to our e-commerce platform to complete your transaction
Sign Up	Enter your details to receive our newsletter

Each CTA should prompt ONE specific action. Don’t confuse your customers.

"Beating around the bush doesn’t work in marketing. People need to be told in clear, concise words what they should do with the information you’re presenting." – Coalition Technologies

For cannabis businesses, try these:

"Explore Our Strains"
"Find Your Perfect High"
"Get Today’s Deals"

These speak directly to cannabis consumers. Clear, action-oriented, and straight to the point.

7. Personalize Experience

Make your customers feel special. Here’s how:

Suggest Relevant Products

Use past purchases to guide future recommendations. It shows customers you get them.

Aurora Cannabis teamed up with Strainprint, a cannabis-use tracking app. This helped them launch new high-THC products in Germany: Pedanios 27/1 FRG CA (27% THC) and Pedanios 29/1 SRD CA (29% THC).

"We’re going to be integrating that (data) into our decision-making process as well and pulling out insights, which I think will be really interesting." – Lana Culley, VP of Innovation and Consumer Preference at Aurora

Send Personalized Emails

Don’t blast the same message to everyone. Use your data to send targeted offers.

Quick guide:

Email Type	Purpose	Example
Welcome	Learn preferences	"What’s your go-to strain?"
Re-engagement	Bring back inactive customers	"We miss you! Here’s 10% off"
Post-purchase	Suggest related products	"Liked those edibles? Try our tinctures!"

Pro tip: Use a cannabis-specific CRM like springbig or Baker. They help you collect data and send compliant, targeted messages.

71% of shoppers hate impersonal experiences. Don’t let that be your customers.

Bonus: Set up a loyalty program. Wana Brands found consumers will pay more for products addressing specific needs. They created the Optimal line of gummies: Quick Calm, Fast Asleep, and Stay Asleep.

8. Reconnect with Potential Buyers

Don’t let interested customers slip away. Here’s how to bring them back:

Remind About Abandoned Carts

Cart abandonment is a HUGE problem. 70.19% of online shopping carts are abandoned. That’s a ton of lost sales!

Here’s how to fix it:

Set up automated reminders
Offer incentives to complete the purchase
Make checkout smoother

Pro tip: Use WooCommerce‘s Abandoned Cart Recovery extension. It can help you recover 30% or more of lost sales.

Follow Up After Visits

Keep the conversation going after someone visits your site:

Send personalized emails based on browsing history
Use retargeting ads to stay top-of-mind

Why does this work? Check out these stats:

Stat	Impact
10x higher	Click-through rate for retargeted ads vs. regular display ads
70% more likely	Retargeted visitors to convert compared to first-time visitors

Here’s a real-world example:

A Colorado cannabis dispensary used retargeting ads to showcase products visitors had viewed but not purchased. The result? A 25% increase in return visitors and a 15% boost in sales over 3 months.

But here’s the thing: In the cannabis industry, you need to be extra careful with your marketing. ALWAYS check local laws before running any campaigns.

9. Improve Local Search Results

Want more foot traffic? Local search is your secret weapon. Here’s how to boost your visibility:

Use Local Keywords

Sprinkle location-based terms throughout your site. Think "Denver dispensary" or "CBD oil in Colorado". This helps Google understand where you are.

Quick tip: Check out your competitors. What local terms are they using? Use those as inspiration, but don’t copy-paste.

Update Google Business Listing

Your Google Business Profile is your digital storefront. Keep it fresh:

Name, address, phone number (NAP): Match your website exactly.
Hours: Update if they change.
Photos: Add new ones often. Show products, staff, and store.
Posts: Share updates and deals.

Why it matters:

Stat	Impact
65%	Use Google My Business for contact info
5%	GMB clicks lead to a visit, call, or directions

Real-world example: Green Solution, a Colorado chain, saw 25% more foot traffic after optimizing their Google Business listings. They focused on consistent NAP info and regular photo updates.

Pro tip: Ask happy customers for reviews. Respond to ALL reviews. It shows you care and boosts local SEO.

Heads up: Google has rules for cannabis businesses. You can only use the category "cannabis store". Don’t stuff keywords in your business name. Play by the rules to avoid penalties.

10. Check and Improve Results

Want to boost your cannabis sales funnel? Keep tabs on its performance and make it better. Here’s how:

Review Performance Data

Look at your funnel data:

Use Google Analytics to track user behavior
Check bounce and conversion rates at each stage
Find where customers drop off most

Pro tip: Track conversion rates daily. It’s a quick way to see what’s working.

Test Different Options

Try new things to improve user interaction and boost sales:

A/B test different page versions
Test button colors, layouts, and product descriptions
Run tests for at least 2 weeks

Here’s a real-world example:

Company	Test	Result
Hush Blankets	New cart and product pages	51.32% more revenue

Hush Blankets, a Canadian company, worked with VWO to improve their pages. After 15 days, they saw:

5.67% more checkout page visits
33.15% higher checkout rate
51.32% overall revenue gain

Small changes can lead to big wins.

Remember: Improving your funnel never stops. Keep testing and tweaking.

"VWO has the best support team of any SaaS platform I’ve worked with. The level of personalized, direct support is just incredible." – Scott Antrobus, Product Manager, Weekends Only Furniture & Mattress.

Conclusion

Want to crush it in the booming cannabis industry? Optimize your sales funnel. Here’s how:

Create targeted content and leverage social media
Educate customers with blogs and videos
Be transparent – show those lab results
Make buying a breeze with a mobile-friendly site
Use clear CTAs and personalize the experience
Follow up and boost local search visibility
Always be improving your funnel

The cannabis market is exploding. Sales are projected to hit $38.4 billion in 2024. To get your slice of the pie, go digital and keep it real with your brand.

"Don’t waste time and resources guessing what cannabis users want – let our Cannabis Consumer Insights Report guide you to success." – Emily Rodgers, Marketing Manager at Drive Research

Implement these tips, and you’ll be well on your way to higher conversions and loyal customers. The green rush is on – are you ready?