The cannabis market is changing fast. Here’s what you need to know about the top trends in 2024:
| Trend | What’s Happening | Key Numbers |
|---|---|---|
| Health Products | CBD dominates wellness | $18.2B market, growing 14.3% yearly |
| Custom Options | Precise THC:CBD ratios | 20:1 CBD:THC best for anxiety |
| Green Products | Less waste, better growing | Indoor growing = 1% of US power use |
| Small-Batch | Hand-trimmed quality | $7.7B market, growing 23.1% yearly |
| Online Shopping | Digital sales boom | Adding $53B by 2025 |
| Low-Dose | Microdosing takes off | 37% want under 5mg THC |
Quick Facts:
- Market size: $29.6B in 2023, hitting $45B by 2027
- Legal status: 23 states recreational, 37 medical
- Users: 42% of US adults use cannabis
- Growth driver: Millennials = 46.2% of spending
Who’s Buying What:
- Gen Z: Fastest growing group (+11.3% yearly)
- Baby Boomers: 2x more likely to use for pain
- New users: Pick low-dose products first
- Health buyers: Want CBD wellness items
This article breaks down each trend with data, examples, and what it means for brands in 2024.
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1. Health and Wellness Products
CBD health products dominate the cannabis market in 2024. Let’s look at the numbers:
| Market Segment | 2023 Value | 2024 Projection | Growth Rate |
|---|---|---|---|
| Global CBD Health Market | $18.21B | Expected $69.72B by 2033 | 14.33% CAGR |
| US CBD Health Market | $7.81B | Expected $31.11B by 2033 | 14.79% CAGR |
| Nutraceuticals Share | 64.40% | Growing | Highest segment |
The science backs it up. CBD works. A 2017 study found that 300mg of CBD reduced public speaking anxiety. And when epilepsy patients added CBD to their treatment? They had 36.5% fewer seizures each month.
Here’s what’s hitting the shelves in 2024:
| Product Type | Key Features | Main Use |
|---|---|---|
| CBD Capsules | 300% daily Zinc + Iodine | Brain function |
| Lion’s Mane Gummies | Natural mushroom blend | Mental clarity |
| Nabiximols (Sativex) | THC + CBD mix | MS pain relief |
After the FDA approved Epidiolex for seizures, the market exploded. Now companies make products for specific health issues:
- Pain Relief: Products for arthritis and long-term pain
- Mental Health: Solutions for anxiety, depression, and PTSD
- Better Sleep: New formulas that help the ⅓ of Americans who can’t sleep
Here’s a recent example:
"CV Sciences Ltd launched +Plus CBD, Reserve Collection Soft gels in August 2022. These target anxiety and stress relief, packed with a full spectrum of cannabinoids."
North America DOMINATES with 61.14% of the CBD health market. Why? More doctors recommend it, more states make it legal, and more people want natural health solutions.
Top sellers right now:
- CBD oils and tinctures (55% of users pick these)
- Pain relief creams
- Sleep products
- Anti-stress formulas
Want to break into this market? Pick ONE health problem and solve it well. Don’t try to fix everything at once.
2. Custom Product Options
In 2024, cannabis companies are getting specific with their THC:CBD ratios. Here’s what’s working:
| Ratio Type | THC:CBD Ratio | Best For |
|---|---|---|
| CBD Dominant | 50:1, 20:1 | Anxiety relief, beginners |
| Balanced CBD | 10:1, 5:1 | Pain management |
| Equal Parts | 1:1 | Sleep, stress relief |
A 2022 study backs this up: 20:1 CBD:THC showed the best results for anxiety management.
Here’s what’s on the market:
| Company | Custom Options | Features |
|---|---|---|
| Equilibria | Women’s CBD | Personal dosing support |
| Cure Crate | Subscription Box | Need-based product matching |
| Socati | Custom Blends | CBG, CBN ratio options |
| Bloom | Vape Products | Lab-verified potency |
You’ll find these main products:
- Tinctures with precise droppers
- Pre-dosed capsules
- Strain-specific vapes
- Ratio-based topicals
The most-used options:
- Ringo’s Gift: 13:1 ratio for anxiety
- 1:1 blends for pain
- High CBD (20:1+) for medical use
To pick your ratio:
- Pick a low-THC product first
- Watch how your body reacts
- Change the ratio if needed
- Stick to lab-tested products
Here’s the bottom line: THC creates the high, CBD doesn’t. Testing different ratios takes time, but today’s options make it easier to find what works for you.
3. Eco-Friendly Cannabis
The cannabis industry has a packaging problem: containers are up to 30 times heavier than the product inside. Here’s what’s happening in 2024:
| Company | Green Initiative | Impact |
|---|---|---|
| Tilray Brands | Hemp-based packaging | Cuts 288,805 lbs of plastic/year |
| CannaCraft | New vape design | Removes 2M single-use plastics/year |
| Soulshine Cannabis | Recyclable cardboard | Zero plastic |
| Dama | Hemp plastic containers | Carbon neutral shipping |
The Growing Challenge
Here’s a shocking fact: Indoor cannabis growing eats up 1% of ALL US electricity. That’s $6 billion in power bills each year. Plus, one plant drinks 6 gallons of water daily.
But there’s good news. Smart growing methods can fix this:
| Method | Water Savings | Yield Impact |
|---|---|---|
| Aeroponics | 95% less water | 4x more yield |
| LED Lights | 40% less power | Same yield |
| Outdoor Growing | Uses rain | Depends on season |
Better Packaging Options
| Material | What’s Good | Best For |
|---|---|---|
| Hemp Plastic | Breaks down naturally | Containers, tubes |
| Ocean Plastic | Cleans up seas | Vape parts |
| Glass + Metal | 100% recyclable | Jars, tins |
| Paper Tubes | 80% less plastic | Pre-rolls |
Clean Growing Standards
Sun+Earth now backs 70+ farms across 4 states. They check for:
- Zero pesticides
- Pure organic methods
- Smart crop rotation
- No-till soil care
"Cannabis buyers should know how their choices affect the planet." – Heather Dunbar, Sun+Earth Certified
The Hard Facts
Each pound of dried cannabis makes 5,184 pounds of greenhouse gases. But change is coming: TerraCycle now runs recycling in 21 countries, focusing on vapes and packaging.
Want to make your brand greener? Start here:
- Switch to LED lights
- Set up water recycling
- Use hemp packaging
- Pick compostable tubes
- Choose recyclable shipping
4. Small-Batch Quality Products
The small-batch cannabis market reached $7.7 billion in 2021. And it’s growing FAST – experts predict 23.1% growth through 2026.
Here’s what makes small-batch cannabis different:
| Producer Type | What They Do | Why It Matters |
|---|---|---|
| Small-Batch Farms | Hand-trim flowers | Better terpenes |
| Family Operations | Use organic methods | Zero pesticides |
| Craft Producers | CO2 extraction | Clean product |
| Local Growers | Care for each plant | Small runs only |
Better Growing = Better Product
Small-batch growers obsess over every plant. Here’s what that means for you:
| Method | What Happens | End Result |
|---|---|---|
| Hand Trimming | Keeps trichomes intact | More flavor |
| Daily Monitoring | Spots problems fast | Top quality |
| Small Batches | Extra care per plant | Stronger product |
| Local Growing | Gets to you faster | Stays fresh longer |
"Most people now buy cannabis legally – it’s not like before when you got whatever was available without knowing what went into it." – Jon Spadafora, President of Veritas Fine Cannabis
How They Keep Quality High
| Step | What They Do | Why You Care |
|---|---|---|
| Pick Strains | Match what locals want | Get what you need |
| Watch Growth | Check plants daily | Better product |
| Test Everything | Measure strength | Know what you buy |
| Keep Runs Small | Check every batch | No bad surprises |
"Small batch cannabis wins every time. From quality to sustainability to craft care – it beats mass production hands down." – Illinois Craft Cannabis
What It Costs
The market breaks down like this:
| Level | Who Buys | Price |
|---|---|---|
| Top Craft | People who want the best | Costs more |
| Middle Range | Regular buyers | Normal prices |
| Mass Market | Budget shoppers | Costs less |
"You need passion and attention to every detail to make cannabis with strong cannabinoids and terpenes." – Kenneth Morrow, Author and Consultant
Small batch growers focus on:
- Watching each plant
- Keeping it pesticide-free
- Using CO2 extraction
- Selling locally
- Getting it to you fresh
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5. Online Shopping Growth
Cannabis e-commerce is booming. The market’s about to add $53 billion in sales by 2025. Here’s what’s happening:
| Shopping Change | Impact |
|---|---|
| Online Orders | 11 states allow it |
| Average Purchase | $75-$100 per order |
| Delivery Fees | $0-20 (depends on size) |
| Minimum Orders | Starts at $60 |
Money Talks: Payment Impact
| Payment Type | Order Value Increase |
|---|---|
| Online Payments | 35% bigger orders |
| Cash/Debit Only | Base level orders |
What You Get With Online Shopping
| Feature | What It Does |
|---|---|
| Product Search | Find local inventory |
| Live Menus | Check stock now |
| Order Tracking | Follow your delivery |
| Digital Payments | Skip the cash |
The Numbers Don’t Lie
Check out these market figures:
| Year | Market Size |
|---|---|
| 2022 | $27 billion |
| 2028 | $50.7 billion (projected) |
| Growth | 88% jump |
Top Online Picks
Eaze leads West Coast sales with:
| Product Type | Top Sellers |
|---|---|
| Flower | High-end strains |
| Edibles | Mix of options |
| Vapes | Leading brands |
Shop Smart, Stay Safe
Look for these when buying:
| Must-Have | Purpose |
|---|---|
| Child-Resistant Packaging | Kid protection |
| Excise Stamps | Proof of legal sale |
| THC/CBD Labels | Clear content info |
| Credit/Debit Only | Avoid scams |
"Native e-commerce platforms let us track shopping patterns through sales data. This helps stores make smarter choices about inventory and marketing." – BLAZE ECOM™
Online shopping brings better tracking, safer products, and more options. Stores can spot trends and stock what sells.
6. Low-Dose Options
The cannabis market’s getting smaller – in a good way. Let’s look at how microdosing is changing the game in 2024:
| Dose Type | Amount | Use Case |
|---|---|---|
| Ultra-Low | 1-2.5mg THC | First-time users |
| Standard Low | 2.5-5mg THC | Daily function |
| Balanced | 5-10mg THC | Therapeutic |
| CBD Micro | 10-20mg CBD | Wellness focus |
Here’s what’s selling right now:
| Product Category | Market Share |
|---|---|
| Low-dose Gummies | 20% |
| Microdose Tinctures | 15% |
| Small-dose Tablets | 12% |
| Low-THC Beverages | 10% |
Products leading the pack:
| Brand | Product | Dose |
|---|---|---|
| Lumi | Gummies | 2.5mg THC |
| VIIA Hemp Co. | Lowdose Gummies | 3mg THC |
| Kiva | Petra Mints | 2.5mg THC |
| Yummi Karma | Tincture | 1mg per drop |
What buyers want:
| Preference | Percentage |
|---|---|
| Under 5mg THC | 37% |
| 5-10mg THC | 20% |
| THC potency focus | 72% |
"When you raise the dose sometimes you get diminished benefits, and sometimes you get the opposite of what you are looking for." – Dr. Dustin Sulak, Osteopathic Physician
The numbers tell the story:
| Finding | Impact |
|---|---|
| Pain Management | Studies show 1mg THC reduces chronic pain |
| Daily Function | Users maintain productivity |
| Cost Effect | Lower doses mean better value |
| Usage Pattern | 2 doses of 1mg daily most common |
BDSA’s Spring 2023 data shows something interesting: new users pick low-dose products first. People want control over their experience.
Here’s how to start:
| Step | Action |
|---|---|
| Start | Begin at 1mg THC |
| Track | Record effects daily |
| Adjust | Move up 0.5mg if needed |
| Max | Stay under 5mg per dose |
| Timing | Split into morning/evening |
Bottom line: People aren’t chasing intense effects anymore. They want subtle benefits that fit into their daily lives.
What These Trends Mean for Brands
The cannabis market’s heading to $50.7 billion by 2028. Here’s what brands need to do right now:
| Market Area | Current State | What To Do |
|---|---|---|
| Product Mix | 53% dried cannabis | Add edibles and extracts |
| Sales Channel | 60% local shops | Sell everywhere |
| Online Presence | 48% CBD in specialty shops | Make digital better |
| Consumer Education | High info demand | Train teams, make guides |
Let’s look at what’s selling:
| Category | Units Sold | Market Share |
|---|---|---|
| Dried Cannabis | 10,626,768 | 53% |
| Cannabis Extracts | 4,812,121 | 24% |
| Edible Cannabis | 4,411,111 | 22% |
Your brand’s success checklist:
| Area | Do This | You’ll Get |
|---|---|---|
| Local Marketing | Fix Google Business Profile | More local buyers |
| Website | Make it mobile-first | Happy users |
| Testing | Ask customers what they want | Better products |
| Local Scene | Show up at events | Trust |
What buyers want (and how to give it to them):
| They Want | You Give |
|---|---|
| Health Info | Clear dose guides |
| Earth-Friendly | Better packaging |
| Easy Buying | Online orders |
| Knowledge | How-to guides |
Smart ad spots:
| Where | Why | What to Say |
|---|---|---|
| Digital Billboards | Less red tape | Show your brand |
| Smart TV | Find your people | Teach about products |
| Digital Radio | Track what works | Tell your story |
Here’s the big one: 44% of Americans can buy legal cannabis now. That means:
| Do This | How |
|---|---|
| Train Staff | Keep teaching budtenders |
| Stock Smart | Mix THC and CBD products |
| Check Quality | Get outside testing |
| Watch Numbers | Look at what sells |
90% of people leave bad websites. Make yours count:
| Must Have | Why |
|---|---|
| Speed | Keep people around |
| Easy Menus | Help them shop |
| Mobile-Ready | Work on all phones |
| Smart Search | Find stuff fast |
Bottom line: Cannabis brands need to step up their game NOW to win in 2024.
Next Steps for Cannabis Brands
Here’s what cannabis brands should focus on in 2024:
| Action | What To Do | Results You’ll See |
|---|---|---|
| Talk to Customers | Run quick surveys | Build products people want |
| Speed Up Website | Fix loading issues | Keep visitors on your site |
| Boost Local Presence | Update Google listing | Show up in more searches |
| Expand Products | Add wellness items | Attract new buyers |
| Train Your Team | Weekly product updates | Boost sales skills |
Let’s look at what different buyers need:
| Who They Are | What They Want | How to Help |
|---|---|---|
| Expert Users | Top-shelf products | Stock premium options |
| Health Focused | Clear info | Add dosage guides |
| Casual Buyers | Simple shopping | Set up online orders |
| Natural Living | Clean products | Stock organic items |
Some brands are already winning at digital:
| Where | Who Did It | What Happened |
|---|---|---|
| X (Twitter) | Trulieve Cannabis | Made history with first legal ads |
| Spotify | Cresco Labs | Launched wellness campaigns |
Smart product moves:
| What to Add | Who’ll Buy | Market Status |
|---|---|---|
| Cannabis Drinks | Wellness buyers | Sales climbing fast |
| CBD Beauty | Shop owners | Half of CBD market |
| Tech Products | Young buyers | More demand coming |
Numbers that count:
| What to Track | Your Goal | Why Track It |
|---|---|---|
| Customer Reviews | 5 monthly | Builds trust |
| Site Load Time | 3 seconds | Keeps buyers |
| Product Types | 3+ lines | Meets demand |
| Team Training | Every week | Lifts sales |
Do these now:
- Check your site speed
- Get more Google reviews
- Train your team weekly
- Add online buying options
Where to put your money:
- 20% to digital marketing
- 15% to team training
- 25% to new products
- 40% to local marketing
The U.S. cannabis market’s hitting $57 billion by 2030. The brands that move now will win big.
FAQs
What is the future trend in cannabis?
The cannabis market in the U.S. is set for massive growth. Let’s look at the numbers:
| Time Period | Market Size | Growth Details |
|---|---|---|
| 2024 | $35.2B | Current market value |
| 2027 | $53.5B | Expected retail sales |
| 2028 | $102.9B | Projected market peak |
The market’s changing FAST. Here’s what’s happening:
Gen Z (ages 21-24) is leading a big shift – 34% picked cannabis over alcohol during Dry January 2023. Women are buying more cannabis products, especially for wellness. And public support? 59% of adults now back legal cannabis use.
Here’s what’s shaping the market:
| Change | What’s New | Why It Matters |
|---|---|---|
| Product Types | Canna-beverages | Brings in new customers |
| Sales Channels | Consumption lounges | More places to buy |
| Consumer Base | More age groups | Bigger market reach |
Bottom line: The market’s set to grow 24.03% each year from 2022 to 2027. That’s an extra $46,904.91 million up for grabs.
Think about it: We’re not just seeing more sales – we’re seeing a complete shift in HOW people use cannabis. From drinks to lounges, it’s becoming part of everyday life.
