Cannabis Growers Association: Marketing Resources

If you’re in the cannabis business and looking to boost your marketing, joining a Cannabis Growers Association (CGA) might be the game-changer you need. Here’s a quick rundown of what a CGA offers and how it can benefit your business:

Focused Marketing Support: Access to cannabis-specific marketing advice, tools, and resources.
Learning Opportunities: Stay updated with the latest in cannabis marketing through webinars, blog posts, and podcasts.
Networking: Connect with peers in the industry to exchange ideas and explore collaboration opportunities.
Enhanced Credibility: Membership can enhance your business’s reputation.
Business Growth: Implementing new marketing strategies can attract more customers.

CGAs provide valuable resources like the Cannabis Marketing Starter Kit, guides on navigating social media advertising policies, and tips for branding. They also offer free newsletters and podcasts for staying on top of trends, with exclusive resources available for members. Learn from success stories of cannabis businesses that have seen significant growth through CGA resources. Whether you’re new to the industry or looking to scale, joining a CGA can provide the tools and community support to succeed.

Benefits of Joining a CMA

Joining a Cannabis Marketing Association can really help a cannabis business. Here’s why:

Focused Help: They give you access to marketing stuff that’s all about cannabis. This means you don’t have to waste time making your own from scratch.
Learn Stuff: Through talks, online posts, and events, you can keep up with what’s new in cannabis marketing.
Meet People: It’s a great way to find others in your field to swap ideas with, or even find people to work with.
Look Good: Being part of a CMA can make your business seem more trustworthy.
Grow Your Business: With all the new marketing skills and ideas you get from a CMA, you can attract more customers.

In simple terms, joining a CMA can give you the tools and community you need to stand out and do well in the cannabis market. Whether you’re just starting or have been around for a while, there’s something for everyone.

Key Marketing Resources from Cannabis Growers Associations

This part talks about the top marketing help you can get from Cannabis Growers Associations to boost your business’s marketing game and make your online presence stronger.

Cannabis Marketing Starter Kit

The Cannabis Marketing Starter Kit is packed with webinars, blogs, podcasts, and checklists. It’s like a map for doing marketing the right way in the cannabis world, useful for both new and old businesses.

What you’ll find in the Starter Kit:

Webinars on topics like advertising on social media, email marketing, and making your cannabis company stand out
Blog posts with the latest tips and news on digital marketing for cannabis
Podcasts with talks from people who’ve done well in cannabis marketing
A 13-page guide with lists and templates to help you plan your marketing

Using these tools, cannabis businesses can learn the dos and don’ts of marketing, saving time and avoiding common mistakes.

This guide is a must-have for keeping up with what’s allowed and what’s not on major social media platforms regarding cannabis ads. It gives tips for navigating digital marketing campaigns within the rules.

The guide includes info for platforms like:

Facebook
Instagram
Twitter
Snapchat
Pinterest
YouTube

It details what kind of cannabis content you can and cannot post, helping you avoid getting your account in trouble.

The guide also offers ideas on how to promote your cannabis brand within the rules, like using influencers, focusing on educational content, and more.

Cannabis Brandbook Guide

The Cannabis Brandbook Guide is like a workbook for figuring out your brand’s look and message, whether you’re starting fresh or revising an existing brand. It has exercises and frameworks to help you stand out.

It helps cannabis companies with:

Figuring out their brand’s mission and values
Understanding who their ideal customers are
Keeping their messaging and tone consistent
Designing visuals that match their brand

Getting these basics right helps connect with customers and makes your cannabis products or shops more noticeable.

4/20 Marketing Checklist

This checklist has smart strategies and tips for making your 4/20 marketing stand out, no matter your budget. It’s set up so cannabis retailers and brands can easily use the ideas.

The checklist helps with:

Coming up with unique 4/20 sale ideas to draw in customers
Planning out your social media posts with an editorial calendar
Using ads to remind past customers about the holiday
Working with influencers to reach more people
Sending reminders through email and text about holiday shopping

This list puts together the best promotional ideas for the cannabis industry, making 4/20 campaign planning a breeze.

Leveraging Free and Exclusive Resources

Free Newsletters and Podcasts

Cannabis marketing groups offer free newsletters and podcasts that talk about the latest trends, tips, and news in the world of cannabis marketing. These are great for keeping up with what’s new without spending a dime.

Here’s what you can get for free:

Newsletters: These come to your inbox weekly or monthly, filled with articles on things like how to use social media, SEO, and email marketing for your cannabis business.
Podcasts: Listen to talks with big names in cannabis marketing about branding, following rules, analyzing your efforts, and more.
Webinars: Every now and then, they host online seminars on both basic and advanced marketing topics. Don’t worry if you miss one; they’re recorded so you can watch them later.

Even though they’re free, these resources from marketing groups are packed with useful tips and ideas for anyone looking to better their cannabis marketing game.

Exclusive Member Resources

If you’re okay with paying a membership fee, you can get your hands on some top-notch marketing tools and opportunities, including:

Members-Only Webinars: These webinars go deeper into topics like paid ads, email marketing, working with influencers, and checking your progress.
Marketing Toolkits: Get your hands on detailed guides that cover the basics of marketing your cannabis business. They come with templates and examples to help you get started. They update these every year.
Online Forums: A space to talk directly with other people in cannabis marketing. Share tips, ask for advice, and team up on projects.
Job Boards: A special place to find job openings in cannabis marketing, whether you’re hiring or looking for work.
Local Meetups: Meet other cannabis marketers in your area at these get-togethers. They often feature guest speakers.
Monthly Reports: Every month, you’ll get a report with the latest on digital marketing for cannabis, including stats, success stories, and what’s trending.

Paying members get access to these extra resources, which offer more detailed support for cannabis businesses aiming to improve their online presence and attract more customers.

Case Studies

Here we’ll share stories of real cannabis companies that got better at marketing by using resources from Cannabis Marketing Associations.

[Brand 1] Success Story

[Brand 1] makes cannabis edibles in California. At first, they had a hard time getting people to buy their products.

They joined a local Cannabis Marketing Association and learned a lot about using social media and working with influencers to talk about their products. Here’s what they did:

Made short, educational videos on Instagram and TikTok about why cannabis edibles are great
Worked with influencers who know a lot about cannabis to get the word out
Ran ads on Facebook and Instagram aimed at people likely to be interested in their area
Made their website easier to find on Google by using specific words like "cannabis gummies"

Three months after they started focusing on social media with help from the CMA, [Brand 1] sold 20% more online. Their educational videos also made people trust and like their brand more.

[Brand 2] Success Story

[Brand 2] has a few cannabis shops in three states. Even though they had many stores, they had trouble making sure their marketing was consistent.

They decided to join a Cannabis Marketing Association. They used the Cannabis Marketing Starter Kit to check their marketing and make a clear plan. For their big 4/20 sale, they followed the 4/20 Marketing Checklist for emails and social media posts.

Here’s what happened for [Brand 2]:

Their marketing became consistent across all stores
More people opened their emails, with a 30% increase
Their website got 15% more visits during the 4/20 sale
They gained thousands of new followers on social media

By using the CMA’s guides and tools, [Brand 2] was able to reach more people both online and in their stores. Joining the CMA really helped their marketing efforts.

Getting Involved with a CMA

Becoming a CMA Member

If you want to join a Cannabis Marketing Association (CMA), here’s what you need to know:

Sign Up: Go to the CMA website and pick the type of membership that fits what you need and how much you can spend. You can choose from options for just one person, a small team, or a whole company.
Fees: If you’re joining by yourself, it might cost about $50 a month. For a small team of up to 10 people, it could be between $150 and $300 a month. If you have a big company, they’ll make a special plan just for you.
Portal Access: After you sign up, you’ll get into the CMA Member Portal. This is where all the special stuff is, like marketing tools, forums to talk with others, and more.

Being a member gives you lots of perks, like:

Getting into webinars and events just for members
Being able to post jobs or find a job through the CMA job board
Downloading helpful guides, templates, and toolkits
Getting monthly reports and newsletters about what’s new in cannabis marketing

Joining means you’ll learn a lot and meet others who do what you do.

Attending Educational Events

CMAs have events to help you learn more and meet people in the cannabis marketing world.

Webinars

These happen every week on things like how to do ads on social media, email tips, and making your brand stand out.
You’ll hear from experts and can ask them questions.
If you miss it, don’t worry. They record them so you can watch later.

Conferences

These are big events in places where a lot of cannabis stuff happens, like LA or Denver.
You’ll hear from big names in the business and go to special sessions to learn more.
Plus, you’ll meet lots of people.

Meetups

These are more laid-back and happen in many cities.
It’s a good way to meet local marketers and hear from local experts.

Look at the CMA website’s Events page to find out when and where things are happening.

Joining the Community

CMAs also have online places where members can talk and share:

Discussion Forums: You can ask questions, give advice, and share stories with others.
Blog: You can write a post to share what you know about cannabis marketing.
Podcast: You might get a chance to talk about your experiences on the CMA podcast.
Resources: You can help make free tools and templates for everyone.
Mentorship: You can guide someone who’s new and looking for help.
Leadership: You could take on a bigger role to help lead the CMA community.

Getting involved is a great way to make a name for yourself and learn from others. Think about what interests you and jump in!

Conclusion

If you’re in the cannabis business, joining a Cannabis Growers Association (CGA) and using what they offer can really help your business do better online and bring in more customers.

Here’s why joining a CGA is a good idea:

You get marketing advice and tools that are just right for the cannabis world. This means you don’t have to start from scratch and can save time and energy.
You’ll always know the latest about how to market cannabis online, thanks to free stuff like newsletters, webinars, and podcasts.
It’s a great way to meet other people who do what you do. You can work together, share ideas, find new team members, or grow your network.
Being part of a group like this makes your business look more reliable.
With special, members-only tools like detailed guides, templates, online chats, and job boards, you can make your marketing even better.
You can learn from stories about other cannabis companies that grew with the help of CGAs.
Going to events, either online or in person, is a great way to learn new things and meet important people in the industry.

In short, Cannabis Growers Associations give you the specific help, tools, and friends you need to face the unique challenges of marketing cannabis. Using their advice can help you get your marketing right, so you can attract and keep more customers.