Cannabis Business Times Conference: Marketing Insights

If you’re diving into the cannabis industry or looking to enhance your existing business, the Cannabis Business Times Conference offers invaluable insights. Here’s a quick rundown of what you’ll learn:

SEO Best Practices: How to make your site more visible online.
Content Marketing Techniques: Engaging your audience with valuable content.
Marketing Automation: Streamlining your marketing efforts with the right tools.
Tracking and Optimization: Understanding the impact of your campaigns.
Innovative Case Studies: Real-world success stories from the cannabis industry.
Industry Trends: Staying ahead with the latest marketing strategies.

This event is a must for anyone in the cannabis business looking to grow their brand and connect with customers more effectively.

Embracing SEO Best Practices

Experts talked about how important it is for cannabis websites to show up higher in search results. They gave some advice like:

Make sure your website and articles have the right keywords that people search for, such as "CBD oil for pain" or "medical marijuana doctors." This helps your site appear in search results.
Make your website faster by using smaller images, cleaner code, and better hosting. Quick websites are better for visitors and help with SEO.
Get links from other reputable cannabis sites. This tells search engines your site is trustworthy and relevant.

ProGrowth can help with checking your site’s SEO, making content better, getting good links, and keeping an eye on how well your keywords are doing.

Content Marketing Techniques

Content marketing was a big topic too. Here’s what was suggested:

Keep writing blog posts and articles about things related to cannabis, like new products, news, health benefits, and laws. This keeps visitors interested and can be shared around.
Use social media like Twitter, Facebook groups, and Reddit to share your content. Videos and podcasts are also good ways to reach people.
Make sure your content is useful and not just trying to sell something. It’s important to be seen as helpful and knowledgeable.

ProGrowth offers services like blogging, handling social media, making videos, and more to help your brand stand out and build trust.

ProGrowth Marketing Automation Platform

The conference also talked about using software to send out emails and ads more effectively, and keep track of how well they’re doing. ProGrowth has a special tool for this that’s made for the cannabis industry.

Optimizing Campaigns Through Tracking

Knowing how well your ads and calls to action are doing is crucial. By keeping an eye on these, cannabis marketers can make sure they’re spending their money wisely. ProGrowth uses tools to track calls and integrates with CRM to show how well campaigns are performing.

Innovative Cannabis Marketing Case Studies

The Cannabis Business Times Conference showed off some really cool and successful marketing stories from the cannabis world. These examples give us a peek into how some brands have managed to get more people interested, involved, and buying their products.

Planet 13’s Experiential Dispensary Marketing

Planet 13, a cannabis shop in Las Vegas, has taken a unique approach by making shopping a fun and interactive experience. They’ve set up a huge store with things like light shows and high-tech displays that grab your attention.

By turning shopping into something more like an adventure, they’ve gotten a lot of people talking and coming back for more. Here’s what they’ve achieved:

They see over 3,000 customers each day
They’ve made $230 million in sales
Their brand is now well-known, even among visitors to the city

This shows that focusing on creating fun experiences can really pay off.

Cann, a company that makes cannabis drinks, has done a great job building a community on Instagram. They share cool photos and videos, interact a lot with their followers, and encourage customers to share their own photos with the product.

They also use hashtags like #SativaSaturday to get more people involved. This approach has helped them turn their social media followers into loyal customers, proving that being active and engaging on social platforms can help grow a brand.

Flowhub’s Partnership Marketing for Industry Events

Flowhub came up with a smart idea for cannabis trade shows and conferences. They sponsored spots where people could charge their phones and laptops. Instead of just having a regular booth, they offered something useful and got to have good chats with potential partners about their cannabis retail software.

This strategy of helping out and creating partnerships at events has helped Flowhub get noticed and grow their brand.

Key Cannabis Industry Trends to Watch

The Cannabis Business Times Conference showed us some important trends that every cannabis brand should know about to stay ahead and keep growing. These trends include using social media to sell products, smarter advertising, making your messages fit better with local areas, and working with influencers.

Social media sites like Instagram and TikTok are becoming key places for people to find and even buy cannabis products right there. Brands that do well here can reach new people and sell more.

Here’s what we learned:

Work with social media influencers who fit well with your brand
Make posts and Stories that people can shop from easily
Offer special deals to get people to buy from social media
Always follow the rules when selling on these platforms

Exploring Programmatic Advertising

Programmatic advertising, which is a smart way to buy ads, is getting bigger in the cannabis world. It lets you target your ads more carefully and get better results.

Some advice from the experts:

Use these ads to reach people based on what they like and do online
Try different things to see what works best
Keep an eye on important numbers to make sure you’re spending your money wisely

Localizing Your Messaging

As more places start to allow cannabis, brands need to make sure their messages connect with people in specific areas. Things like laws, words people use, and what people like can be different depending on where you are.

Some tips:

Learn about your local audience
Make messages that fit with the local culture
Work with local influencers
Use the right language and offers for your ads

Leveraging Influencer Campaigns

Most people trust what others say over what brands say, so working with influencers is really important. They can help teach people about your products and make your brand seem more trustworthy.

How to do it right:

Make sure influencers really like your product
Get them to share their real experiences
Look at how well the campaign is doing
Pay influencers with free products, money, or both

Keeping an eye on these trends can help cannabis brands make smart choices as they grow their online and offline presence. The tips from the Cannabis Business Times Conference are practical and can help you take advantage of new chances.

Conclusion and Key Takeaways

The Cannabis Business Times Conference is a big deal for people working in the cannabis industry. It’s a place where they can learn from each other about how to make their businesses better. Here’s what we learned this year:

Make your website easy to find on the internet. This means making sure your website works fast, linking to other respected cannabis sites, and using the right words that people search for.

Share interesting and helpful stuff on your blog, social media, and through videos. When you give people good information, they start to trust your brand more.

Use tools that help you send messages and ads to the right people at the right time. These tools also let you see how well your ads are doing so you can make them even better.

Talk to your audience in a way that feels personal. Use local stories, work with people who are influential on social media, and try selling directly through social media platforms. Making real connections with people helps a lot.

Stay up-to-date with new ways to advertise and connect with people. The cannabis industry is always changing, so being able to change your approach is important to stay ahead.

These tips from the conference can help cannabis brands get more people to visit their websites, get more leads, be seen as trustworthy, sell more, and grow their businesses.