Cannabis Abandoned Cart Email Guide [2024]

Want to boost sales for your cannabis online store? Here’s how to crush it with abandoned cart emails:

Send fast: Hit customers within 20 minutes of cart abandonment
Get personal: Use customer data to tailor your message
Show the goods: Clear product pics and a strong "Buy Now" button are key

Why bother? Check this out:

Stat	Value
Customers planning to return	75%
Open rate	41.18%
ROI	$38 for every $1 spent

Key tips for killer cannabis cart emails:

Timing: Send 3 emails – 1 hour, 12 hours, and 24 hours after abandonment
Personalization: Use customer’s name and show exact cart items
Design: High-quality images, clear CTA, mobile-friendly
Offers: Limited-time deals or free shipping to nudge buyers
Segmentation: Group customers by product type and user type

Remember: Follow legal rules, track your results, and keep testing. With the right approach, you’ll be snagging those lost sales in no time.

Why Shoppers Leave Carts in Cannabis Online Stores

Cart abandonment is a big problem for cannabis e-commerce. Let’s look at why customers bail and how it hurts businesses.

Common Reasons for Unfinished Purchases

Surprise Costs: Hidden fees are a deal-breaker. 55% of shoppers ditch their carts when they see unexpected charges.
Forced Account Creation: 34% of buyers leave when they have to create an account.
Slow Website: 26% of shoppers won’t wait for slow pages.
Complex Checkout: A confusing checkout process drives customers away.
Trust Issues: Cannabis shoppers need to feel safe sharing their info.

Effects on Cannabis Businesses

Cart abandonment hits cannabis shops hard:

Lost Sales: With a 69.80% abandonment rate, 7 out of 10 potential sales vanish.
Wasted Ad Spend: You lose money on ads when customers leave.
Inventory Problems: Abandoned carts mess up stock predictions.
Skewed Data: High abandonment rates throw off your analytics.

Emil Kristensen, CMO of Sleeknote, says:

"…it’s incredibly frustrating to successfully move a shopper through the sales funnel and create offers that are enticing enough to pique their interest, only to inevitably lose them at the point of purchase."

To fix this, cannabis stores need to:

Show clear pricing
Offer guest checkout
Speed up their websites
Simplify the buying process

In the cannabis world, trust is key. Build it, and sales will follow.

Legal Rules for Cannabis Cart Reminder Emails

Sending cart reminders for cannabis products? You need to follow some strict rules. Here’s what you need to know:

Age Verification

You MUST make sure your customers are old enough. That means:

21+ for recreational use
18+ for medical use (with a doctor’s okay)

Don’t rely on simple age gates. Use advanced methods like facial recognition or ID checks.

"Simple age gates just don’t cut it for keeping kids away from cannabis products online."

Location Matters

Cannabis laws are a patchwork across the US. You need to:

Check where your customer lives
Know the laws for that state

Remember: 37 states allow medical use, but only 24 allow recreational use.

Get clear permission before sending marketing emails
For cart reminders, you can use "legitimate interest"
ALWAYS include an unsubscribe link
Tell people why you’re emailing them

What to Put in Your Emails

Stick to cart info, not promotions
Don’t use tricky subject lines
Be upfront about your email practices in your privacy policy

What Happens If You Break the Rules?

The consequences can be HUGE:

Fines up to €20 million or 4% of your global revenue (GDPR)
You could lose your business license
Legal headaches and lost money

Don’t take chances. Follow these rules to keep your cannabis email marketing legal and safe.

Tips for Better Cannabis Cart Reminder Emails

When and How Often to Send

Timing is crucial. Here’s what works:

First email: 1 hour after abandonment
Second email: 12 hours later
Final reminder: 24 hours after abandonment

This three-email approach gets results. Omnisend found it led to 24.94 orders on average, compared to 14.76 with a single email.

Making Emails Personal

Boost engagement with personalization:

Use the customer’s name in the subject line
Show their exact cart items
Add product recommendations based on browsing history

B-Wear Sportswear saw a 40% sales increase after switching to dynamic product images.

Email Look and Content

Design matters:

Use high-quality product images
Create a clear, eye-catching CTA button
Keep it simple and mobile-friendly

Email Element	Best Practice
Subject Line	Short, personal, urgent
Images	High-quality product photos
CTA Button	Contrasting color, clear text
Copy	Brief, friendly, benefit-focused

"Cart abandonment emails are now essential for ecommerce. They recapture sales and meet consumer expectations." – Greg Zakowicz, Omnisend senior ecommerce expert

Key Parts of Good Cannabis Cart Reminder Emails

Product Reminders

Show customers what they left behind. Include clear images of the products in their cart. This visual cue can reignite their interest and push them to buy.

B-Wear Sportswear saw a 40% jump in sales after adding dynamic product images to their emails. That’s the power of visual reminders.

Element	Do This
Product Images	Clear, high-quality photos
Product Details	Short description, price, quantity
Layout	Clean, works on mobile

Strong Call-to-Action

Your CTA needs to pop. Tell customers exactly what to do next. Use words that create urgency.

One study found emails with a single CTA boosted clicks by 371% and sales by 1617%. That’s why you need a focused, compelling CTA.

Good CTA examples:

"Complete Your Order Now"
"Return to Your Cart"
"Finish Shopping"

Special Offers

Limited-time deals can nudge customers to buy. Try a small discount or free shipping.

Island Olive Oil got 27.67% of its email revenue from abandoned cart emails with special offers. Incentives work.

Tips for offers:

Set a time limit
Make it exclusive for cart abandoners
Don’t cut into your profits

Grouping Customers for Cannabis Cart Emails

Smart customer grouping can boost your cannabis cart emails. It’s all about sending the right message to the right people.

By Product Type

Tailor your emails to what’s in the cart. Each product type needs its own spotlight:

Product	Email Focus
Edibles	Taste, dosage, kick-in time
Oils	Strength, how to use, effects
Flower	Strain info, THC/CBD levels
Topicals	Pain relief, skin benefits

Got CBD oil in the cart? Talk up its health perks and easy use.

By Customer Type

Know your audience. Different users, different needs:

User	Email Approach
Medical	Symptom relief, product effectiveness
Recreational	Fun factor, social use
Newbies	Education, safety first
Regulars	Loyalty perks, bulk deals

Happy Cabbage Analytics uses this trick. Ryan Herron, their Co-Founder, says:

"Happy Cabbage Analytics spots different customer groups likely to buy specific products at certain times. No more one-size-fits-all messages."

Tools for Cannabis Cart Reminder Emails

To run effective cart reminder campaigns, you need the right software. Here’s what to look for:

Email Marketing Software

When choosing email software for your cannabis store, focus on these key features:

Feature	Why It Matters
Cannabis-friendly	Keeps your account safe
Automation	Sends reminders on time
Segmentation	Targets specific groups
Mobile-friendly	Reaches customers on the go
High delivery rates	Gets emails to inboxes
Customizable templates	Keeps your brand consistent

Top picks for cannabis businesses:

1. Moosend

Starts at $9/month for 500 subscribers. Offers a 30-day free trial with unlimited sends. You can set up automated cart reminder sequences.

2. Klaviyo

Free for up to 250 contacts. Integrates with e-commerce platforms and combines email and SMS marketing.

3. MailerLite

Free for up to 1,000 subscribers. Good for small to medium cannabis brands. Includes pop-ups and landing pages.

Tracking Tools

To improve your emails, you need to measure their impact. Look for software that tracks:

Open rates
Click-through rates
Conversion rates
Revenue generated

Many email platforms have built-in analytics. For deeper insights, try:

Google Analytics: See how people behave on your site after clicking your emails
UTM parameters: Find out which emails drive sales

Here’s a benchmark: Cart reminder emails typically see a 45% open rate and a 10% conversion rate. How do your campaigns stack up?

Checking How Well Cannabis Cart Emails Work

Let’s look at the key numbers you need to track for your cannabis cart reminder emails. Here’s what matters and how to make them better.

Numbers That Count

Keep an eye on these:

Metric	What It Means	Good Looks Like
Open Rate	People who opened the email	Over 45%
Click-Through Rate	People who clicked a link	Over 21%
Conversion Rate	Emails that led to a sale	Over 10.7%
Cart Recovery Rate	Abandoned carts recovered	Over 20% is great

To figure out your cart recovery rate:

(Recovered orders / Total abandoned carts) x 100

If 100 people ditch their carts and 20 come back to buy, you’ve got a 20% recovery rate.

Mix It Up

Want better results? Try these:

1. Play with subject lines

Open rates not great? Test these:

Name-drop the product
Add some urgency ("Cart closing soon!")
Ask a question ("Forgot your stash?")

2. Tweak the email itself

Try:

Pictures vs. just words
Different colors and text for your "Buy Now" button
Suggesting products based on what they like

3. Time it right

Send your first email:

Right after they leave
A day later
Two days later

Change ONE thing at a time. That way, you’ll know what’s working.

Use Google Analytics to see what people do on your site after clicking your emails. Set it up to track when people come back and buy.

Fixing Problems with Cannabis Cart Emails

Let’s tackle two big issues that can tank your cannabis cart emails: spam folders and mobile display.

Avoiding Spam Folders

Getting to the inbox is key. Here’s how:

Clear subject lines: Skip "AMAZING DEAL!!!" Go for "Your cart is waiting".
Clean list: Email only those who’ve opted in. Keeps complaints down, sender score up.
Follow rules: Include your address and unsubscribe link. It’s the law.

Do This	Not This
Use one sender name	Switch sender names
Use a dedicated IP	Share IPs with others
Keep list clean	Buy email lists

Mobile-Friendly Emails

Over half of emails open on phones. Make yours work:

Be brief: Mobile users skim. Get to the point.
Tap-friendly buttons: Big, easy-to-hit CTAs.
Test everywhere: Check on different devices before sending.

Fun fact: 70% of people delete emails that look bad on mobile. Don’t be that email.

What’s Next for Cannabis Cart Reminder Emails

The cannabis industry is changing fast, and so are cart recovery tactics. Let’s look at two key areas shaping the future of abandoned cart emails in cannabis.

Smart Computer Programs

AI tools are changing how cannabis businesses handle cart abandonment. These programs can:

Guess what customers might do
Customize messages on the fly
Pick the best times to send emails

Persado‘s Dynamic Motivation tool is a good example. It personalizes messages based on how customers browse and what they like. And it works:

"Big brands using Dynamic Motivation can boost online sales by 3-5% in just weeks."

This tech beats human-written messages 96% of the time, getting more people to open and buy.

Using Multiple Ways to Reach Customers

Cannabis businesses aren’t just sticking to emails anymore. They’re using different channels:

Channel	What it does
Email	Sends custom reminders
SMS	Quick alerts
Push notifications	Brings app users back
Social media ads	Reminds people across platforms

Big companies like Apple and Nike are already doing this. Take Nike:

"Nike lets customers use its website and app to look at and customize products, check if nearby stores have what they want, and scan items in-store for more info."

Cannabis businesses can do similar things. By reaching out in different ways, they might boost sales by up to 90%.

Wrap-up

Don’t sleep on abandoned cart emails for your cannabis business. They’re a goldmine for recovering lost sales.

Here’s the deal:

Send that first email FAST. We’re talking hours, not days.
Make it personal. Use names and show what they left behind.
Keep it simple. Clear design, strong CTAs.
Throw in a sweetener. Maybe a discount or free shipping.
Don’t just stick to email. Try SMS, push notifications, social ads.
Always be testing. Good abandoned cart emails can crush it:

Metric	Performance
Open rate	41.18%
Click rate	9.50%
Revenue per recipient	$5.81

The cannabis market‘s booming. By 2024, we’re looking at $38.4 billion in spending. With 165,000+ businesses predicted, you need every edge you can get.

So keep refining that abandoned cart game. Stay on top of trends, test new stuff, and always put your customers first.

FAQs

What’s the best way to handle cart abandonment emails?

For cannabis cart abandonment emails, speed and personalization are key. Here’s what you need to do:

Hit send within an hour of abandonment
Use a clear subject line like "Complete your order now"
Show abandoned items with clickable links
Add a strong CTA button: "Finish Your Purchase"
Create urgency with a limited-time offer

Island Olive Oil nailed this approach. Their cart emails now make up 27.67% of email revenue, from just 0.54% of total sends. That’s a big win.

How do I write a killer abandoned cart email?

For a cannabis cart abandonment email that converts:

Grab attention with a catchy headline
Show what’s left in the cart
Suggest related products
Include a clear CTA
Offer a small discount or free shipping
Address common worries (shipping, returns)

Try this template:

Subject: Hey, you forgot something! Complete your order now

Hi [Name],

Look what you left behind:
[Product list with images and prices]

Want 10% off? Use code COMEBACK at checkout.

[CTA Button: Finish Your Order]

P.S. Orders over $50 ship free!