Cannabis Influencer Marketing: 5 Tips for Website Traffic

Here’s a quick guide to using cannabis influencers to boost your website traffic:

Find the right influencers using hashtags and tools
Plan partnerships with clear goals and methods
Create engaging, rule-compliant content
Spread content across platforms and use programmatic ads
Track results and improve campaigns

Tip	Key Action
1. Find influencers	Use hashtags, tools like Hi-Curious
2. Plan partnerships	Set goals, choose collaboration type
3. Create content	Use short videos, follow cannabis rules
4. Spread content	Try programmatic ads, share on multiple platforms
5. Track and improve	Use analytics, adjust based on performance

These tips help cannabis businesses reach more people, build trust, and increase sales while navigating strict marketing rules.

1. Find the Best Cannabis Influencers

Finding good cannabis influencers is key for your marketing campaign. These influencers can help promote your brand to potential customers. Here’s how to find them:

Use Hashtags to Find Influencers

Look for cannabis influencers on social media using hashtags:

Search for hashtags like #cannabis, #marijuana, #CBD on Instagram
Use tools like Display Purposes to find popular hashtags in your niche
Look at posts with these hashtags to find influencers

Try Influencer Marketing Tools

Use tools made for finding influencers:

Tool	What it does
Hi-Curious	Connects cannabis brands with influencers
AspireIQ	Helps find influencers using keywords and hashtags

Check Influencer Stats and Audience

Before working with an influencer:

Look at their follower count
Check their engagement rate (likes, comments per post)
Make sure their audience matches your target customers
Review their content to see if it fits your brand

2. Plan Your Influencer Partnership

Planning your work with influencers is key for a good cannabis marketing campaign. Here’s how to do it:

Set Clear Goals

Before you start, decide what you want to achieve. This could be:

Getting more people to know about your brand
Bringing more visitors to your website
Finding new potential customers
Increasing sales

Make sure your goals fit with your overall business plans.

Choose How to Work Together

There are different ways to work with cannabis influencers:

Method	How it works	What it’s good for
Giving free products	Send products to influencers for reviews or posts	Getting more brand awareness
Affiliate marketing	Influencers promote your products and get a cut of sales	Boosting sales
Paid posts	Pay influencers to make content or join events	Increasing brand awareness and website visits

Think about:

How much money you can spend
What kind of content you want
How you’ll track if it’s working

Follow Rules and Brand Values

Cannabis marketing has strict rules. Make sure:

Influencer content follows local and national laws
Posts match your brand’s message and values
Influencers clearly say they’re working with your brand

3. Make Good Content for Campaigns

When creating content for cannabis influencer marketing campaigns, keep these key points in mind:

Use Short, Different Types of Content

Keep your content brief and interesting. Try using:

Content Type	Description
Short videos	Show product features or benefits
Reels	Highlight customer experiences
Stories	Give behind-the-scenes looks

Using different content types helps keep people interested in your brand.

Follow Cannabis Marketing Rules

Cannabis marketing has strict rules. Make sure to:

Don’t directly mention your product or its effects
Avoid content that might appeal to minors
Clearly state if content is sponsored
Target adults 21+ (or legal age in your area)

Following these rules helps you avoid legal issues and make effective content.

Use Customer-Made Content

Customer-made content builds trust. Try using:

Type of Content	Examples
Reviews	Written or video testimonials
Photos/Videos	Customers using your product
Stories	Customer experiences with your brand

Showing real customers helps create a sense of community and proves your product’s worth.

4. Spread Influencer Content

Try Programmatic Ads

Programmatic ads can help share influencer content on many websites. This method lets you reach more people and get more visitors to your website. Here’s what to think about:

Aspect	Details
Targeting	Choose who sees your ads based on age, interests, and behavior
Ad types	Use different kinds of ads like pictures, videos, or ads that look like regular content
Money	Divide your budget among different websites and ad types to get the best results

Posting influencer content on different social media platforms can help more people see it. Each platform is different, so change your content to fit each one.

Here’s what to do:

Make content that works well on each platform (like the right picture size or video length)
Share the same content on different platforms to reach more people
Talk to people who comment on your posts to build a community

Work Around Platform Limits

Social media sites have strict rules about cannabis content. Here are some ways to follow the rules:

Strategy	Description
Use careful language	Don’t say "cannabis" directly. Use other words to talk about your brand
Teach people	Make content that teaches people about cannabis instead of selling products
Work with influencers	Team up with people who already have followers and know how to follow the rules

5. Track and Improve Campaign Results

To make your cannabis influencer marketing work better, you need to check how it’s doing and make changes. This helps you get more people to visit your website and buy your products.

Set Up Tracking Tools

Use these tools to see how well your campaign is working:

Tool	What it does
Google Analytics	Shows website visits, how people use your site, and sales
Tagger by Sprout Social	Gives reports on how influencers are doing
Influencer marketing platforms	Special tools for tracking influencer campaigns

These tools help you understand how your campaign is doing so you can make smart choices.

Look at Key Numbers

Pay attention to these important numbers:

How many people saw your content
How many people liked, commented, or shared your content
How many people visited your website
How many people bought something or signed up for emails

By looking at these numbers, you can see what’s working and what’s not.

Make Changes Based on What You Learn

After you look at how your campaign is doing, make changes to make it better:

What to change	How to do it
Content	Focus on the types of posts people like most
Influencer partnerships	Work more with influencers who bring in more visitors and sales
Who you’re trying to reach	Focus on the groups of people who respond best to your campaign

Conclusion

By using these five tips, cannabis businesses can use influencer marketing to get more people to visit their website and know about their brand. Influencer marketing helps cannabis businesses reach more people, build trust, and sell more products. Here’s a quick look at what we covered:

Tip	What it does
Find good influencers	Helps you connect with the right people to promote your brand
Plan partnerships	Makes sure you and the influencer work well together
Make good content	Keeps people interested in your brand
Share influencer content	Gets your message to more people
Check how it’s working	Helps you make your marketing better

Remember these main points:

Influencer marketing is a good way for cannabis businesses to reach more people and build trust.
Finding the right influencers, planning how to work together, and making good content are important for a good influencer marketing campaign.
Sharing influencer content and checking how well it’s working can help businesses get the most out of their influencer marketing.

FAQs

Can influencers promote cannabis?

Yes, influencers can promote cannabis on social media platforms like Instagram, Facebook, Twitter, and TikTok. However, they must follow certain rules:

Platform Rules	Legal Requirements
No direct sales	Follow FTC guidelines
Risk of account removal	Comply with state laws
Content may be censored	Disclose partnerships

When promoting cannabis, influencers should:

Clearly state if content is sponsored
Make sure product claims are true
Back up claims with lab tests and expert opinions
Know and follow their state’s laws on cannabis promotion

Do’s	Don’ts
Use clear language	Make false claims
Show lab test results	Promote direct sales
Follow state laws	Target underage users
Disclose partnerships	Hide sponsored content

While influencers can talk about cannabis, they need to be careful and follow the rules to avoid problems.