SKU rationalization is key for cannabis businesses to boost profits and cut costs. Here’s what you need to know:
- Trim excess stock and focus on top sellers
- Improve cash flow and meet customer needs
- Regular inventory checks and data-driven decisions are crucial
Quick guide:
- Analyze sales data
- Cut slow movers
- Match stock to demand
- Work with suppliers
- Monitor key metrics
Challenges:
- Getting staff on board
- Keeping customers happy
- Staying compliant
Focus on your best products to simplify choices and improve your bottom line.
Benefit | Impact |
---|---|
Less excess stock | Lower storage costs |
Better cash flow | More growth money |
Higher customer satisfaction | More sales and loyalty |
Easier inventory management | Less time and fewer errors |
Start your SKU cleanup now to streamline your business and boost profits.
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1. Inventory Problems in Cannabis Stores
Cannabis retailers face unique inventory challenges:
1.1 Too Much Stock and Poor Sales
Overstocking ties up cash and leads to waste:
- Products expire or lose potency
- Storage costs rise
- Cash flow suffers
"In 2020, about two thirds of cannabis retailers were profitable, but by 2022, that number dropped to 31%."
This drop shows how inventory issues hit profits.
1.2 Following Cannabis Rules
Strict rules make inventory management complex:
- Weekly full audits often needed
- Inaccurate reports risk fines or license loss
- Secure storage required
These rules add costs and time.
1.3 Keeping Up with Customer Wants
Cannabis preferences change fast:
Trend | Inventory Impact |
---|---|
CBD products rise | More wellness items needed |
Edibles and vapes demand | Expand beyond flower |
Older adult interest | Stock medical-use products |
Missing these shifts can mean lost sales and unhappy customers.
Smart inventory strategies, like SKU rationalization, can help tackle these issues.
2. How to Use SKU Rationalization
Here’s how to rationalize SKUs:
2.1 Look at Sales Numbers
Check your POS data for:
- Top sellers by volume and profit
- Slow movers
- Frequent stockouts
List your best and worst performers.
2.2 Check Inventory Expenses
Calculate costs for:
- Storage
- Expired or damaged goods
- Unsold items
Example: Too many quick-expiring edibles waste money.
2.3 Predict Customer Buys
Use past sales and trends to guess future demand:
- Seasonal changes
- New product trends
- Local law changes
2.4 Choose Products Wisely
Set rules for keeping products:
Factor | Question |
---|---|
Profit | Does it make enough? |
Uniqueness | Is it different? |
Demand | Do people ask for it? |
Supply | Can we get it easily? |
Use these to decide what stays.
2.5 Work Better with Suppliers
Good supplier relationships help:
- Get better prices
- Have flexible ordering
- Learn about new products early
Discuss your inventory goals with suppliers.
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3. Tips for Cannabis SKU Rationalization
Key tips for optimizing your product mix:
3.1 Check Inventory Often
Regular checks spot issues fast:
- Full count weekly
- Use cycle counting
- Compare physical stock to records
Catch problems early and stay compliant.
3.2 Use Data to Make Choices
Let sales data guide you:
Data Point | Meaning |
---|---|
Sell-through rates | Product movement speed |
Inventory turnover | Stock replacement frequency |
Customer feedback | Product likes/dislikes |
Stock what sells, cut what doesn’t.
3.3 Keep Changing Your Product Mix
Stay flexible:
- Watch for new trends
- Test new items in small batches
- Phase out slow movers
Example: If high-potency edibles rise, adjust your stock.
"Inventory is a cannabis retailer’s largest cost center and primary revenue driver."
This shows why smart inventory management matters. Keep your stock lean, costs down, and profits up.
4. Solving SKU Rationalization Problems
Tackle common hurdles:
4.1 Getting Staff on Board
Bring your team along:
- Explain the ‘why’
- Train on new processes
- Reward good ideas
A California manager said: "We involved budtenders in SKU decisions. Their knowledge helped cut 20% of inventory without losing sales."
4.2 Keeping Customers Happy
Handle product removals:
Problem | Solution |
---|---|
Lost favorites | Offer alternatives |
Less variety | Focus on quality |
Confusion | Educate on curated selection |
An Oregon retailer noted: "After cutting SKUs from 1000 to 350, our average items per ticket jumped from 1.8 to 2.3. Customers found it easier to choose."
4.3 Following Changing Laws
Stay compliant:
- Partner with legal experts
- Use compliant software
- Train staff regularly
- Audit often
5. Checking if It’s Working
Measure the impact of SKU rationalization:
5.1 Important Numbers to Watch
Key stats to track:
Metric | Meaning | Goal |
---|---|---|
Average Transaction Value (ATV) | Spend per visit | Increase |
Average Cart Size | Items per transaction | Increase |
Time Per Transaction | Service speed | Decrease |
Inventory Turnover Rate | Stock sell-through speed | Increase |
Sell-through Rate | Stock sold in a period | 80% by markdown |
GMROI | Inventory cash flow/profit | Increase |
Example: ATV jump from $50 to $60 after cuts shows easier customer choices.
5.2 Keeping an Eye on Progress
Track weekly or monthly:
- Sales by Category
- Customer Retention
- Order Fill Rate (aim for >90%)
- Discount Usage (<18% of transactions)
- Employee Efficiency
"By tracking the top five KPIs for cannabis dispensary tracking, you can evaluate important factors in your dispensary, including customer retention, inventory management, employee efficiency, revenue, and advertising ROI."
Review SKU performance every six months to keep inventory lean.
6. Wrap-up
SKU rationalization boosts profits and cuts costs. Focus on top sellers and remove slow movers to:
- Cut excess stock
- Lower storage costs
- Improve cash flow
- Meet customer needs
Harborside Inc. checks inventory monthly and select items weekly to stay on trend.
"We follow state trends and track our own sales to predict demand and place orders", said Pedro Fonseca, Harborside Inc. GM.
To succeed:
- Check inventory often
- Use sales data
- Watch market trends
- Build supplier relationships
Remember, 70-80% of sales often come from 20-30% of products.
Growers House ($37.2M/year) and Cannabox ($4.2M/year) show how smart inventory choices lead to big wins.
Start your SKU cleanup today for a healthier bottom line.