Cannabis Social Media: Content Creation vs. Curation

Social media is crucial for cannabis businesses to reach customers and build brand awareness. This article compares two key strategies: content creation and content curation.

Quick comparison:

Aspect	Content Creation	Content Curation
Definition	Making original posts	Sharing others’ content
Control	Full control over message	Less control, but less work
Time	Can be time-consuming	Quicker, needs good sources
Brand image	Shows brand personality	Shows industry knowledge
SEO benefit	Yes	Not directly
Skills needed	Content production	Finding quality content

Key takeaways:

Content creation builds brand voice but takes more time
Curation saves time but requires finding good sources
Best approach often combines both strategies
Consider your resources and goals when choosing
Follow platform rules and cannabis laws for all content

The article covers how to create and curate content, legal considerations, and tips for an effective cannabis social media strategy.

Content creation for cannabis social media means making your own posts that your followers will like. This helps your brand stand out and connect with customers.

Defining Created Content

Created content is anything new that your brand makes. This can be:

Blog posts
Videos
Pictures
Social media posts

The main thing is that it’s new and hasn’t been shared before.

Content Types for Cannabis Brands

Cannabis brands can make different types of content:

Content Type	Description	Example
Educational	Teaches about cannabis	How to use CBD oil
Product-focused	Shows off your products	New strain review
Behind-the-scenes	Shows how your business works	Growing process video
Lifestyle	Shows how cannabis fits into daily life	Yoga with cannabis

Why Create Original Content

Making your own content helps your cannabis brand in many ways:

More people know about your brand
Followers like and trust you more
You become known as an expert
More people visit your website
Your website shows up higher in search results

Content curation for cannabis social media means finding and sharing good content made by others. This helps your brand keep up with what’s new, give useful info to your followers, and make friends with other cannabis businesses.

Defining Curated Content

Curated content is stuff others make that you share on your social media. This can be:

News articles about cannabis
Videos from other cannabis brands
Pictures with facts from cannabis researchers
Posts from other cannabis businesses

The main thing is to find good content your followers will like.

Where to Find Cannabis Content

Here’s how to find cannabis content to share:

Method	Description
Follow others	Watch other cannabis brands and news sites on social media
Search online	Look for good articles and studies about cannabis
Go to events	Meet other cannabis pros at meetups and talks
Join groups	Be part of online cannabis groups to learn what’s new

Sharing others’ content can help your cannabis brand:

Benefit	Explanation
Give good info	Your followers learn useful things
Look smart	People see you know a lot about cannabis
Make friends	You connect with other cannabis businesses
Save time	You don’t have to make all the content yourself
Get more likes	More people might see and like your posts

Creation vs. Curation: A Comparison

Side-by-Side Look at Creation and Curation

When choosing between making your own content and sharing others’ content for your cannabis social media, it’s important to know the main differences. Here’s a simple comparison:

What to Compare	Making Your Own Content	Sharing Others’ Content
Who owns it	You do	Someone else does
Time and work needed	More	Less
Skills needed	Making new things	Finding good stuff to share
Helps with search engines	Yes	Not directly
How it makes your brand look	Expert in cannabis	Good at finding useful info

Time and Money Needed for Each

Both making and sharing content need time and money, but in different ways:

Aspect	Making Your Own Content	Sharing Others’ Content
Time upfront	More	Less
Ongoing time	Less	More (to keep finding good content)
Money needed	More (for making content)	Less

How Each Affects Brand Image

The way you handle content can change how people see your brand:

Approach	Effect on Brand Image
Making your own content	People see you as knowing a lot about cannabis
Sharing others’ content	People see you as good at finding useful cannabis info

Both ways can help build trust with your audience, but in different ways. Making your own content shows off what you know, while sharing others’ content shows you’re up-to-date with cannabis news and info.

How to Create Content for Cannabis Brands

Making content for your cannabis brand can be hard, but with a good plan, you can make posts that people like and that make your brand stand out.

Making a Content Schedule

Before you start making content, plan out when you’ll post. This helps you stay organized and saves time. Here’s what to think about:

What to Plan	Examples
Content types	Blog posts, videos, social media posts
Topics	Cannabis education, product reviews, company news
How often to post	Daily, weekly, monthly
Important dates	Holidays, product launches, industry events

Following Legal Rules

As a cannabis brand, you must follow the rules when making content:

Follow social media platform rules
Don’t talk about illegal things
Label paid content clearly
Keep customer information private

Using Customer-Made Content

Content made by customers can help your brand. Here’s how to use it:

What to Do	Why It Helps
Ask customers to share their experiences	Builds trust
Make a brand hashtag	Increases engagement
Show customer reviews	Provides social proof
Work with customers on content	Creates authentic stories

Curating content for your cannabis social media means finding and sharing good information from other sources. This can help you save time, give useful info to your followers, and show that your brand knows a lot about cannabis.

Finding Good Cannabis Information Sources

To find good sources for cannabis information:

Look for trusted websites and blogs about cannabis news and education
Find experts in the cannabis industry who share good information
Join online groups about cannabis to learn about new trends

Adding Your Thoughts to Shared Content

When you share someone else’s content, it’s good to add your own ideas:

What to Do	Why It Helps
Give a short summary	Shows the main points
Add your own thoughts	Gives a new point of view
Ask questions	Gets people talking

When you share other people’s content, it’s important to do it the right way:

Always link to where you found the content
Use quotes to show what parts are from someone else
Don’t copy word-for-word; use your own words and give credit

Mixing Creation and Curation

Choosing the Right Mix for Your Brand

There’s no perfect way to mix making your own content and sharing others’ content. It depends on your brand and what you need. Think about:

How much time and money you have
What you want to achieve
Who your customers are

If You Have	You Might Want to
Small team, less money	Share more content from others
Big team, strong brand	Make more of your own content

Changing Your Plan Based on What People Like

Pay attention to how people react to your posts. See if they like your content or shared content more. Use this info to change your plan.

What to Do	Why It Helps
Try new things	Find what works best
Look at how people respond	Know what your followers like
Be ready to change	Keep your content fresh and liked

Checking What Works: Your Content vs. Shared Content

Keep track of how well your posts do. Look at:

How many people see your posts
How many people like or comment
How many people visit your website

Use tools like Google Analytics and social media reports to see what’s working. This helps you make smart choices about what to post.

Tool	What It Shows You
Google Analytics	Website visits from social media
Social media reports	Likes, comments, shares

Use this info to make your posts better and choose the right mix of your content and shared content.

Problems and Things to Think About

Social media platforms have strict rules about cannabis content. Breaking these rules can get your account shut down. To stay safe:

Know each platform’s rules
Follow their guidelines
Be careful about what you post

Keeping Your Message the Same

It’s important to have the same message across all your social media. This helps people know and trust your brand. Make sure:

Your brand voice is the same everywhere
Your message doesn’t change between platforms
You use the same style in all your posts

Sharing content can be tricky. To avoid problems:

Do This	Don’t Do This
Check where content comes from	Share without permission
Get permission to share	Post about illegal things
Be careful about what you say	Use language that could hurt your brand

Always make sure you’re not breaking any laws when you share content. This keeps your brand safe and trustworthy.

Wrap-Up

Main Differences: Creation vs. Curation

When it comes to cannabis social media, making your own content and sharing others’ content are two different ways to reach people. Here’s how they differ:

Aspect	Creating Content	Curating Content
What it is	Making new posts yourself	Sharing good posts from others
What it shows	Your brand’s ideas and knowledge	That you know what’s going on in cannabis
How it connects	Builds a strong link with your followers	Gives your followers useful info from many places
Time and effort	Takes more time to make	Takes less time, but you need to find good stuff

Picking the Right Plan for Your Cannabis Brand

To choose between making content and sharing it, think about:

What you want to achieve
Who you’re trying to reach
How much time and money you have

If You Have	You Might Want to
Lots of knowledge about cannabis	Make more of your own content
Not much time or money	Share more content from others
A mix of both	Use both making and sharing content

Using both making and sharing content can be a good way to reach more people and show that you know your stuff. By knowing what each way does well, you can make smart choices that help more people like and trust your cannabis brand.

FAQs

Sharing only your own content on social media might not get people to interact much. It’s good to mix your own posts with content from others. Here’s why:

Curating Content	Creating Content
Helps grow your audience	Shows your brand’s unique voice
Shows you know what’s happening in cannabis	Lets you share your own ideas
Builds trust by sharing good info	Helps people remember your brand

The best plan uses both:

Share others’ content to give your followers useful info
Make your own posts to show what makes your brand special

How much of each you do depends on:

What you want to achieve
Who you’re trying to reach
How much time and money you have