Category: Marketing

Discover 10 tips to optimize cannabis inventory turnover, reduce waste, lower costs, increase sales, and improve cash flow. Learn about inventory software, FIFO method, supplier relations, and more.

Twitter now allows cannabis ads, while Facebook still restricts them. Learn about the new policy changes, impact on the cannabis industry, and differences between the platforms.

Discover 10 proven lead generation strategies for cannabis trade shows. Learn how to plan ahead, design eye-catching booths, use tech for lead capture, and more.

Maximize your cannabis event sponsorship ROI with these 10 strategies. Set clear goals, know your audience, use digital tools, create memorable activities, make your brand visible, offer exclusive items, help people connect, collect and analyze data, share your knowledge, and follow up after the event.

Learn 9 strategies for using podcasts to boost your cannabis brand, including choosing a focus, planning content, investing in production, leveraging guest appearances, creating educational content, and more.

Comparing loyalty programs and discounts for cannabis businesses. Learn about the benefits, drawbacks, and strategies for customer retention and acquisition.

Learn why continuous learning is crucial in cannabis marketing. Stay informed on rule changes, new tech, customer preferences, product knowledge, marketing strategies, industry relationships, competition, social and environmental concerns, market expansion, and personal/professional growth.

Learn about the key strategies for cannabis social media: content creation vs. curation. Discover the benefits, differences, and tips for an effective social media strategy.

Learn about Meta’s cannabis advertising policies on Facebook and Instagram, including rules, challenges, and possibilities. Stay updated on policy changes and tips for following ad rules.

Learn about cold email metrics for cannabis businesses in 2024. Discover key metrics, industry benchmarks, top tools, legal considerations, and tips to improve email campaigns.