Clubhouse for Cannabis Marketing: 7 Strategies

Clubhouse offers a unique platform for cannabis marketing, free from censorship. Here’s how to use it effectively:

Optimize your profile
Join cannabis groups
Host your own rooms
Collaborate with industry voices
Create Clubhouse events
Share valuable information
Build your community

Key benefits:

Strategy	Main Benefit
Profile optimization	Strong first impression
Joining groups	Cannabis community connection
Hosting rooms	Expertise showcase
Collaborations	Expanded reach
Events	Regular audience engagement
Sharing info	Trust and credibility building
Community building	Loyal following creation

Focus on providing value, not just selling. Stay professional and follow Clubhouse rules to avoid account bans.

What is Clubhouse?

Clubhouse is a voice-only social app for live talks on various topics. It’s like a real-time podcast where you can chat with others.

Clubhouse Basics

Audio-only: No text or video
Live discussions: Real-time talks
Rooms and clubs: Create or join chat rooms

Created in April 2020 by Paul Davison and Rohan Seth, ex-Google employees. Grew to over 10 million users by February 2021.

How to Use Clubhouse

1. Join rooms: Find interesting talks

2. Listen or speak: Choose to listen or join the conversation

3. Start your own room: Host talks on your expertise

"Clubhouse has taken off among cannabis industry insiders." – Rosie Mattio, CEO and Founder of Mattio Communications

Why It Works for Cannabis

Clubhouse is great for cannabis marketing because:

No censorship: Unlike other social media
Direct engagement: Speak to your audience
Networking: Connect with industry peers

Black Cannabis Magazine has one of the largest cannabis clubs on Clubhouse, promoting diversity in the cannabis community.

Clubhouse Feature	Benefit for Cannabis Marketers
Live audio	Personal, engaging discussions
No content limits	Open cannabis discussions
Rooms and clubs	Niche cannabis communities

Clubhouse gives cannabis businesses a platform to share knowledge, build brands, and connect with customers without restrictions.

Make Your Profile Stand Out

Your Clubhouse profile is your digital business card in the cannabis industry.

Write a Good Bio

Make your bio count:

Keep it simple and clear
Use cannabis-related keywords
Add eye-catching emojis

Example:

"Cannabis educator 🌿 | GreenGrow Dispensary Founder | Weekly cannabis regulation talks 🎙️"

Pick the Right Picture

Your profile picture should:

Look professional yet approachable
Reflect your brand
Be recognizable in small sizes

Link Instagram and Twitter to your Clubhouse profile:

Proves you’re real
Offers more connection points

Platform	Purpose
Instagram	Visual cannabis product content
Twitter	Quick industry news engagement

Pro tip: Skip bio links unless you’re well-known. Focus on describing your cannabis expertise instead.

Find Cannabis Groups

Find the right cannabis groups to boost your marketing efforts.

Search for Cannabis Clubs

Use Clubhouse’s search feature:

Type "cannabis", "marijuana", or "CBD"
Look for large member counts
Check club descriptions

Popular cannabis clubs:

Club Name	Members	Meeting Time	Focus
The Smoking Section	11,500	Wednesdays, 4:20 PM PST	General cannabis talks
How To Get Into The Cannabis Industry	2,500	Fridays, 4:20 PM EST/PST	Career advice, networking
Garden State Cannabis	N/A	Various	New Jersey cannabis industry

Join in Talks

In relevant clubs:

Listen to ongoing discussions
Speak when you have value to add
Share expertise, avoid being promotional

"I’ve used Clubhouse to network with cannabis industry folks globally. I love connecting and talking with professionals worldwide." – Tahir Johnson, Cannabis Diversity Report host

Meet Industry People

Network in the cannabis industry:

Follow insightful speakers
DM people you want to connect with
Join audience participation rooms

Some clubs, like Black Cannabis Magazine, feature industry leaders and celebrities. Join to expand your network and learn from top pros.

Run Your Own Rooms

Host Clubhouse rooms to boost your cannabis marketing efforts.

Pick Good Topics

Choose subjects that resonate:

Industry trends (legalization updates, new products)
Expert advice (cultivation tips, business strategies)
Q&A sessions with cannabis pros

Pro tip: Search trending cannabis topics on Clubhouse.

Get Ready for Your Room

Prepare for success:

Schedule 24-48 hours in advance
Create a catchy title
Invite a co-host
Write down key points

"When you don’t do it alone, everyone can have different roles to create the best experience for people in our Clubhouse rooms." – Tiffany Lee Bymaster, Coach Glitter

Keep Talks on Track

Guide discussions effectively:

Set expectations at the start
Use "Pull to Refresh" to reset the room
Stick to prepared notes
Invite industry leaders to join

Do’s	Don’ts
Share relevant personal experiences	Make it all about you
Provide actionable advice	Give vague suggestions
Stay on topic	Drift into unrelated discussions
Invite audience participation	Dominate the conversation

Work with Industry Voices

Team up with cannabis industry influencers to boost your reach.

Find Good Partners

Look for influencers who fit your brand:

Search active cannabis clubs and rooms
Follow and engage with industry leaders
Note users who provide consistent value

Tip: Check out Black Cannabis Magazine’s club, one of the largest on Clubhouse.

Ask to Work Together

Approach potential partners professionally:

Engage in their rooms first
DM explaining collaboration interest
Offer clear value (expertise or audience)

Host Rooms Together

Co-hosting amplifies reach:

Plan topics blending your expertise
Schedule and promote in advance
Take turns moderating

Example: Tahir Johnson once had a U.S. Representative join a cannabis discussion, showing high-impact potential.

Collaboration Benefits	How to Achieve
Wider audience reach	Partner with different niches
Enhanced credibility	Co-host with respected figures
Fresh perspectives	Invite complementary experts
Increased engagement	Leverage combined followers

Use Clubhouse’s audio-only format to create genuine connections and provide real value in collaborative rooms.

"For cannabis entrepreneurs, this is a dream because we know how it feels to be censored on social media by big tech companies." – Martine Francis Pierre, Cannalution Founder

Use Clubhouse Events

Boost your cannabis marketing with Clubhouse events.

Set Up Events

Create a Clubhouse event:

Tap the calendar icon
Choose date and time
Add catchy title and description
Select topics and co-hosts

Pro tip: Schedule for 4:20 PM to align with cannabis culture.

Tell People About Events

Spread the word:

Post on other social media
Email subscribers
Ask partners to share

Sarah Lee, Glow Recipe Co-founder, says:

"Listeners had direct access to us and asked questions with tangible takeaways."

Talk to People After

Keep the conversation going:

Follow up via DM
Share key takeaways on other platforms
Plan future events based on feedback

Follow-up Strategy	Benefits
Personalized messages	Stronger connections
Share event highlights	Engage those who missed it
Ask for feedback	Improve future events

Give Helpful Info

Share useful cannabis info on Clubhouse.

Teach About Cannabis

Share tips on products and benefits:

Explain strains and effects
Discuss proper dosing for beginners
Highlight research-backed health benefits

Talk About New Things

Keep audience updated on trends:

New product launches
Law and regulation changes
Emerging research findings

Clear Up Confusion

Address common cannabis myths:

Myth	Fact
All cannabis gets you high	CBD doesn’t cause intoxication
Cannabis is addictive	Lower addiction rates than alcohol or tobacco
No medical use	Approved for various treatments in many countries

Providing helpful info builds trust. As Martine Francis Pierre puts it:

"Cannabis entrepreneurs value Clubhouse for uncensored education about this magical plant."

Grow Your Group

Build a loyal Clubhouse audience with these tips:

Get People to Come Back

Give reasons to return:

Host weekly rooms at set times
Cover hot cannabis topics
Invite diverse guest speakers

Make Real Connections

Listen and engage:

Ask questions and encourage participation
Share your experiences
Follow up with interesting participants

Keep Things Friendly

Create a welcoming environment:

Set clear room guidelines
Address conflicts quickly
Thank people for contributions

Clubhouse offers unique space for cannabis talks. As Martine Francis Pierre says:

"Cannabis entrepreneurs value Clubhouse for uncensored, unapologetic education about this magical plant."

Do’s and Don’ts on Clubhouse

Know what works for cannabis marketing on Clubhouse:

Follow the Rules

Avoid account bans:

Don’t advertise cannabis prices or sales
Avoid showing cannabis use or sales
Never make medical claims

Act Professional

Build a strong brand image:

Mute when not speaking
Use the raise hand feature
Be respectful in all interactions

Be Helpful, Not Just Salesy

Strike the right balance:

Share industry insights
Answer questions
Focus on education over promotion

As Martine Francis Pierre says:

"Cannabis entrepreneurs value Clubhouse for uncensored, unapologetic education about this magical plant."

Check How You’re Doing

Track key metrics for Clubhouse success:

Count New Followers

Monitor growth:

Note weekly follower count
Calculate weekly gains

See How Many Join Rooms

Track audience interest:

Count participants at start, middle, and end
Compare across rooms and topics
Identify popular discussions

Look at How People Join In

Measure engagement quality:

Count hand raises
Note question types
Track audience retention

One brand found product rooms got 3x more questions than general chats.

Metric	Insight	Use
New Followers	Overall growth	Set weekly goals
Room Attendance	Topic popularity	Plan future talks
Audience Engagement	Content quality	Refine talking points

Track manually or use third-party tools.

"Measure baseline metrics like room joins, stage participants, and conversation length." – Donetta Allen, Hunter Partner

Wrap-Up

Main Ideas Recap

7 Clubhouse cannabis marketing strategies:

Optimize profile
Join cannabis groups
Host rooms
Collaborate with industry voices
Use events
Share helpful info
Build community

Try These Ideas

Start with 1-2 strategies:

New brands: Join existing groups
Established brands: Host rooms on hot topics

What’s Next for Cannabis Marketing

Clubhouse grew from 1,500 to 10 million users in 9 months. Expect:

More niche cannabis clubs
Product launches on the app
Increased focus on education

Strategy	Why It Works
Find groups	Network with pros
Host rooms	Showcase expertise
Share info	Build audience trust

As Martine Francis Pierre says: "For cannabis entrepreneurs, this is a dream without social media censorship."

Get on Clubhouse and start talking cannabis. Your audience awaits!