Las Vegas Weed Events: Marketing Insights

If you’re diving into the world of Las Vegas weed events like MJBizCon, Cannabis Conference, and MJ Unpacked, here’s what you need to know to make your brand stand out and seize growth opportunities. These events are key for networking, showcasing products, and learning from industry leaders. From setting clear goals to effective post-event follow-ups, we’ve got tips to help your cannabis brand thrive.

Las Vegas Weed Events: A hotspot for industry networking and brand showcasing.
Key Events: MJBizCon, Cannabis Conference, and MJ Unpacked cater to different audiences within the cannabis industry.
Marketing Insights: Strategies for pre-event marketing, effective networking, and post-event follow-ups to maximize your impact.
Success Stories: Real examples of companies that grew from these events.

Remember, success at these events comes down to clear goals, engaging presentation, and diligent follow-up. Let’s dive into how you can make the most of these opportunities.

MJBizCon

MJBizCon is the biggest cannabis event around, with over 35,000 people from the industry showing up. It happens every year in Las Vegas and lets companies show their products, meet potential partners and investors, and keep up with industry trends.

It’s huge, with more than 1,400 companies showing everything from growing to selling weed, and everything in between. It’s the place to be if you want to show off new tech, get noticed by the media, or set up important business meetings. If you’re in the business of selling to other businesses, MJBizCon is key for making deals.

Cannabis Conference

The Cannabis Conference is all about businesses that actually handle the plant, like growers and stores. Around 3,000 people come to learn about rules, how to run their business better, and how to market their products.

This event focuses on teaching through talks and workshops and lets businesses show what they have right on the expo floor. It’s a great spot for cannabis brands that want to get their products into stores or find distributors.

MJ Unpacked

MJ Unpacked is a special event where only people with THC licenses, investors, and top execs get to come. It’s different because there are no sales booths; it’s all about talking and making deals.

This event makes sure everyone there has something valuable to bring to the table, whether it’s knowledge, experience, or connections to growing markets. MJ Unpacked is perfect for cannabis leaders looking to find the right investors or partners to help their business grow.

Case Study: MJBizCon’s Marketing Impact

Event Summary and Agenda

The 12th MJBizCon in Las Vegas is a three-day event. Here’s what happens:

Day 1: Workshops and discussions about starting in new markets, running grow operations, and the latest in cannabis science.
Day 2-3: The main part of the conference with over 1,400 companies showing off their stuff. Talks on investment trends, new tech, working across borders, policy changes, and more.
Day 3: A shorter day with more talks and special networking events.

This event is a big deal for people in the cannabis business to learn, meet, and help the industry grow.

Attendee Profile and Reach

MJBizCon attracts over 35,000 people from all parts of the cannabis world:

Cultivators: People who grow the plants, run greenhouses, and make extracts
Retailers: Dispensary owners and workers
Investors: People looking to put money into the cannabis business
Ancillary Services: Folks offering help with marketing, legal stuff, packaging, and more
Policy Makers: The ones who make the rules

Exhibitors get to meet these key people all in one place.

Marketing Tactics and Best Practices

Here’s how smart cannabis brands get noticed:

Booth Design: Make your booth fun and interesting with interactive stuff and clear branding.
Thought Leadership: Give talks or workshops to share your knowledge and show you’re an expert.
Promotional Items: Give away cool, branded stuff like shirts or pens.
Social Media: Post updates and pictures to get people to come see you.
Media Relations: Talk to the press to get your brand out there more.

Doing these things right helps your brand stand out.

Success Stories

Here are some companies that did well because of MJBizCon:

Cultivator Thrive Cannabis: Got $10 million from investors they met at the conference.
Extracts Company PureSpectrum: Made a deal to sell in 50 stores and found investors.
Consultancy CannabizTeam: Got new clients for helping with cannabis licenses.

Being at MJBizCon can really help your business meet the right people and grow.

Case Study: Marketing Opportunities with MJ Unpacked

Event Format and Audience

MJ Unpacked is a special event just for people in the cannabis business, like brand owners, retailers, and investors, but you need an invite to get in. It’s a small event with about 250 people, making it easier to talk and make deals with important folks in the industry.

Instead of the usual big event setup, MJ Unpacked has a cozy vibe with places to sit and chat, and tables for meetings. This setup makes it simple for attendees to have real conversations, whether they’ve planned them or just happen to meet someone interesting.

Marketing Benefits and Tactics

If you’re one of the lucky companies to go to MJ Unpacked, you get a great chance to show off your brand and meet people who can help your business grow.

You can have a table to display your products and talk about what makes your brand special. Since there aren’t too many companies there, you really get noticed. Plus, you’re talking to investors and big names in the business who have the power and money to help you expand.

Doing things like giving away free branded items, offering special deals, and setting up meetings in advance can help you stand out even more to the important people there.

Success Stories

MJ Unpacked has already helped some companies make big moves:

Baked Goods, a company that makes cannabis edibles, got $2 million from an investment group to make more products.
Mountain High, a chain of cannabis stores, got the money it needed to open up in three new states thanks to investors they met at the event.
Candela, a company run by women that works with different cannabis brands, found new clients after connecting with investors who want to support women in the business.

MJ Unpacked is a great opportunity for cannabis companies looking to grow by finding the right partners and investors.

Simple Comparison

Quick Look at the Events

Event	Who It’s For	What You Can Do	What Makes It Special
MJBizCon	Everyone in the weed business; 35,000+ people	Show off your brand with a booth, hand out stuff, display products; Meet lots of people, find leads	It’s the biggest weed trade show around; Lots of learning and companies to see
Cannabis Conference	Companies that grow or sell weed directly	Join talks, meet-ups focused on growing and selling weed	The only event just for companies that handle the plant
MJ Unpacked	People with THC licenses, investors, retailers; By invitation only	Set up meetings with investors and partners; The crowd matches your goals	Small, select event with important sessions

MJBizCon, the Cannabis Conference, and MJ Unpacked are three different types of events for people in the weed business. MJBizCon is huge and has something for everyone. The Cannabis Conference is all about the companies that grow or sell weed. MJ Unpacked is a small, invite-only event where you can meet big investors and partners.

Each event has its own way of helping you market your brand. MJBizCon lets you get your brand out there to a lot of people. The Cannabis Conference is great for meeting others who grow or sell weed. MJ Unpacked is good for setting up serious meetings with people who can help your business grow.

When deciding which event to go to, think about what you’re looking to achieve, who you want to meet, and how much you want to spend. MJBizCon is best for reaching a lot of people, while the Cannabis Conference and MJ Unpacked are better for making specific types of connections.

Strategies for Marketing Success

Here’s how to make the most of cannabis events, from planning to following up, to get more people interested in your brand.

Defining your Event Goals and Metrics

How to decide what you want to achieve and how to know if you did.

Think about what you want from the event. Do you want to meet new customers, get your brand in the news, or find business partners?
Choose clear ways to measure success: how many people you talked to, if you got in the news, or if you found partners.
Figure out if the event was worth it by comparing what you gained to what you spent.
Use simple goal-setting steps:
- Be clear and specific.
- Make sure you can measure it.
- Keep it realistic.
- Make sure it matters to your business.
- Set a deadline.

Pre-Event Marketing Strategies

How to let people know you’ll be at the event and get them excited to see you.

Tell people on your website and use words that people might search for.
Plan your social media posts about the event.
Try to get news articles written about your brand going to the event.
Advertise online about your event plans.
Email your customers to tell them you’ll be there and offer special deals for visiting your booth.

Effective Networking Approaches

Tips for talking about your brand, making connections, and keeping in touch.

Have a short speech ready about what your brand does and why it’s great.
Bring lots of business cards and things to give away.
Make a list of people you really want to meet.
Ask questions that start conversations.
Keep track of who you meet and follow them on social media.
Get in touch right after the event to keep the connection going.

Post-Event Follow-Up

What to do after the event to keep in touch with the people you met.

Send a personal email to each person you met within two days.
Share pictures and stories from the event on social media.
Give more information or deals you talked about.
Set up times to talk more if you’re both interested.
Look at how the event helped your sales.
Think about what worked and what didn’t for next time.

Going to cannabis events with clear goals, telling people about it, and good networking can really help get your brand out there, find new customers, and grow your business.

Conclusion

Las Vegas weed events are a big deal for cannabis brands looking to grow. These events are perfect for showing off what you do, meeting new people, and getting your brand out there.

Here’s what you should remember:

Events like MJBizCon, Cannabis Conference, and MJ Unpacked are packed with people from the cannabis world. They’re great places to show off your products.
It’s important to have clear goals, like finding new customers or getting your brand in the news. Keep track of how well you’re doing.
Before the event, use the internet to tell people you’ll be there. This can help more people come to see you.
At the event, make sure people can understand what your brand is all about. Talk to as many people as you can and swap contact info.
After the event, don’t forget to keep in touch with the people you met. Send them emails, connect on social media, or call them.

With some planning and effort, these big events can really help your cannabis business grow. Just be clear about what you want to achieve, be ready to talk to people, and follow up afterwards. If you do this, your brand could see a lot of benefits.