LinkedIn is a top platform for cannabis pros to build thought leadership. Here’s how:
- Optimize your profile
- Create valuable content
- Engage with your network
- Use LinkedIn tools
- Collaborate with others
Why LinkedIn? It allows open cannabis discussions, has great networking tools, and boasts 750 million+ users worldwide.
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1. Improve your LinkedIn profile
Your profile is your digital business card. Make it pop:
- Craft a killer headline: "Cannabis Cultivation Expert | Sustainable Practices | Industry Speaker"
- Write a compelling About section: Tell your story and include a call to action
- Highlight key skills: Use the Skills section to showcase your expertise
"We wanna know more about who you are than what you’ve done. I want to know that you have morals and values and skills and that you are a team player and this is a community." – Andrew Croan, Dispensary Operations Manager
2. Make and share useful content
Create content that shows off your cannabis know-how:
- Focus on industry insights, trends, and how-to guides
- Post 2-3 times per week, with one in-depth article monthly
- Use LinkedIn articles for deep dives into complex topics
Best posting times:
| Day | Time |
|---|---|
| Tuesday | 10-11 AM |
| Wednesday | 8-10 AM, 12 PM |
| Thursday | 9-10 AM |
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3. Connect with your network
Build real relationships:
- Leave thoughtful comments on industry posts
- Join cannabis groups like Cannabis Investors & Entrepreneurs (38,000+ members)
- Personalize connection requests and follow up with engagement
4. Use LinkedIn tools to get noticed
Boost your visibility:
- Use 3-5 relevant hashtags per post (e.g., #CannabisBusiness)
- Tag people and companies related to your content
- Try LinkedIn Live for real-time engagement
5. Work with others to grow reach
Team up with industry peers:
- Find collaborators in LinkedIn groups
- Create joint content like co-authored articles or webinars
- Cross-promote each other’s posts
"Partnering with companies in adjacent industries, such as health and wellness or beauty, has exposed our CBD products to a much broader audience on LinkedIn." – Sarah Johnson, CEO of CannaTech Solutions
Conclusion
Consistency is key. Make these strategies part of your routine:
| Frequency | Action |
|---|---|
| Daily | Engage with your network’s content |
| Weekly | Post original content |
| Monthly | Publish a long-form article |
| Quarterly | Review and update your profile |
LinkedIn is a cannabis-friendly platform for B2B networking. Use it to your advantage and watch your influence grow.
