Podcasting for Cannabis Brands: 9 Strategies

Here’s a quick guide to using podcasts to boost your cannabis brand:

Choose your focus
Plan your content calendar
Invest in quality production
Leverage guest appearances
Create educational content
Optimize for discoverability
Cross-promote on other platforms
Engage with your audience
Measure and analyze performance

Strategy	Key Benefit
Focus	Stand out in the market
Content planning	Stay organized and consistent
Quality production	Build credibility
Guest appearances	Expand reach and add expertise
Educational content	Establish trust
Discoverability	Increase listeners
Cross-promotion	Reach wider audience
Audience engagement	Build community
Performance analysis	Improve over time

By following these strategies, you can use podcasting to tell your brand’s story, share knowledge, and grow a loyal listener base in the cannabis industry.

1. Choose Your Focus and Offer

When starting a cannabis podcast, it’s important to pick a specific topic and know what makes your show special. This helps you stand out and attract the right listeners.

Pick Your Topic

Think about what part of the cannabis world you want to talk about. Some ideas are:

Cannabis culture
Business in the cannabis industry
Teaching people about cannabis

Look at other cannabis podcasts to see what’s missing. You can also ask potential listeners what they want to hear.

Make Your Show Special

Decide what makes your podcast different from others. This is what will make people want to listen.

For example, if your podcast is about teaching people about cannabis, you might say:

"Hear about new cannabis research from experts in easy-to-understand terms."

Keep it short and clear. This will help people know why they should listen to your show.

2. Plan Your Content Calendar

Making a content calendar helps you stay organized and keep your cannabis podcast on track. Here’s how to do it:

Pick Your Topics

Choose what you want to talk about in your podcast. Some ideas:

Cannabis culture
Industry news
Product reviews
Educational content

Make a list of episode ideas and group them by theme.

Set Your Schedule

Decide when you’ll release each episode. Think about:

How often you’ll publish (weekly, every two weeks, monthly)
How long it takes to make an episode
Your other commitments

Be realistic about what you can handle.

Prepare in Advance

Work ahead on your episodes. This includes:

Researching topics
Finding guests
Writing outlines

Planning ahead helps you make better episodes and reduces stress.

Task	Time Frame	Notes
Choose topics	Monthly	Review current trends and listener feedback
Schedule episodes	Weekly	Set deadlines for recording and editing
Research	1-2 weeks before recording	Gather facts, stats, and interesting points
Book guests	3-4 weeks in advance	Allow time for scheduling and prep
Write outlines	1 week before recording	Keep it simple, list main points

3. Invest in Quality Production

Making your podcast sound good is key for cannabis brands. Good sound helps listeners trust you and want to keep listening.

Get Good Equipment

You need the right tools to make your podcast sound professional:

Equipment	Purpose
Microphone	Captures clear voice audio
Headphones	Helps you hear what you’re recording
Computer	For recording and editing
Recording software	To capture and edit your audio

Consider using Alitu, a simple podcast editing tool. It lets you build episodes easily and set up your intro and outro music.

Clean Up Your Episodes

After recording, take time to fix your audio:

Remove mistakes
Cut out "um"s and "ah"s
Make sure everything flows well

Create templates for your edits. This can include:

Intro music
Ad spots
Calls to action
Ending messages

Using templates saves time and keeps your episodes consistent.

Listen Carefully and Take Notes

While recording:

Pay attention to how things sound
Write down any issues you notice
Fix problems as you go

This helps make sure your podcast sounds good and has no errors.

4. Leverage Guest Appearances

Having guests on your cannabis podcast can make your show more interesting and help you reach more listeners. Here’s how to do it well:

Find Good Guests

Look for people who know a lot about cannabis and fit your podcast’s topic. You can find guests by:

Going to cannabis events
Checking online cannabis groups
Looking at who’s popular on social media

Pick guests who:

Know their stuff
Have something new to say
Have followers who might like your show

Ask Good Questions

Before you record, make a list of questions for your guest. To do this:

Learn about your guest’s work and background
Think of questions that will get them talking
Write down your questions

Good Questions	Bad Questions
Open-ended	Yes/No answers
About their experience	Too personal
Related to current trends	Off-topic

Make Your Guest Feel Comfortable

When you’re recording, try to make your guest feel at ease. This will help them talk more freely. Here’s how:

Start with some small talk
Tell them it’s okay to take their time
Listen closely and ask follow-up questions

5. Create Educational Content

Making educational content helps cannabis brands become trusted experts. By sharing useful information, you can attract listeners, build trust, and increase sales.

Podcasts are a good way to share educational content. Some popular cannabis education podcasts include:

These shows often talk to experts, helping listeners learn about growing, using, and understanding cannabis.

To make good educational content for your brand:

Share useful tips and advice
Cover topics like cannabis types, growing methods, product reviews, and industry news
Help listeners use what they learn in their lives

By doing this, you can become a trusted source of information and gain loyal followers.

Why Educational Content Helps	How It Helps
Shows you know your stuff	Attracts listeners
Builds trust	Increases sales
Gives value to listeners	Makes your brand stand out

6. Make Your Podcast Easy to Find

Getting more people to find and listen to your cannabis podcast is important. Here are some ways to do this:

Use Good Keywords

Keywords help your podcast show up in search results. Put these words in your:

Podcast description
Episode titles
Episode descriptions

Think about what words people might use to search for your podcast. Look up these words to see what other podcasts come up.

Write Good Titles and Descriptions

Make your podcast title and description interesting. Use your keywords, but make sure it sounds natural. Pick the right categories and tags for your podcast to help people find it.

Make Each Episode Easy to Find

Use keywords in your episode titles and descriptions too. This helps search engines understand what your podcast is about. Ask listeners to leave reviews and ratings. These can help more people find your podcast.

Use Popular Topics

Talk about things that are popular right now. This can help your podcast show up when people are searching for these topics. Use tools like Google Trends to find out what people are searching for.

What to Do	Why It Helps
Use keywords	Makes your podcast easier to find in searches
Write good descriptions	Tells people what your podcast is about
Ask for reviews	Helps your podcast rank higher in searches
Talk about popular topics	Gets more people interested in your podcast

7. Cross-Promote on Other Platforms

Sharing your cannabis podcast on other platforms helps you reach more listeners. Use the social media accounts you already have to tell people about your podcast.

Give people a look behind the scenes of your podcast. You could share:

Funny mistakes
Sneak peeks of upcoming episodes
Short clips from guest interviews

This helps people feel closer to your brand.

Use Cannabis-Friendly Platforms

Some platforms are better for cannabis content than others. Focus on:

Reddit
Twitter

These sites have less strict rules about cannabis. Share your episodes and talk to your listeners in the comments.

Work with Others in Cannabis

Team up with people who are well-known in the cannabis world. Ask them to tell their followers about your podcast.

Platform	What to Share	Why It’s Good
Reddit	Episode links, Ask Me Anything threads	Large cannabis community
Twitter	Short clips, Guest announcements	Easy to share content
Instagram	Behind-the-scenes photos, Quote graphics	Visual appeal

8. Engage with Your Audience

Talking with your listeners helps build trust in your cannabis brand. Podcasts let you share your knowledge and stories in a way that feels real.

To connect with your audience:

Tell your brand’s story
Share how you solved problems
Be open about your business

People like hearing real stories. This helps them feel closer to your brand.

You can also build a group around your podcast:

Answer comments
Make a Facebook group
Host events

This helps people feel part of something. They’re more likely to stick with your brand and buy from you.

Ways to Engage	How It Helps
Share your story	Makes your brand feel real
Be open about challenges	Shows you’re honest
Answer comments	Shows you care about listeners
Create a group	Builds a community
Host events	Lets people meet you in person

9. Measure and Analyze Performance

Checking how well your cannabis brand’s podcast is doing helps you make it better. Here’s how to do it:

Track Important Numbers

Keep an eye on these numbers:

Number to Track	What It Means
Downloads	How many times people got your podcast
Listens	How many times people played your podcast
Audience Size	How many people saw or heard your ad
Ad Clicks	How many people clicked on your ad
Sales	How many listeners bought something after hearing your ad

Use Tools to Help

Use programs like CLIPr, Apple Podcast Analytics, or Podtrac. These tools show you:

Who’s listening
Which episodes are popular
How people interact with your podcast

Look at Your Numbers Often

Check your numbers regularly. This helps you:

See what’s working
Find out what needs to change
Make your podcast better over time

Conclusion

You’ve now learned about 9 ways to use podcasting for your cannabis brand. These tips can help you reach more people and connect with your listeners.

Here’s a quick look at what we covered:

Strategy	What It Does
Choose your focus	Helps you stand out
Plan your content	Keeps you organized
Invest in quality	Makes your podcast sound good
Use guests	Brings in new ideas and listeners
Create educational content	Builds trust with your audience
Make your podcast easy to find	Helps more people discover you
Share on other platforms	Reaches a wider audience
Talk with your listeners	Builds a community
Check your numbers	Helps you improve

Remember, starting a podcast takes time and work. But if you keep at it, you can:

Tell your brand’s story
Share what you know
Build a group of loyal listeners

Ready to start? Begin planning your podcast now. Join other cannabis brands using podcasts to grow their business.

FAQs

What is a cannabis podcast?

A cannabis podcast is a show that talks about different parts of cannabis. These shows often:

Teach listeners about cannabis
Share news about the cannabis world
Talk to people who know a lot about cannabis

Cannabis podcasts can help people learn more about:

Topic	Examples
Uses	Medical, recreational
Benefits	Pain relief, relaxation
Industry	New products, laws

Some types of cannabis podcasts are:

How to grow cannabis
Cannabis news
Cannabis business

These shows help people who like cannabis stay up to date with what’s new.