CONTENT MARKETING

“Your business has a lot to say and your audience is dying to hear about it.”

Content shows visitors your unique value

“Your business has a lot to say and your audience is dying to hear about it.”

Unlike some of the more technical aspects of online marketing, you don’t need years of experience to understand the role content plays.

Put simply, content marketing is a way to advertise everything about your business without your visitors ever feeling like they’re being pitched.

The aim of content marketing Is straightforward

Create and distribute a ton of engaging and compelling content that grabs positive attention from potential customers.

If you have even the slightest digital presence for your website and you don’t have a dedicated content strategy. You need to start now!

Why you need a content marketing plan

The benefits of great content are endless. But, there are a few things you want to focus on when building your strategy.

ProGrowth will make sure you:

Become an Authority in Your Industry

When you’re publishing content your customers want to read, of course, you’re driving more traffic to your site but, you’re doing so much more than that :

“You’re answering burning questions they have. And offering expertise in areas they aren’t familiar with. “

Successful content marketing positions build trust and position you as the authority your Customers can turn to in your industry. Then, something magical happens. The next time they need a service like yours, you come to mind first. When they’re talking to their friends, they happily refer you.

This organic reputation is irreplaceable and our team at ProGrowth knows how to keep you at the top of mind with your audience

Increase your SERP Rankings with Better Content

Content marketing feeds into SEO, which is crucial to ranking high in search results even though search algorithms are constantly changing, content has always been a major factor in SERP rankings.

“The more original and well-crafted your content, the more likely you are to place higher in any search engine’s rankings. “

One of the main benefits of working with a partner like ProGrowth is that you don’t have to come up with an endless stream of ideas. We’ve got a team of experts that have been writing content for decades and can make sure yours stays
relevant, original, and on-brand

Strengthen Your Brand

There’s no better way to do that than with original, compelling content. The best part is that this kind of voice is absolutely crucial in making connections with your audience.

Your potential customers want to feel the human attributes of your business. Think about this: If you’re offering a similar product, at a comparable price to your competitor down the block—what’s stopping me from buying from them?

In most cases, it’s some sort of brand loyalty. Let’s say you were remodeling your kitchen. And in your search, you found a great article site showing you how to redo your own countertops.

Now, any time you’re looking for a service in home remodels you’re anchored to this thought of that brand being a resource
instead of just another sales pitch.

At ProGrowth, we make sure our partners stand out by sharing helpful content that forms an image their Customers want to buy from.

Proven ROI

“Content marketing is here to stay.”

There’s a reason this is being embraced as a core to any marketing strategy across the world. And that’s for its ability to dramatically influence your bottom line without much of the cost of traditional advertising. Granted, content marketing isn’t free. It takes time and some initial investment in a content team.

But, the return on this fundamental piece of your marketing strategy will outpace any cost compared to paid advertising. At ProGrowth, we have a seasoned team of writers at your disposal to make sure your content brings the results you need.