Want to boost your cannabis business? Teach customers about terpenes. Here’s how:
- Simplify terpene info
- Use smell and taste demos
- Leverage online tools
- Match terpenes to customer needs
- Host terpene learning events
Why it matters:
- Helps customers make better choices
- Improves their cannabis experience
- Sets your business apart
Quick terpene guide:
| Terpene | Aroma | Found In | Potential Effects |
|---|---|---|---|
| Myrcene | Earthy | Mangoes | Relaxing |
| Limonene | Citrusy | Lemons | Mood-lifting |
| Pinene | Pine | Pine needles | Alertness |
| Linalool | Floral | Lavender | Calming |
By educating customers on terpenes, you’re not just selling products – you’re empowering their cannabis journey. Let’s dive in.
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Checklist: Getting Ready to Teach About Terpenes
Before you start, get prepared:
Know Your Terpenes
Learn about common cannabis terpenes, their effects, and which ones are in your products.
Train Your Team
Get your staff ready:
- Create a terpene training program
- Teach simple explanations
- Practice customer interactions
Brad Ingram, co-owner of Ingram and Sons Cannabis Co., says:
"The more your budtenders know about your inventory, the better for your customers."
Mike Burd, general manager of Harvest Moon Cannabis, suggests:
"We connect terpenes to familiar concepts like aromatherapy to make them more relatable to customers."
1. Make Terpene Info Easy to Understand
Break down complex info into bite-sized pieces:
Create a Simple Terpene Guide
| Terpene | Aroma | Found In | Potential Effects |
|---|---|---|---|
| Myrcene | Earthy | Mangoes | Relaxing |
| Limonene | Citrusy | Lemons | Mood-lifting |
| Pinene | Pine | Pine needles | Alertness |
| Linalool | Floral | Lavender | Calming |
Compare Terpenes to Everyday Things
- Limonene: Fresh, lemony scent like citrus fruits
- Myrcene: Relaxing like chamomile tea
- Caryophyllene: Spicy kick like black pepper
2. Use Smell and Taste to Teach
Engage customers’ senses:
Set Up Terpene Sampling Areas
- Offer isolated terpenes to smell
- Provide terpene-infused edibles
- Use essential oils for aromatherapy demos
Show Terpenes with Pictures
Create a visual terpene chart:
| Terpene | Aroma | Common Sources | Potential Effects |
|---|---|---|---|
| Limonene | Citrusy | Lemon rinds | Mood-lifting |
| Myrcene | Earthy | Mangoes | Relaxing |
| Pinene | Pine | Pine needles | Alertness |
| Linalool | Floral | Lavender | Calming |
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3. Use Online Tools to Educate
Add Terpene Info to Your Website
Create a terpene guide with:
- Common terpenes
- Effects and benefits
- Strains containing them
Use QR codes on packaging to link to online profiles.
Share Terpene Facts on Social Media
Post bite-sized info:
- "Terpene Tuesday" highlights
- Strain terpene profiles
- Short explainer videos
Keep it simple and visual.
4. Suggest Terpenes Based on Customer Needs
Ask Customers What They Want
Use quick surveys to learn preferences:
- Desired effects
- Health concerns
- Preferred aromas
Match Products to Customer Preferences
| Need | Terpene | Effects | Strains |
|---|---|---|---|
| Relaxation | Myrcene | Calming | OG Kush |
| Energy | Limonene | Uplifting | Wedding Cake |
| Pain relief | Caryophyllene | Anti-inflammatory | Sour Diesel |
| Focus | Pinene | Cognitive boost | Jack Herer |
Train staff for personalized recommendations.
5. Hold Terpene Learning Events
Run Terpene Classes
- Cannabis 101 with terpene focus
- Cooking with terpenes workshops
Tony Bowles, creator of The Original Terpene Flashcards, says:
"At our ‘Taste The Terpenes’ event, we bring the terpene experience directly to you."
Host Terpene and Product Matching Events
| Event Type | Description | Example |
|---|---|---|
| Grower Q&A | Discuss strain terpenes | "Meet the Grower: Terpene Talk" |
| Brand Spotlight | Highlight terpene use | "Terpene Showcase" |
| Consumption Methods | Compare terpenes in different forms | "Vape vs. Flower: Terpene Comparison" |
Dr. Leah Johnson, Medical Cannabis Specialist, notes:
"These events allow patients to connect with experts and fellow enthusiasts."
Conclusion: Improving Customer Experience Through Terpene Knowledge
Educating about terpenes boosts customer experience and your business:
- Informed choices
- Enhanced satisfaction
- Increased sales
- Brand loyalty
- Product differentiation
| Benefit | For Customers | For Businesses |
|---|---|---|
| Short-term | Better selection | Increased sales |
| Long-term | Improved experiences | Customer loyalty |
Dr. Ethan Russo, cannabis researcher, states:
"The interplay between aroma, flavor, and effects creates a holistic encounter that enhances overall enjoyment."
